Chapter 412: Losing in the first round and losing in the second round, a disastrous defeat

Author: Jianzoufeng

Chapter 412: Losing in the first round and losing in the second round, a disastrous defeat

After the first round of "Hurry Up" was aired, its popularity has not diminished at all.

A large number of netizens began to create various Q-version emoticons of "Cyclonus", such as the Q-version emoticon of "Gao Qiqiang riding a battery bike with V-shaped hands", which spread very quickly.

There is also a Q-version emoticon package of "Li Youtian drives wildly down the mountain", which has been paired with various texts by netizens.

【Hurry for me!(Li Youtian Kuangdong.jpg)】

There are also classic quotes by "Gao Qiqiang", paired with emoticons, which are simply popular on the Internet:

[I treat you as a smart person, don’t treat me like a fool. (Gao Qiqiang.jpg)]

Originally, the fans of "Dark Storm" were still very arrogant, but with the second broadcast of "Hurry", the ratings exceeded the ratings of the first broadcast of "Dark Storm".

Shameless netizens began to use emoticons of various characters in "Cyclonus" to flood the comments of fans of "Operation Dark Wind".

[You are crazy! You continue to be crazy! (Li Hongwei refers to people.jpg)]

【Tell Lao Mo, I want to eat fish.(Gao Qiqiang.jpg)】

The popularity of "Hurry Up" is so high that viewers all over the Internet have either finished watching it or are currently watching it.

Fans of Feng Heyu from "Operation Black Wind" were already unpopular.

After the ratings of "Kurst" surpassed "Operation Black Wind" in the second round, the netizens and fun-loving people all became excited, and fans who pressed Feng Heyu were in trouble.

Even neutral ordinary viewers, the comments all think that "Hurricane" is better:

[I have one thing to say, but if I watch the first 20 minutes of the first episode, I will think that "Operation Black Wind" is interesting. After all, the way of service is towards beauties and handsome guys. However, after watching ten episodes,

All I can say is, "Hurricane" is much better.]

[The looks of the actors in "Operation Black Wind" are all promising, but I want to see handsome guys and beauties. Isn't it okay to watch an idol drama? Anti-gang dramas should be more realistic. 】

[Isn’t Tianlong Film and Television a member of the film industry? How can you make a TV series with plastic surgery and beauty filters all over the screen? 】

[Don't mention it, "Black Wind" only seems to be unbeatable when compared with "Hurricane". But when watching "Black Wind", viewers who want to see the face can see the face, and those who want to see the plot can also see the face.

It’s a standard template for entertaining dramas that can be watched for plot. The director simply couldn’t be too smart and made a drama that won’t lose money. In the film and television industry, being able to stably guarantee not losing money is already very impressive.】

…

As all 45 episodes of the first round of "Operation Black Wind" were aired, the final ratings were fixed at 1.35%, with 2.96 billion views across the entire network.

This ratings and online broadcast volume are already above the passing mark for an S+ investment.

If you don't compare it with "Hurricane", there is nothing wrong with "Operation Black Wind" itself.

However, being disrespectful makes people mad.

The ratings performance and online playback volume of "Hurry Up" were so high that it even doubled that of "Operation Dark Wind".

As a result, "Operation Black Wind", a TV series of the same type that was originally regarded as a competitor to "Hurricane", looks very bad.

Because when "Horse" was on the air, commercials were waited for the ratings data to come out after the show was aired, and then negotiated with the brand, this made the price of commercials for "Horse" reach a terrifying price of 5.2 million yuan per episode.

Moreover, when HONOR signed the commercial for the third season of "Horse", it also signed Fang Xing as its spokesperson.

The contract amount directly exceeded 100 million.

Dingsheng Capital, Pengcheng Capital and Tianlong Film and Television were very jealous when they saw this kind of operation method.

So, learn from others.

Before "Operation Black Wind" started broadcasting, Dingsheng Capital only bought the commercials for the first 20 episodes, and kept the commercials for the last 25 episodes, hoping to wait until the ratings results came out before selling them at a high price.

When it first started, the premiere ratings of "Operation Black Wind" were 1.87%, which was very good.

In those two days, many brands contacted Dingsheng Capital and Tianlong Film and Television, hoping to purchase commercials for the next 25 episodes at a price of 2.5 million per episode.

However, Dingsheng Capital is not satisfied with this price.

After all, the price of 2.5 million episodes is more than double the 5.2 million episodes of the third season of "Rush".

Therefore, Feng Yunbin decided to negotiate with the brand owner for a few more days, and after the ratings of "Operation Black Wind" exceeded 2, he would raise the price to more than 3.5 million, or even more than 4 million.

However, after ten episodes of "Operation Black Wind" were aired, it began to decline, and was immediately overtaken by "Hurricane" in the second round of ratings.

Brand owners are not fools either. For a TV series that can’t even beat its rivals in ratings in the second round, they still want to sell interstitial ads at sky-high prices?

After the ratings of "Black Wind" began to decline, the price offered by the brand also dropped, from 2.5 million per episode to 1.8 million.

Even if Tianlong Film and Television wants to sell it, the brand owners are hesitant.

Feng Yunbin felt that something was wrong and was worried that the ratings would continue to decline, so he quickly sold the commercials for the last 25 episodes at a price of 1.5 million per episode.

…

In addition to commercial breaks, the second broadcast platform of "Operation Black Wind" has also been discussed.

At the beginning, four local stations wanted to purchase the second-round broadcast rights of "Operation Black Wind" at a price of 1.6 million per episode.

Dingsheng Capital is very dissatisfied with this price, so it has been arguing with four local TV stations just like the commercials.

After all, the second-round broadcast rights of "Hurry Up" were sold for 2 million.

Dingsheng Capital also wants to sell it at this price. After all, the investment in "Operation Black Wind" is larger than that of "Hurry", so there is no reason for the price to be cheaper than "Hurry".

Therefore, after a week of pulling, the ratings of "Operation Black Wind" dropped, and it was surpassed by "The Rush" in the second round.

If Dingsheng Capital wants to sell "Operation Black Wind" again, the four local TV stations no longer want to sell it.

After all, the ratings of "The Blast" in the second round were even higher than the first round of "Operation Dark Knight".

So why did you buy the second-round broadcast rights of "Operation Black Wind"?

Wouldn't it be more cost-effective to just buy the third round of "Hurry"?

You know, the price of the third round is much cheaper than the second round.

If several TV stations cooperate to purchase it, they should be able to get the third round of "Horse" for 50.6 million per episode.

Who would be stupid enough to spend 1.6 million to buy the second round of "Operation Black Wind"?

Therefore, when Dingsheng Capital discovered something was wrong, it was already too late.

Even though Dingsheng Capital made a prompt decision and caused the price of "Operation Black Wind" to plummet in the second round, jumping all the way to 1 million episodes, no one cared.

Finally, it dropped all the way to 600,000 per episode before it was finally taken away by several local TV stations.

The third round of "Hurry Up" sold 800,000 episodes.

…

After the commercial spots and second-round broadcast rights of "Operation Black Wind" were sold, the top executives of Dingsheng Capital and Tianlong Film and Television were so regretful that their intestines turned green.

If we hadn't tried to drive up the price at the beginning and had been arguing with the brand owner and local TV stations for a week, but had sold it a few days before "Operation Black Wind" was broadcast, the price would have doubled or tripled at least.

Such an operation would result in a sharp drop in revenue.

At Dingsheng Capital's shareholders' meeting, Feng Yunbin's face looked uglier than ever before.

Several major shareholders of Dingsheng Capital also looked unhappy.

Because the decision to use a pull strategy to drive up prices was made by Feng Yunbin.

However, as a result, the "Operation Black Wind" project lost hundreds of millions in vain.

Since Feng Yunbin joined the board of directors and became CEO of Dingsheng Capital, everything has been smooth sailing.

He feels that the domestic capital market is just a fish pond, and he can play with it at will.

This "Operation Black Wind" project was the first time he suffered a setback after returning to China.

The shareholders of Dingsheng Capital demanded that Feng Yunbin give an explanation for this loss.

Feng Yunbin slammed the table angrily, slammed the door and left the conference room.

…

The next night.

Feng Yunbin and Ningyun District Mayor Hu Yuhai made an appointment to have dinner at the Faith Hotel and asked about the approval of the 1.5 billion project of Willy Construction.

The profit of "Operation Black Wind" was far lower than expected.

Coupled with the failure of Pengcheng Capital's investment in the past few years and the sharp fall in the stock price of Puxiang Records, although Dingsheng Capital is not yet at a loss, its financial report is already very ugly.

Therefore, Dingsheng Capital now desperately needs the 1.5 billion yuan project of Weili Construction to make money.

When Dingsheng Capital first planned to invest in the 1.5 billion project of Willy Construction, the plan was to absorb some of the blood and then do a good job in the project to obtain long-term benefits.

However, this time Feng Yunbin needs to explain to the company's shareholders and needs a lot of blood to make the financial report look good.

Therefore, Feng Yunbin changed his mind and wanted to make a big splash in Willy Construction's 1.5 billion project, and he didn't even mind sucking up the project directly.

However, after meeting Hu Yuhai, he asked about the approval procedures for Willie Construction.

Hu Yuhai made it clear that the approval may not be granted, at least within two years.
To be continued...