Chapter 449 The key to changes in ratings

Author: Jianzoufeng

Chapter 449 The key to changes in ratings

"Have you got the ratings of Donghai TV and Xiangjiang TV?" Cao Sanchun is now eager to know the ratings of "Nirvana in Fire".

If the ratings of "Nirvana in Fire" also show a downward trend, then the reason for the decline in ratings can be attributed to the impact of the New Year's Day holiday.

"I have received yesterday's ratings data from Donghai Satellite TV. I was just about to print it out, but I haven't had time yet." Liu Xiangnan has been busy all morning and hasn't had time to print out the ratings data from Donghai Satellite TV.

"No need to print it out, just send it to me via WeChat." Cao Sanchun didn't want to wait anymore and could read it on his mobile phone.

"Okay." Liu Xiangnan took out his mobile phone, opened his mailbox, and sent the Donghai TV ratings data he received.

Cao Sanchun flicked his phone on the lower left corner of his laptop to use the dual-screen interactive function.

The files on your phone are transferred directly to your computer.

He clicked on the data table on his computer, and the first thing he saw was the ratings of "Nirvana in Fire" when it was first broadcast on Donghai Satellite TV.

The opening rate is 1.26%. At first glance, this data is not high.

Cao Sanchun suddenly felt more relaxed.

If we only look at this figure of 1.26%, it is not as high as the opening ratings of "Warm Spring Night in the Furong Tent".

However, Cao Sanchun knows very well why the launch data of "Nirvana in Fire" on Donghai TV are not amazing.

Because "Nirvana in Fire" is broadcast on two channels, if viewers want to watch "Nirvana in Fire", they can choose to watch Xiangjiang Satellite TV.

Moreover, among the top five provincial satellite TVs, Xiangjiang Satellite TV has the highest average ratings.

In other words, the ratings of "Nirvana in Fire" on Xiangjiang Satellite TV will be higher than 1.26%.

This means that the combined launch ratings of the two "Nirvana in Fire" channels have exceeded 2%, and may even exceed 2.5%.

This ratings is already quite high. Among the popular TV series that are broadcast every year, we can count on one hand the number of TV series that have this data at the beginning of their broadcast.

"Warm Spring Evening in the Furong Tent" is different. Although it is also broadcast on two channels, Jiangcheng Satellite TV covers a relatively small audience, and its average ratings can barely make it into the top ten.

Therefore, most of the ratings of "Spring Night in the Furong Tent" are concentrated on Jiangnan Satellite TV.

In addition, the main actors in "Spring Night in the Furong Tent" are all top stars, so one can imagine the huge traffic.

Fans of these top idols are those who know how to watch "Spring Night in the Furong Tent" on their mobile phones, computers, and TVs.

With such a large amount of traffic, it is normal for the broadcast to have high ratings.

…

Although I know that the launch data of "Nirvana in Fire" is not bad, I see that the ratings number of Donghai Satellite TV is not as high as Jiangnan Satellite TV's 1.35%.

Cao Sanchun felt a little relieved, at least he wasn't pressed to the ground and rubbed at the beginning.

However, the further down he looked, the more complicated his mood became.

Because during the period when Donghai Satellite TV broadcasts "Nirvana in Fire", the ratings curve is generally upward.

There is a curve chart on this ratings data.

The x-axis of the graph is time, and the y-axis is ratings.

The ratings curve of Donghai Satellite TV is winding upward.

In other words, when Donghai Satellite TV broadcast "Nirvana in Fire", the ratings continued to rise.

Although there are occasional small drops in the middle, the overall trend is indeed rising.

Cao Sanchun's expression became serious and he began to carefully look at several key nodes on the ratings curve.

First of all, the most obvious nodes are several nodes with declining ratings. Compared with the time, the broadcast content at these time points is marked below the curve chart.

As expected, these points where ratings dropped were during advertising time.

All TV stations are the same. When advertising is broadcast, the ratings drop slightly. This is already common knowledge in the industry.

Different from "Warm Spring Evening in the Furong Tent", the ratings curve of "Nirvana in Fire" slowly went back up after the commercial ended.

In addition to the ratings changes of advertising nodes, there are also several ratings change nodes.

At these points, Donghai Satellite TV's ratings increased a little, not by much, but a significant upward change can indeed be seen.

Cao Sanchun looked through the data report. The report did not mark these points where the ratings increased.

In other words, the ratings data do not reflect the reasons for these increases in ratings.

Cao Sanchun had an unpleasant idea in his mind. He picked up the Jiangnan Satellite TV ratings data printed on the A4 paper on the table and compared it with the Donghai Satellite TV ratings on the computer.

I was surprised to find that the times corresponding to the points where Donghai Satellite TV's ratings increased happened to be Jiangnan Satellite TV's advertising time.

After comparing the two data, Cao Sanchun came to a very helpless conclusion.

When Jiangnan Satellite TV broadcast the commercial, the audience changed the channel to watch "Nirvana in Fire". After the commercial ended, these viewers who switched channels to watch "Nirvana in Fire" did not switch back.

Of course, the increased ratings of Donghai TV do not equal the decreased ratings of Jiangnan TV.

After all, not all viewers who switched channels have switched to watching Donghai Satellite TV, and they may also watch other channels.

Looking at the two ratings data, Cao Sanchun had a vague feeling.

He quickly urged: "Ask, have you got the ratings data from Xiangjiang Satellite TV?"

Liu Xiangnan used his mobile phone to ask the colleague in charge of the ratings data on WeChat, and got a reply quickly:

"Director, I've got it, I'll send it to you."

Cao Sanchun quickly opened the ratings data of Xiangjiang Satellite TV and looked at the advertising nodes for the first time. Then he found helplessly that on the ratings curve of Xiangjiang Satellite TV, there were several nodes with rising ratings, which also corresponded to the advertising nodes of Jiangnan Satellite TV.

.

If one piece of data is a coincidence, then the two pieces of data are exactly the same, and the conclusion is already obvious.

Cao Sanchun sighed, leaned back in his chair, and sighed: "Sure enough, there is no miracle."

When Cao Sanchun sighed, Liu Xiangnan quickly read the two ratings data and also discovered the key.

Most of the viewers are like the couple. Even if they watch "A Warm Spring Night in the Lotus Tent" first, they just switch to the channel to watch "Nirvana in Fire" and then they can't go back.

Moreover, the ratings of "Nirvana in Fire" on Xiangjiang Satellite TV were even higher when it first aired, reaching 1.36%.

In other words, the combined ratings of the two channels of "Nirvana in Fire" exceeded 2.5% immediately after the broadcast.

Moreover, the ratings curve of "Nirvana in Fire" is rising, which shows that this drama has great stamina.

Cao Sanchun sighed and said: "Sure enough, no drama can beat "Nirvana in Fire"."

Liu Xiangnan complimented in a different way: "This shows that the director has good taste."

When Jiangnan Satellite TV attended the screening of "Nirvana in Fire", it was Cao Sanchun who led the team there.

After Cao Sanchun watched the finished film of "Nirvana in Fire", when he gave a report to the leaders in the station, he said that this drama would definitely become popular and he had to find a way to win it.

However, even if you know a drama will be popular, you may not be able to buy it.

Because Jiangnan TV is optimistic about "Nirvana in Fire", other TV stations are also optimistic about it.

At the beginning, Jiangnan Satellite TV was still very active in fighting for the right to premiere "Nirvana in Fire".

However, when the price was raised to 3.5 million per episode, the situation became more subtle.

If calculated based on the total investment in "Nirvana in Fire", the price of a single episode of this drama's first broadcast on satellite TV should be 1.5 million per episode.

As a result, it was raised to 3.5 million per episode, which is more than double the premium based on industry standards.

The higher the premium, the higher the risk.

Moreover, 3.5 million per episode is not the final transaction price.

After Jiangnan Satellite TV executives held a meeting and discussed it, they finally decided to abandon the premiere.

Therefore, it is not Cao Sanchun's responsibility that "Nirvana in Fire" didn't get the premiere.

At that time, Cao Sanchun did predict that the ratings performance of "Nirvana in Fire" would be very high, but the leaders at the station felt that the risk was too high and did not continue to raise the price.

At this time, Liu Xiangnan flattered Cao Sanchun and said that he had good taste, and the atmosphere became a bit awkward.

This flattery does not sound problematic. Cao Sanchun did notice early on that "Nirvana in Fire" received good ratings.

However, now that "Nirvana in Fire" is not broadcast on Jiangnan Satellite TV, this flattering filming is a bit nondescript.

"Okay, you go back to work. Let's take care of the promotional activities for the starring role in "Furong" and try to keep the ratings." Cao Sanchun waved his hand and asked Liu Xiangnan to go out.

…

When "Nirvana in Fire" started airing, Fang Xing was busy promoting it, so he couldn't premiere it with Lu Xiang'er.

Originally, Ning Xiaoyun made an appointment with Lu Xiang'er and wanted to watch the premiere of "Nirvana in Fire" together, but Lu Xiang'er insisted on keeping "Nirvana in Fire" to watch with Fang Xing.

Therefore, last night, Lu Xiang'er and Ning Xiaoyun watched "Warm Spring Night in the Lotus Tent".

The two of them complained about the show while watching it and eating snacks, which was quite fun.

After watching "Spring Night in the Furong Tent", Ning Xiaoyun wanted to click on "Nirvana in Fire" to continue reading, but was severely stopped by Lu Xiang'er.
To be continued...