Chapter 374 The skyrocketing advertising prices, the comparison is tragic

the next day.

The ratings data of "The Voice of China" came out, with a ratings of 4.12%, which once again surprised people in the industry.

There are many small circles in the TV industry, which exist in the form of private WeChat groups.

In these circles, there are workers from TV stations, advertising directors from brand owners, project managers from TV station partners, and industry headhunters lurking among them.

The ratings of the eleventh episode of "The Voice of China" exceeded 4. For most netizens, the discussion is about whether the program is good or not, and whether the songs are good or not.

In film industry circles, industry topics are discussed:

"I thought the ratings of this show would break four during the finals, but I didn't expect that it would break four before the finals. It was a bit fierce."

"It is indeed more powerful than expected. Friends around me are basically discussing this show. Idol talent shows have been done for too many years and have become cliché. Suddenly a down-to-earth music talent show appeared, and the audience felt fresh after watching it."

"If the format of the program is just fresh, then after a few popular episodes, it will steadily decline. The reason why this program has become so popular is not only the fresh program format, down-to-earth contestants, but also top-notch music quality."

"Indeed, in terms of music professionalism, Chen Chaonan actually had the highest professionalism in that period of assessment. However, the students Chen Chaonan selected mainly sang folk songs, or pop music with a preference for bel canto. In order to seek a balance, in terms of popularity, we made

There are trade-offs, so the popularity of the players is not as high as that of Fang Xing and Qi Xiuna’s team.”

"This is basically a consensus. People in the industry praise Chen Chaonan for giving students the most professional guidance, but the purpose of participating in this program is to find a way for national music to be liked by the public. So far, it has been successful."

Originally, many listeners who pursued sound quality were not satisfied with the sound quality of the TV version, and were already waiting for lossless audio sources.

[Shadow to popular science: The film and television variety show projects invested by Pengcheng Capital in the past three years: "Blood Rain", "Sin in the Pillow", "Invisible Spies", "The Taste of Love", "Trendy Group"...]

The ratings of the two programs, one broke four, and the other broke one.

Therefore, even if Pengcheng Capital cannot sell ads, it must support the price of 50,000 per second, and then provide discounts and reduce prices in disguise.

It’s not just the “Peak Night” of the finals of “The Voice of China” that is soliciting advertising investment.

"It is indeed difficult to recover the cost just by relying on ratings and online broadcasts. However, I have received the job of "Trendy Group" here, and I should be ready to cut off my fans."

…

If the ratings of "Trendy Group" can be stabilized at above 1.2%, and the price is 50,000 per second, there will definitely be brands willing to pay.

Several group friends expressed their admiration.

With "The Voice of China" dominating the hot song charts.

Moreover, the shortest time for advertising is 5 seconds.

"Trendy" is a program whose ratings have been falling all the way, so advertisers are naturally more confident.

If there are many brands competing for the advertising time of a program, it indirectly means that the advertising effect of this program is good and it will attract more brands to compete for premium prices.

"I haven't had time to pay attention yet. What was the ratings of "The Trend" yesterday?"

If you want to purchase an advertisement for a product, it will take more than 15 seconds to introduce the product features.

…

…

Now is the era of self-media. In these small industry circles, many entrepreneurs are running self-media matrixes and are very tough.

Therefore, many manufacturers with a relatively positive brand image have simply given up advertising on "The Trend" and invested all their advertising budgets on "The Voice of China" to grab more advertising time.

Many netizens also commented and complained under the analysis post:

[It’s Pengcheng Capital again. It seems that I often see programs where this company invests. 】

In addition to Shen Jianjia's three songs, students in Chen Chaonan's group also had a ballad "Returning Hometown" that hit the hot song list.

[There was once a girl named "Dachuan" who, in order to improve herself, sought financing from a scumbag named "Pengcheng". As a result, the scumbag wanted to eat the girl alive without leaving any bones or dregs. Later, the girl's boyfriend " "Ark" took action to help the girl out of the siege, and from then on she started fighting with the scumbag.】

[The trendy group has not released a single chart-topping song.]

…

"0.73% is so low, I thought there was at least 0.9%. Then it would be difficult for this program to recover its investment."

However, the price is already there. If "Trend Trend Group" takes the initiative to lower the price at this time, the market will only collapse more tragically.

Many netizens began to rush to major music platforms to purchase and download lossless audio sources.

[Lu Xiang'er: Who? Who is the violin prince? 】

Although this group is a private group, if someone catches me saying something involving industry insiders, it may affect my work.

After the group night voting rules of "Trendy Group" were announced, many netizens began to analyze the rules word for word on the online platform.

[Friendly reminder: The talent show mentor of a certain Violin Prince character is the Prince of Pengcheng Capital.]

[The trendy group really doesn’t even have a single song on the charts. The comparison is too tragic.]

Since the ratings of "Trendy" last night broke through 1, with the ratings falling to 0.73%, the advertising market has completely collapsed.

A 5-second advertisement can basically only promote a brand name, but not the product.

["The Trendy Group" has begun to ask fans to spend money. When will "The Voice of China" open the audience voting channel? 】

"Don't watch it, it's a reverse break. "Trendy Group" is already preparing for the live broadcast of the group night. The program broadcast yesterday did not have a performance stage and was all ordinary. The ratings plummeted, only 0.73% left."

[Chen Wenhan estimates that he will live in Lu Xiang'er's shadow for the rest of his life.]

The advertising price of "Peak Night" has risen to 120,000 per second, and there is still a price but no market.

usually.

The advertising investment in the finals also formed a sharp contrast.

Now, play the sound source.

[Waste Saving Assistant: Just one word, throw money! 】

The person who broke the news was very indifferent: "Is it considered news that Pengcheng is cutting fans off? There are people in the small circle around me talking about it. If you have the ability to withdraw my cooperation, it will be a big deal."

In conjunction with the announcement of the group night voting rules, many self-media began to publish press releases and began to review the draft process of popular players in "Trendy Team", sell hard-working characters, and encourage fans to raise funds to invest.

Even a program like "The Voice of China" with soaring ratings has many advertisers watching.

This is just the starting price. In the plan of investors such as Pengcheng Capital, they want to use hunger marketing to increase the price from 50,000 per second to more than 100,000.

Only some brands whose target customers are fan circles are willing to advertise.

In order to recoup their investment, the investors of "Trendy Group" began to resort to any means and arranged a series of means to prepare for the crazy harvest of fan economy on the "night of group formation".

Price is a very sensitive thing.

Even so, not many brands purchased advertisements for the "Trend Trend Team" finals.

["Blood Rain" was beaten by "Wulin Gaiden". However, saying this is like slandering. "Martial Arts Gaiden" is still No. 1 on the popular list of Penguin Video comedy category, which is outrageous. ]

Among the many comments discussed, a comment about "sound source" suddenly appeared.

Brand owners are not stupid. This show has so many top-tier blessings, and the ratings have dropped to 0.73%, which shows that many fans don't buy it anymore.

On the surface, it is advertised as making the voting rules fairer, but people in the industry can tell at a glance that the updated voting rules are all about money.

However, once the advertising price of this program collapses and no one cares about it, and if it actively lowers the price, it will collapse like a crashing stock market.

For this reason, "Trend Trend Group" began to update the voting rules in the special area of ​​the video platform.

[The feud between Pengcheng Capital and Ark Culture can be made into a TV series, and people in the industry tell it as a story.]

[You guessed it right, this show is really poor. Pengcheng Capital, the largest investor, has suffered losses for three consecutive years and is just waiting for this show to make a comeback.]

[You read that right. All the projects invested by Pengcheng Capital were smashed by Fang Xing. 】

Songs from "The Voice of China" directly accounted for half of the popular songs list.

["Pillow Sin" was smashed by "The Beginning".]

Under these two hot search topics, netizens enthusiastically participated in the discussion:

[I took a look at the hot song list after seeing the hot search. Oh my god, The Voice Shark is going crazy.]

Instead, investors such as Pengcheng Capital originally set the "Group Night" advertising price for "Trendy Group" at 50,000 per second.

"Left Finger Moon" was already out of the entertainment industry, and after the sound source was released, it debuted on the hot song charts within one day.

More and more netizens are beginning to discuss the grievances and grievances between Pengcheng Capital and Ark Culture.

From its popularity to its professionalism, this program is the ceiling for domestic music variety shows.

However, the 12th issue of "Trendy Team" aired another training routine without a performance stage, causing the ratings to collapse directly.

However, the program's ratings exceeded four the night before, and the brand owners who rushed to buy advertising time the next day had already crossed the threshold.

However, unlike the situation where the brands of "The Voice of China" are competing for the lead, the advertising investment market of "Trendy Group" is very poor.

Moreover, the more rumors spread, the more bizarre it becomes, and the more rumors spread, the more "love and hate" it becomes.

In the end, it was thanks to Fang Xing's relationship that he was able to meet Tong Fei and negotiate a contract for resource replacement.

Two new hot search topics began to appear on Weibo:

【Good Voice dominates the hot song charts.】
To be continued...