Chapter 315 Promotion begins, returning to first place

"Boss, the sales of the new album are growing rapidly this week. According to the current conversion rate, it is expected to exceed two million copies this week."

Qiao Yinghong's tone was filled with joy. After the release of "Because of Love", sales started very well.

Ark Culture can obtain audition conversion rate data from the music platform.

The audition conversion rate is a very important data on music platforms.

This data is actually similar to the VIP conversion rate of video websites.

When video websites broadcast TV series, some episodes are free. After watching the free episodes, if you want to continue watching the series, you must open a VIP membership.

Music platforms have similar mechanisms.

Paid songs on the music platform will also have a preview function, and you can usually listen to the first minute of the song.

This is a process for the audience to understand the song. If they think the song is good, they can choose to buy it.

Therefore, the number of people who purchased the song after listening to it divided by the number of people who listened to it will give you a percentage value.

This value is the listening conversion rate of this song on the music platform.

In fact, the conversion rate of listening to payment on music platforms is very low, with an average conversion rate of only about 5%.

Last quarter, a quarter when no top-tier singers released albums, Penguin Music's conversion rate was only 4.8%.

Generally speaking, in the quarter when first-line singers release new albums, the audition conversion rate will be higher, but the high rate is limited.

On major music platforms, there are conversion rate estimates for singers of all levels.

Generally speaking, the conversion rate of audition payment for first-tier singers is about 5%, for super first-tier singers it can reach 6%, and for singers who are kings and queens, the conversion rate is generally above 8%.

In addition, popular music kings may have super high conversion rates.

In the music world, there are always a few exceptions, and the conversion rate cannot be predicted, and it often happens that it doubles the number of other singers.

Anyone who sees these conversion rate data for the first time will be surprised by the data.

The average conversion rate of music platforms is actually 5%, and the songs of first-line singers have just reached the average conversion rate.

However, there are not many singers who can truly reach the top.

This is the fact. For songs on music platforms, the conversion rate from trial to payment is so low.

There are many factors why this happens.

When seeing this data at first glance, many people will have a question.

Only first-tier singers can achieve the average conversion rate, but what about singers below the first-tier level?

In the music world, there are a lot of new singers and first-tier singers, but only a handful of them can become first-tier singers.

Then the conversion rate of these 18th-tier singers should be lower. Shouldn’t the average conversion rate be very low?

This question, at first glance, seems to make sense.

But in fact, there is usually no charge for unknown singers to release songs, just free of charge.

That's right, for most unknown singers, they simply don't dare to expect listeners to pay. They can publish their songs for free, and they'll be happy if someone is willing to listen.

Suppose there are two songs of the same quality, one is released for free and the other requires payment.

If two songs are released at the same time, the result is that the playback volume of the free song will be dozens or even hundreds of times that of the paid song.

Therefore, most singers who are not famous will choose to release songs for free.

When the song becomes popular and becomes popular, announcements, commercial performances, and various resources will be automatically found.

For this reason, most second-tier and lower-tier singers will choose to release new songs for free, and then monetize them through other methods after the songs become popular.

Therefore, there is an unwritten standard in the pop music circle, and singers below the second-tier level are not eligible to receive fees.

Therefore, most of the songs by second-tier and lower-tier singers are free of charge, so naturally there is no such thing as conversion rate.

…

"What's the conversion rate?" Fang Xing didn't have time to ask about the conversion rate of "Because of Love".

"15%, the conversion rate is very high, and the publicity campaign has not yet started. After the search volume increases, there is still room for the conversion rate to increase." Qiao Yinghong answered.

A conversion rate of 15% is already three times the average conversion rate of music platforms.

This conversion rate data is already very scary, and this is the conversion rate just released for the new song.

If the publicity follows up later, the conversion rate will increase.

Because after promotion, it will attract many fans and fans, and the conversion rate of these users will be higher.

Fang Xing had a smile in his eyes and asked, "Do you know your opponent's conversion rate?"

Qiao Yinghong also showed the same smile and replied: "This is considered a commercial secret, and it is difficult for the platform to disclose the real data.

"However, I asked a friend about it. The specific data was not given, but the friend said that our conversion rate is higher, and it is more than one point higher."

Hearing this answer, Fang Xing could probably guess the conversion rate of "One Person for Life".

For king-level singers, the conversion rate is usually above 8%.

"One Person in a Lifetime" is another collaboration between the King and the Queen, so the conversion rate is definitely higher.

Therefore, the conversion rate of "One Person for Life" must be between 8% and 15%.

Coupled with the information Qiao Yinghong heard, we can probably guess that the conversion rate of "One Person for Life" should be about 13%.

The conversion rate of 13% is actually very high.

After all, the average conversion rate of major music platforms is only 5%.

"That should be 13%." Fang Xing expressed his inference.

Qiao Yinghong nodded: "I guess it's about twelve o'clock. And their song has been released for a week, and the conversion rate has basically been fixed. Our publicity campaign hasn't started yet, and there is still room for improvement."

Qiao Yinghong is in a very excited mood now.

Because data is a very real thing, high is high and low is low.

The payment conversion rate of "Because of Love" is so high, which shows that the audience recognizes this song.

So in this contest with the King of Heaven, the hope of winning is very high.

…

Qiao Yinghong can inquire about her opponent's sales data, and naturally her opponent Mailin Records can also inquire about it.

After all, Mailin Records has stronger qualifications and strength, and it has capital support behind it, so there will only be more information that can be obtained.

Therefore, one day after the release of "Because of Love", Mailin Records inquired about the approximate sales data.

In the sales data on the first day, sales volume is actually not that important.

Because the sales volume on the first day was greatly affected by publicity.

If the prerequisite publicity campaign is fierce, the sales volume on the first day will definitely be very high, but it is hard to say whether it can be stable in the long term.

The trial payment conversion rate is the most important data in the early stage.

The listening-to-payment conversion rate represents the audience's love for a song.

Listeners listen to a song and then buy it if they like it.

This is the data for real gold and silver purchases, with the highest gold content.

Market data has proven this countless times.

The higher the listening conversion rate of songs, the better the long-term sales will be.

Songs with a conversion rate of more than 10% are the hottest songs of the season.

The data obtained by Mailin Records shows that the conversion rate of "Because of Love" on the first day actually reached 15%.

This conversion rate is frighteningly high.

Therefore, the top management of Mailin Records held an emergency meeting.

"The conversion rate of "Because of Love" is too high, and the situation is not good." The marketing director who was responsible for inquiring about the data sent the data.

"15%? Are you sure the data is correct?" The artist director of Mailin Records looked at the data and frowned.

The conversion rate of a king-level singer is only 8%. Now a song with a conversion rate of 15% really makes people feel untrustworthy.

The director of the marketing department said in a serious tone: "I have confirmed again and again that it is indeed 15%. I didn't believe it at first, so I asked my acquaintances at Yun Music to ask, and it was also 14.5%. So the data should be correct."

"This is more troublesome. When the conversion rate of "One Life to Two" reached 12.6%, I thought I was sure to win, but I didn't expect that my opponent's conversion rate could be so high."

The senior executives of Mailin Records present all turned their attention to Xu Shangyan: "Mr. Xu, what should we do now? Unless Ark Culture refreshes the data, otherwise the 15% conversion rate may be worse."

Generally speaking, the data of trial payment conversion rate has no value in brushing up.

Because this data can only be seen in the background of the music platform and is not displayed in the user interface at all.

Brushing this data can only deceive the music platform.

If there is any value, the conversion rate of trial payment is high, and you can get more promotion resources from the music platform.
To be continued...