"It seems that the increase is indeed very small, so small that it can be ignored.

"But the ratings did not drop, but increased a little, which shows that "Crazy" is attractive to viewers.

"Besides, there is another more important reason.

"The third and fourth episodes of "Rush" will be aired on Friday.

"Friday is the battlefield for provincial satellite TV variety shows. The ratings of TV dramas during this period will be affected.

“Moreover, this Friday happens to be the live broadcast of Xiangjiang Satellite TV’s annual peak night, and the ratings have been sucked by Xiangjiang Satellite TV.

"Under such circumstances, the ratings of "The Blast" not only did not drop, but also increased slightly. I think the ratings of "The Blast" will blow out soon.

"Once the ratings of "Crazy" explode, the price of commercial breaks will not be negotiable at 3 million per episode."

After listening to his explanation, Li Changyan pondered.

Liu Qinglin's analysis is indeed reasonable, but it is still difficult to convince the company's senior management with this.

After a moment of silence, Liu Qinglin added: "Actually, I also watched "Hurry Up". I personally thought it was very good and I really want to watch it.

"As far as my personal preference is concerned, I think the ratings of "Crazy" will explode.

"Of course, this is just my personal opinion and just a suggestion.

"As for whether to win the commercials for the second season of "Kurst" in advance, I have to ask Mr. Li to make the decision."

Li Changyan thought about it seriously.

As the company's CBO, he actually has the right to sign and win the commercial spots for the second season of "Rush" at a premium.

However, doing so is a huge gamble.

Once the ratings of "Crazy" really start to "skyrocket", then he will be considered courageous if he signs the advertisement for "Crazy" in advance.

However, once the ratings performance of "Hurious" is mediocre, he will be a little embarrassed in front of other company executives.

Li Changyan thought for a moment and asked: "How much was the advertising price for the last TV series on Ark Culture?"

"The highest price ever paid for an episode was 5 million, but it's still expensive but not marketable." Liu Qinglin replied.

"Okay. I'll sign and you go and negotiate. For 3 million episodes, we'll win all the remaining advertising spots in the second season of "Hurry Up."" Li Changyan made a decisive decision immediately.

"Okay, I will personally lead the team to talk."

After Liu Qinglin received permission, he immediately returned to the advertising department and took people to Ark Culture to discuss advertising business.

…

That afternoon.

HONOR Mobile signed a contract for the remaining advertising spots in the second season of "Hurry Up" with a total transaction price of 30 million.

After the signing was completed, from time to time the head of the advertising department of the brand owner would call Ark Culture to inquire about the commercials for "Cyclonus".

As a result, all the replies I got were that all the commercials for the second season of "Hurry Up" were sold.

The news quickly spread in advertising circles and caused heated discussions.

"Which company bought the advertisement for the second season of "Rush"? Is it a premium?"

"You guys are not well-informed. The HONOR company bought it, it should be used to promote the upcoming flagship mobile phone."

"What's the price?"

"One episode is 3 million, and the total transaction price is 30 million."

"It was really sold at a premium of more than double. This is outrageous."

“Isn’t this price gouging?”

There is also someone in the advertising industry group @Liu Qinglin.

Liu Qinglin had no choice but to reply: "It is indeed a turnover of 30 million. If in a few days, the ratings of "Crazy" are not good, everyone can laugh at me as much as they want."

Someone in the group started joking: "Mr. Liu, are you getting a kickback? How can the company agree to such a large premium?"

Liu Qinglin explained: "Who dares to reach out to such a focus project signed by the boss?"

…

The next two days.

"Rush" airs episodes five to eight.

In the play, "Gao Qiqiang" begins to compete with "Xu Jiang".

The plot is exciting and exciting.

While the audience sympathized with "Gao Qiqiang"'s experience, they began to hope that "Gao Qiqiang" could win from this confrontation.

Moreover, in these episodes, another important female character "Chen Shuting" appears.

The woman behind this black boss is beautiful, resolute, and very skillful.

After appearing on the stage, he quickly attracted the attention of the audience.

After the eighth episode is aired.

More and more viewers are discussing the plot online, and in addition to "Gao Qiqiang", "Gao Qisheng" and "An Xin", the characters discussed include "Chen Shuting".

Starting from the fifth episode of "Crazy", the ratings began to soar.

The fifth and sixth episodes had a ratings of 1.63%.

Episodes 7 and 8, the ratings were 1.95%.

The growth in ratings is very large.

By Monday, many brands reacted and began to realize that something was wrong.

The original ratings of "Hurry Up" were 1.27%, and the price of interstitial advertising was 1.5 million according to market standards.

Moreover, part of the influence of Ark culture is included in this price.

Therefore, at the beginning, major brands were unwilling to pay double the premium for interstitial ads.

But when a new week begins.

The ratings of "Crazy" began to explode, rising from 1.27% to 1.95% in two days.

This growth rate makes people feel familiar.

This was also the case for several TV series previously produced by Ark Culture. The ratings were average at the beginning, but after a few episodes, they got out of hand.

If it continues to rise at this rate, the ratings will break through 2 just around the corner.

Many brands have begun to regret that they did not purchase the advertising space of "Hurry Up" at a premium earlier.

Now that the ratings of "Rush" are starting to take off, the prices are also skyrocketing.

However, even at the heavenly price, brand owners can’t buy it even if they want to.

Because the commercial for the second episode of "Hurious" has been taken over by HONOR.

As a result, major brands began to look at the commercials for the third season of "Horse".

However, Ark Culture’s response is: let’s not talk about the advertising business of the third season of “Hurricane” for the time being.
Chapter completed!