The ratings are so bad that even the TV station can’t bear it

Author: Jianzoufeng

The ratings are so bad that even the TV station can’t bear it

Starting from the 5th, the leading actors of "A Warm Spring Night in the Furong Tent" will take turns to interact with the audience on major video platforms.

Try every means to increase the popularity of the drama.

The starring cast of "A Warm Spring Night in the Furong Tent" is indeed a popular star, even top-notch ones.

The effect of interactive live broadcast is also very obvious. During the interactive live broadcast, it attracted a huge fan base and brought high popularity to the show.

However, the popularity can only last until the end of the interactive live broadcast.

After the interactive live broadcast ended, the popularity and playback volume of the drama also plummeted.

Moreover, the further the episode goes, the lower the playback volume becomes.

Even the 24-hour viewing volume of the latest episode has gradually become difficult to break through 20 million.

According to market standards, a single episode of an S-class TV series must be viewed 40 million times to be considered qualified.

With the current playback volume of "Spring Night in the Lotus Tent", it is already very difficult to reach the passing mark.

Moreover, some of the 20 million views were driven by the lead actors’ traffic through interactive live broadcasts.

Not only the online broadcast volume, but also the ratings of "Warm Spring Night in Furong Tent" have been declining.

From 1.35% at the start of the broadcast, by the seventh and eighth episodes, the ratings of Jiangnan TV's Golden Theater have dropped to 0.76%.

It was almost cut in half. This level of decline in ratings made Jiangnan Satellite TV’s executives feel their fingers go numb.

…

"Nirvana in Fire" is just the opposite.

The ratings have been rising all the way. The ratings of Xiangjiang Satellite TV’s seventh and eighth episodes have risen to 1.89%.

According to this ratings, breaking through to second place is just around the corner.

Not only the ratings, but also the online broadcast volume of "Nirvana in Fire" has been rising.

The latest episode has been viewed more than 70 million times. According to this trend, the average viewership is likely to exceed 100 million.

If the average viewership exceeds 100 million, based on the length of 54 episodes of "Nirvana in Fire", the total broadcast volume will exceed 5.4 billion.

Unless the subsequent plot collapses to the point where you can no longer watch it, it is certain that "Nirvana in Fire" will become a super hit.

I saw that the ratings of "Nirvana in Fire" are rising all the way.

The top executives of Donghai Satellite TV and Xiangjiang Satellite TV were already laughing from ear to ear.

Especially Wei Shurong and Jiang Minghe.

The "Nirvana in Fire" project was initiated by them personally. Whether the project can succeed or not is very important to them, and may even affect whether they can move forward.

Now, the ratings have been rising all the way, which is enough to illustrate the power of "Nirvana in Fire".

Although the price of 3.6 million per episode is already a sky-high price for a TV series with a total investment of 180 million, "Nirvana in Fire" used beautiful ratings data to deliver a satisfactory answer.

Both Wei Shurong and Jiang Minghe knew that this time they made the right bet again.

According to the ratings performance of "Nirvana in Fire", as long as the plot does not collapse later, let alone 3.6 million episodes, even if it increases by 50%, it will still be worth it.

Of course, no one knows whether the ratings of a drama will be good before it officially meets the audience.

If Jiangnan TV and Kyoto TV had known that the ratings of "Nirvana in Fire" would be so strong, they would definitely not have given up so early, at least not when it had 3.6 million viewers.

It's a pity that there is no if in this world.

…

The time comes January 7th.

The first 10 episodes of "Warm Spring Night in the Furong Tent" have been aired, and the ratings of the 10th episode aired on Jiangnan Satellite TV reached a new low, falling to 0.67%.

This rating has already fallen below the lowest ratings of Jiangnan TV’s TV series last year.

The director of Jiangnan Satellite TV held an emergency meeting to discuss response strategies.

"The TV series currently being broadcast in our Golden Theater has very poor ratings. If it continues like this, it will exceed the lowest ratings last year. We must find a way to change this situation." The director of Jiangnan Satellite TV jabbed the conference table with his finger.

Set the tone of the meeting seriously.

The senior officials of Jiangnan Satellite TV present all had serious expressions.

Ratings are the lifeblood of television stations.

Moreover, in recent years, online video platforms have had a huge impact on TV stations.

Now if the ratings can no longer be maintained, the TV station will be in a very embarrassing situation.

I saw that all the leaders in the station were silent.

Cao Sanchun knew that this meeting would be a criticism meeting for him.

He is the chief editor of Jiangnan Satellite TV, and "Warm Spring Evening in the Lotus Tent" is the film purchase plan he submitted.

Judging from the subject matter and the starring cast of this TV series, this drama should be a very safe drama.

Theoretically, this show may not be a big hit, but it shouldn't be difficult to become a small hit.

This is also the conclusion that Cao Sanchun has drawn from his many years of experience in the industry.

First of all, the subject matter is a popular costume idol drama, secondly, the starring role is a popular star, and the director is also an experienced ancient puppet drama director in the industry.

When I watched the movie, I found that the picture of this drama was very good. Although the plot was bloody, the audience didn't mind it.

Most of them are bloody dramas.

All factors seem to prove that this drama is unlikely to be a hit.

However, the ratings are like a kite with a broken string, falling all the way and bottoming out.

Cao Sanchun knew that instead of being named and criticized by Taili leaders, it would be better to take the blame.

He took a deep breath, stood up and said: "I want to review the leadership here. I proposed the film purchase plan for the drama "Furong", but the ratings were dismal. I have an unshirkable responsibility..."

After he took the initiative to review, he said his criticism first.

The leaders present had nothing to say.

Moreover, if a drama's ratings plummet, it cannot be entirely blamed on one person.

"Okay, okay, you sit down first. Now is not the time to review, but to find a way to stabilize the ratings." The director of Jiangnan Satellite TV pressed his hand and asked him to sit down.

The conference room was quiet for a while again.

Deputy Director Gong Changlin said: "Before discussing solutions, we need to determine one thing first: whether the ratings of the drama "Furong" have hit rock bottom.

"If there is a possibility of a rebound in the ratings later on, then we can just increase publicity and slightly increase the ratings to get through it.

"Our station has already purchased the second round of "Nirvana in Fire". We will speed up the broadcast of this drama and then air "Nirvana in Fire" immediately to stabilize the ratings.

"Of course, there is a prerequisite for doing this, and that is whether the ratings of "Furong" are still likely to drop."

This issue is very serious.

Now the ratings of "Spring Night in the Furong Tent" on Jiangnan Satellite TV have dropped to 0.67%, which is already the lowest rating of Jiangnan Satellite TV's Golden Theater last year.

If this rating is the lower limit of the rating for "Spring Night in the Furong Tent", then increase publicity, boost the ratings, and survive this month until the second round of "Nirvana in Fire" starts.

However, if 0.67% is not the lower limit of the ratings of "Warm Spring Night in the Furong Tent", then things will be terrible.

After Gong Changlin raised this question, the conference room became quiet again.

Because no one knows the answer to this question.

If any station leader said now that 0.67% is the lower limit of ratings for "Spring Night in Lotus Tent", and if the ratings dropped again in a few days, his face would be swollen.

Just then.

Cao Sanchun held a pen in his hand and raised his hand, indicating that he wanted to speak.

After receiving permission from the leader, Cao Sanchun stood up and began to speak: "I bear a lot of responsibility for the poor ratings performance of "Furong", so I have been paying close attention to the situation of this drama these days.

"It's not just us who are worried about this show, the producers of this show are also worried.

"So, they carried out a lot of promotional activities to increase the number of online views of the show.

"I paid attention to the changes in the playback volume of this drama for three consecutive days. When Ma Hongcheng and other traffic stars conducted online interactive live broadcasts, the popularity and playback volume of the show were indeed raised very high. However, after the live broadcast event, the playback volume dropped.

It's basically stagnant.

"Based on my experience, it's difficult for this show to attract casual viewers.

"So the ratings of this drama may still drop. It is difficult to increase the ratings by just relying on publicity.

"Therefore, my suggestion is to change the broadcast time, change this drama to be broadcast at noon, and Golden Theater will broadcast a new drama."

After these words were spoken, the scene fell silent.

Once a drama that was originally broadcast during prime time in the evening is moved to noon, it means that the TV station has given up on the drama.
To be continued...