In this era, consumers have high requirements for the portability and beauty of headphones.

This is also the reason why Bluetooth headsets are gradually becoming mainstream.

However, it is much more difficult for Bluetooth headsets to reach the level of wired headsets in terms of sound quality.

The Chuanliu series has become famous in one battle. After becoming famous, the next step is to enrich the products of this series.

From the beginning, Lu Jianchuan was prepared to work hard for several years.

Dachuan Audio was founded by him and he worked hard step by step.

He knows only too well how difficult it is to build a brand in the highly competitive digital field.

Therefore, his original plan was to spend a few years slowly accumulating the foundation of the Chuanliu series, and then wait for the opportunity to accumulate more experience.

However, he didn't expect Fang Xing to be so fierce.

The song "My Dream" directly made the name Chuanliu appear on the Internet.

Almost overnight, most netizens have heard of such a headphone brand.

He never thought that building a brand could be so simple and only requires one song.

It was so smooth that it felt unreal to him.

Sometimes in his dreams, he would suddenly sit up and prepare to go to the factory to work hard with the workers. But when he woke up, he remembered that Chuanliu had been sold out.

The reason why Chuanliu 2.0 was sold out was because he had too few stocks at the beginning.

In fact.

This is not the first time Lu Jianchuan has created his own brand, but his previous attempts were basically over before they even started.

When a new brand is launched on the market, when consumers see the name of the brand, they have no impression at all. The first impression is that it is an inferior brand, and naturally no consumers will buy it.

The more no one buys it, the less famous it is. The inventory is overstocked and cannot be sold, and digital products become obsolete very quickly.

There will be differences in all aspects between the products one year ago and the products one year later.

Once there is a backlog of inventory, as long as it lasts for half a year, basically no one wants this batch of inventory, and in the end it can only be sold at a high price.

And after the price went down, the grade also went down, and eventually the brand was no longer a no-name brand, but a no-name brand.

Therefore, when Lu Jianchuan first started producing Chuanliu 2.0, he did not dare to hold too much inventory. After all, the company's capital chain was still very tight.

In order to maintain the company's operations, he has to accept a lot of OEM orders.

Therefore, this time, the inventory of Chuanliu 2.0 is only more than 30,000, and it will be gone when it is sold out, so we can only rush to produce the second batch.

Fortunately, the production capacity of the new production line is good. After the temporary suspension of OEM orders, the production capacity can keep up.

Two weeks after the Chuanliu 2.0 was sold out, the stock has finally been replenished.

During these two weeks, many online channels only have pre-sales and no spot goods.

Many consumers who have been cheated are very dissatisfied. There is even public opinion on the Internet that Dachuan Audio deliberately engages in "hunger marketing".

However, Okawa Audio was indeed a bit unfair this time.

It's not that I don't want to sell it, it's just that it's really out of stock.

After all, the boss never expected that Fang Xing’s song was so powerful that it could make Chuanliu 2.0 sell out.

However, rising sales are just the beginning for Dachuan Audio.

Subsequent product after-sales and reputation maintenance are more important.

Lu Jianchuan has very strict quality control requirements, after all, this is related to Lu Xiang'er's reputation.

Therefore, he is very strict about quality control and would rather not sell than sell defective products.

Also because of good quality control, one and a half months after the launch of Chuanliu 2.0, user feedback has been relatively good. The occasional negative feedback has basically nothing to do with the quality of the headphones themselves.

Dachuan Audio adheres to the practice of not selling products and not affecting reputation, and always maintains user feedback at a high level in the industry.

Of course, this will naturally increase the production and after-sales costs of the product.

However, Lu Jianchuan’s goal is to develop the Chuanliu series, and it doesn’t matter even if the first product doesn’t make much money.

What's more, after the reputation of Chuanliu 2.0 has fermented, the sales volume has been very stable, and it has firmly established itself in the mid-range headphone market, which has laid a good foundation for future series of products.
Chapter completed!