Chapter 329 Box office division, skyrocketing valuation, cross-shareholdings

A dark horse appeared during the National Day holiday. With 5% of the film schedule, it counterattacked and became the box office champion.

After "Spirited Away" surpassed "Spirited Away" in total box office, it attracted many netizens to discuss it on Weibo and other online platforms.

What melon-eaters like to see the most is unusual and unexpected things.

If any of "The Legend of God of War" and "Rock and Roll 2" wins the National Day box office championship, the public will think it is normal, and there will be no need for much discussion.

However, one month after the release of the National Day movies, "The Legend of God of War" and "Rock Detective 2" were released one after another.

"Rock Detective 2" has a box office of 1.77 billion, and it was once thought that it would be the box office champion during the National Day holiday.

However, among the many movies released during the National Day holiday, there was a dark horse, and it was very dark.

This made the melon-eating netizens discuss with great enthusiasm:

[Delayed! Postponed! "Spirited Away" has been postponed. Looking at the box office trend, it is going to cost 2.5 billion. 】

[It has been released for one month, and it has grossed more than 10 million at the box office on weekdays. It has really strong stamina.]

[At first, I thought it would be great if this crappy cartoon had a box office of over 100 million, but now my face is swollen.]

[Fortunately, I am smart. When I was watching "Wulin Gaiden", my face was swollen, but I have a better memory this time. It's not strange for Fang Xing to come up with anything. 】

["Spirited Away" is indeed good-looking. I checked and the animation studio that produced it is called Liangjing Studio. Does this studio have other works? 】

[Such a strong film only had 5% of the box office at its opening. The film industry is really not easy to deal with. If Fang Xing hadn’t spent 100 million to promote it, I would have been buried among the special effects blockbusters during the National Day holiday.]

[I have never been star-struck, but I will be the first to watch Fang Xing’s songs, TV series, and movies in the future. "Wulin Gaiden" YYDS and "Spirited Away" will also be included in the history of animated films. 】

…

"Spirited Away" is still in theaters and the box office is still growing. According to the stability of the box office, the final box office after one month's delay should be around 2.5 billion.

This 2.5 billion is the total box office, not money that Ark Culture can get.

From this 2.5 billion, we must first deduct business tax, theater accounts and theater chain accounts.

In the end, the amount that will go to Ark Culture and Penguin Pictures will probably be about 40%, which is 1 billion.

Among the 1 billion, 100 million will be deducted first as publicity and distribution expenses, and then Penguin Pictures will share 10% of the box office distribution agency fee.

Liangjing Studio is the producer, but they have already received money for animation production.

The production cost of "Spirited Away" was 30 million.

These 30 million are used to produce animations, most of which are wages for animation production at Liangjing Studio, including painting fees, coloring fees, etc.

Therefore, Liang Jing Studio did not split accounts for this project, only an additional three points reward from Fang Xing.

After deducting all the shares, the final amount that Ark Culture can get will be about 600 million.

An animated film earns 600 million, with an investment of 30 million, a return rate of 20 times.

This is simply a super case in the field of film and television investment.

Before the release of "Spirited Away", many capital companies valued Ark Culture at only 3.5 billion.

However, Fang Xing first used an album to achieve sales of 120 million.

Then he used an animated movie to create the myth of a box office of 2.5 billion.

A movie can earn 600 million yuan, but before the movie was released, the investment company only gave it a valuation of 500 million yuan.

As the general manager of the investment department of Penguin Group, Xu Guangyi finally understood what Fang Xing meant when he said at the beginning that he would not discuss capital injection until after the movie was released after seeing the box office counterattack of "Spirited Away".

Two months ago.

When Fang Xing, Zhang Changfeng and Xu Guangyi were discussing issuance and investment cooperation, Fang Xing insisted on spending 100 million for publicity.

According to estimates at the time, it would be difficult for Ark Culture to earn back the 100 million promotional cost.

According to the investment strategy, when a company is about to suffer a project loss, the best strategy is to wait until the loss occurs and the company's valuation drops before investing.

Therefore, Xu Guangyi also felt that it would be better to wait until the release of "Spirited Away" is over before talking about investment.

However, the situation now does not develop according to the script they expected.

"Spirited Away" counterattacked and became the box office champion during the National Day period, and the final box office is expected to exceed 2.5 billion.

This also means that the valuation of Ark Culture will skyrocket, and will increase several times.

…

The time has entered November.

Penguin Group hopes to complete its capital injection into Ark Culture this year and stabilize this content production company.

As long as you count the content Ark Culture has produced along the way, you will know how valuable this company is.

The song dominates the charts unreasonably, and there is no need to discuss with other record companies. It can dominate the charts as it wants.

Fang Xing’s new album sales reached 120 million within one month of its release, and even the king of Mailin Records was dethroned.

Now, the songs produced and performed by Fang Xing have occupied half of the charts on Penguin Music Platform.

Moreover, the long-term benefits of songs are very high.

After the song becomes popular, there will be stable income from KTV on-demand singing, music platform listening, singer covers, etc.

In addition to songs, Ark Culture also has two TV series, one of which is still ranked first in the comedy category.

It has been airing for a year and a half, and it still ranks first in the comedy category. It doesn't make sense at all.

Now, another animated movie has been released, grossing 2.5 billion at the box office.

The value of such a content output company can be imagined.

therefore.

"Spirited Away" has not yet been released, Xu Guangyi personally led his team to the Ark Culture headquarters to discuss the capital injection and proposed a new capital injection plan.

Two months ago, the investment plan given by Penguin Investment Department was to inject 100 million yuan, accounting for 20% of the shares of Ark Culture.

At that time, the investment industry valued Ark Culture at 500 million.

However, after "Spirited Away" was released, things changed.

Xu Guangyi took the initiative to increase the valuation and proposed a new capital injection plan. He wanted to inject 200 million to acquire 20% of the shares of Ark Culture.

Fang Xing did not agree to this plan.

After several rounds of negotiations, Fang Xing and Penguin Pictures finally reached a cooperation and cross-shareholding.

Penguin Pictures became the second largest shareholder of Ark Culture, holding 9.6% of the shares.

Ark Culture holds 1% of Penguin Pictures’ shares, becoming the fourth largest shareholder.

There are additional clauses in the contract that Penguin Group will not participate in the management of Ark Culture.

After this investment was completed, Ark Culture was labeled Penguin.

This makes capital companies in the investment industry dare not resort to tricks easily.

…

Capital companies such as Pengcheng Capital and Dingsheng Capital know that it is difficult to invest in Ark Culture.

However, they found a new target, which was Liang Jing Studio.

Liang Jing Studio, which produced "Spirited Away", is an independent studio founded by Liang Jing and several animators. It does not belong to any film and television company.

"Spirited Away" became popular, and the value of Liang Jing Studio also increased.

Therefore, a lot of capital wants to acquire Liang Jing Studio, and the price offered is not low.

After all, it is a studio that has produced animated movies with a box office of 2.5 billion, so its value has naturally skyrocketed.

Although Liang Jing Studio is named after Liang Jing, the studio was founded by five people.

Therefore, if the other founders disagree, Liang Jing cannot insist on his own way.

Two months ago.

Fang Xing had talked with Liang Jing, hoping to inject 50 million to acquire 80% of the shares of Liang Jing Studio, and then develop Liang Jing Studio into an animation company.

At that time, Liang Jing was willing, but the other founders of the studio did not agree.

Therefore, the matter was shelved.

One month after the release of "Spirited Away", Liang Jing Studio also became a hot topic with this movie.

Many investment companies have approached several founders of Liang Jing Studio to discuss cooperation through various channels.

However, Liang Jing still hopes to continue to cooperate with Fang Xing.

He cares more about the animation itself, and the script for "Spirited Away" was given by Fang Xing.

He knows how important Fang Xing is to the success of "Spirited Away".

The other four founders of Liang Jing Studio certainly did not exclude cooperation with Fang Xing. After all, they successfully collaborated on "Spirited Away".

If we have successful projects ahead of us, it would of course be the best if we can continue to cooperate.
To be continued...