Chapter 401 Gao Qiqiang's Transformation Fuse, Watching Mediocre TV(2/2)
After the fourth episode was aired, netizens became more enthusiastic about discussing the plot.
That night.
The topic of a fish seller electrocuting a fish by soaking it in his urine was also a hot search topic.
Some netizens joked that the fish sellers and the electric fish sellers did not deal with each other, and the gun went off and a person died.
All the fun people are playing tricks.
However, most viewers still felt that Gao Qiqiang did not electrocute people intentionally.
With this question in mind, the audience began to look forward to the fifth episode.
…
The next day is Saturday.
The ratings data from the previous day are summarized.
The ratings of "Hurry Up" were stable, with an average rating of 1.32% for the two episodes.
There is a slight increase, but not much, which is considered a normal fluctuation range.
When these ratings came out, fans of "Operation Black Wind" became even more arrogant:
[As expected, the ratings didn’t increase at all. That’s basically it. The show is doomed.]
[The ratings for CCTV’s first broadcast were only around 1.00, and you were so arrogant at the beginning. Where did you get the face? 】
[We will know when "Operation Black Wind" starts airing. If "Cyclone" encounters "Black Wind", it will die no matter how hard it happens.]
…
at the same time.
"Crazy" has already started broadcasting and has been launched on major video platforms.
Therefore, we are also actively negotiating for interstitial advertising.
The commercials for the first season of "Rush", the first 13 episodes, were sold before it even started airing.
However, the advertising spots for episodes 14 to 39 are still reserved and have not been sold yet.
This is Ark Culture's normal advertising investment process. Usually, the first half of the commercials are sold first, and the second half of the commercials are discussed after the TV series starts airing.
In this way, as long as the drama becomes popular, the price of commercials will double.
Of course, there are risks in doing this. If the show fails and the ratings and online broadcast volume are not good, then the commercials may not be sold, or the price may plummet.
Therefore, with this strategy, risks and benefits coexist.
"Rush" has aired four episodes.
Ark Culture, major video platforms, and advertisers are all negotiating for interstitial advertising.
However, so far, the price of the interstitial advertisement has not been negotiated.
Because the brands that buy advertising don’t understand TV dramas themselves, so they only look at the data.
Although the ratings of the first four episodes of "Hurry Up" are not bad, they are not a big hit either.
The highest ratings are 1.32%. In the eyes of advertisers, the price of an advertisement for a TV series of this level is usually 1.5 million.
The advertising industry has developed to this day and has become very mature.
There is a market standard for what level of ratings and advertising price.
Therefore, given the current ratings performance of "Horse", the price advertisers can accept is 1.5 million episodes.
However, Ark Culture's expectations for "Kurst" were relatively high, and its psychologically expected price was higher than the advertiser's asking price, so the price was not agreed upon.
…
After "Hurry" started airing, promotional activities began to slowly decrease.
Fang Xing finally had time to rest for a few days, and went on a date with Lu Xiang'er to eat, go shopping, and watch movies.
Then, we'll watch "The Drive" together in the evening.
"You've really lost a lot of weight. No, I decided to feed you back. The scene on TV is really too uncomfortable." Lu Xiang'er looked at "Fang Xing" in the TV series, and then at "Fang Xing" in front of her.
"Fang Xing", a little distressed.
"You still have the ability to fatten me up? Just the dark dishes you cook?" Fang Xing began to tease her.
Lu Xiang'er suddenly became angry, put her hands on her hips and hummed: "What do you mean? Are you laughing at my cooking skills?"
Fang Xing suppressed his laughter and said, "No, you have to have this thing to be laughed at. If you don't have any, why should I laugh at you?"
"Just wait, I will cook in person tomorrow." Lu Xiang'er made a decision immediately.
The two quarreled for a while.
Lu Xiang'er thought of something serious: "By the way, what's the price of the interstitial ads in "Kurst" now? I want to ask, do you want to buy it now?"
Fang Xing thought for a moment and replied: "I heard people from the company's marketing department say in the group that the advertiser seems to have offered 1.5 million episodes, but the price is lower than expected."
Lu Xiang'er then asked: "How much does your company plan to ask for?"
Fang Xing replied casually: "What I wanted in the previous meeting was to talk slowly based on the data from the TV series and not to sell in a hurry. However, the base price is 3 million."
When Lu Xiang'er heard the price, he immediately stared: "It costs 3 million. No wonder we couldn't agree on the price. It's twice as bad."
"It's true that we can't agree on the price at the moment. Let's just wait. Anyway, there's still about a week left, so there's no rush." Fang Xing's mentality was very calm.
Lu Xiang'er thought for a moment and asked: "Then if we buy commercials for 3 million yuan now, can we negotiate?"
"This is okay. It's higher than the market price and meets the company's expectations. It can be sold." Fang Xing nodded and replied.
Lu Xiang'er pouted and asked, "Then do you think the Sichuan brand should buy commercials?"
Fang Xing thought for a moment and did not answer directly, but asked: "What do you think?"
"I don't know. Every advertisement for your drama is so expensive." Lu Xiang'er began to use the honey trap, hugging Fang Xing's arm and started acting coquettishly.
Fang Xing pointed at the TV and asked, "Do you think it looks good?"
Lu Xiang'er sat up straight and nodded seriously: "It looks good. I really want to watch the next episode now, but I don't dare to watch the preview for fear of being spoiled. It's very uncomfortable."
Fang Xing looked at her with a smile: "Then you should already have the answer in your heart."
Lu Xiang'er nodded slowly and said, "I understand, then I'll tell dad and let him talk about advertising, otherwise it will be too late."
She is very aware of Ark Culture's dramas. The ratings of "Crazy" haven't started to explode yet. Now, we can still talk about 3 million for commercial breaks. If we wait until the ratings start to explode, it won't be 3 million.
Chapter completed!