After having dinner with the two CEOs of Datang Navigation, Fang Xing took the project plan and went home to read it slowly.

Judging from the project, Datang Motors is indeed very sincere.

Just a few days after the Chinese New Year, the project was ready. It was obviously done overtime during the Chinese New Year.

Of course, from Datang Auto's perspective, they really want to advance this brand marketing project as soon as possible.

Because Datang Pilot and Changfeng Journey are two models that compete head-on.

Both models are SUVs and have a high degree of overlap in target customers.

A few years ago, Changfeng Motor released a rapper spokesperson, which caused great controversy.

When there is controversy, it becomes a topic, which will make many people pay attention to the Changfeng Zhengtu brand.

If Changfeng Zhengtu's models have excellent performance and quality, it is possible to convert attention into sales.

Of course, if Changfeng Motors fails to handle the controversy over the new spokesperson, it may also cause customer dissatisfaction and lead to a decline in sales.

In short, it is still unknown whether Changfeng Motor will win or lose in its brand marketing this time.

At least, so far, Changfeng Motor’s official Weibo account has been criticized and criticized, indicating that Changfeng Motor’s brand marketing this time is facing great risks.

As a competitor, Datang Automobile was very fast and immediately approached Fang Xing to talk about brand endorsement.

Of course, this brand marketing plan is only a paper plan at present, and no one knows whether it can be negotiated or not.

…

Changfeng Motors suffered protests from many car owners, causing a public relations crisis.

Fortunately, the Chinese New Year period is a natural cooling off period.

It also gave Changfeng Motors half a month to respond.

This is Wednesday.

Changfeng Motor released its latest endorsement updates.

As the music brand officer of Changfeng Motor, l.burst produced a promotional song "speeding" for Changfeng Motor.

As soon as this song was released, all the self-media press releases on the Internet also flooded the screen and began to promote this song.

Since l.burst won the championship just a year ago, the popularity has not dissipated, and coupled with the promotion of Changfeng Motors, many netizens have paid attention to this song.

Moreover, many Changfeng car owners were dissatisfied with l.burst being the spokesperson of Changfeng Motors.

Now l.burst has released a promotional song for Changfeng Motors.

It seems inappropriate to just start scolding someone without even listening.

So many netizens started to click on this song and try to listen to it.

Since this song is a promotional song for Changfeng Motors and is used to promote the Changfeng Motors brand, the song is released online for free.

Songs released for free still have certain advantages in terms of popularity.

Coupled with the fact that Changfeng Motors spent money on promotion, this song quickly appeared on the new song list after its release.

…

At the same time as the promotional song "Speeding" was released, Changfeng Motor held a promotional song press conference to formally introduce the song to the media.

Ten o'clock in the morning.

Exhibition Hall on the first floor of Donghai Times Square.

On both sides of the exhibition hall, more than a dozen major models of Changfeng Motors are displayed as a whole.

However, today is not a car show, but the launch of the brand promotion song "Speeding", so there are no car models arranged.

It's almost half past ten.

Changfeng Motor Vice President Dong Sihan appeared with l.burst.

l.burst was very respectful, making a gesture of invitation and letting Dong Sihan go first.

Dong Sihan and other senior executives of Changfeng Motor came to their seats and sat down.

As the protagonist of today's press conference, l.burst sat next to Dong Sihan, facing hundreds of reporters at the scene.

Because today's press conference has something to do with entertainment and finance.

Therefore, the reporters present spanned two news fields, including financial reporters and entertainment reporters.

Facing reporters, Dong Sihan was the first to speak: "Thank you to the media friends who are here today. Today is the press conference of Changfeng Motors' brand promotion song "Speeding".

"This promotional song was personally designed by Mr. L.burst and produced for Changfeng Motors.

"Now, let's look at the big screen and listen to this song together."

The projector started playing the video of "speeding".

The scene in the video is a promotional video for the Changfeng SUV model Journey.

It is impossible to shoot the MV in such a short time.

Moreover, as the brand promotion song of Changfeng Motors, the protagonist is the car, so it can be directly used in the promotional video of Changfeng Zhengtu, without the need to shoot a separate mv.

Therefore, this video is re-edited using the Changfeng Journey promotional video and then synthesized into the soundtrack of "Speeding".

Changfeng Motors is still willing to spend money. At least the quality of this song is very good in terms of mixing and synthesis and mastering.

In fact.

The song "speeding" has been released online.

Many reporters have already heard this song in advance.

However, Dong Sihan wanted to play this song live, which was a reasonable procedure for the press conference, so the reporters at the scene patiently listened to the song.

Buzz! Buzz! Buzz...

At the beginning of the video, the Changfeng Zhengtu SUV appears, and then the roar of the engine is heard.

Immediately afterwards.

A rap produced with electronic music appeared: "The journey is an example of speed. The palms holding the steering wheel began to feel hot, and there was only the word "destination" in my eyes.

"My speed is already off the charts. My efforts have made you shut up and stop shouting. My speed is soaring. It's so funny that my opponents can't get enough exhaust..."

"Speeding! Speeding! The speed of the car crushes the opponent. You don't dare to yell at me because you don't know your own abilities!"

The rap mixed with electronic music makes the texture of the sound like fried French fries, with a strange sense of expansion.

…

The music has finished playing.

Dong Sihan smiled and was obviously very satisfied with the song. He gestured to l.burst next to him and introduced: "This song is written and composed by l.burst. He is a pioneer in the field of music, and we have a long history."

The car will be the pioneer of the times in the automotive field."

Immediately afterwards.

The topic was turned to l.burst, who started to talk about the process of making the song "speeding".

After the speech, it was time for reporters to ask questions.

A large number of reporters at the scene were financial news reporters.

Financial news reporters are relatively gentle, and the questions they ask are not so sharp, but rather normal questions.

For example: "Will Changfeng Motors and l.burst have more cooperation in the future?"

This is a relatively unnutritious problem.

When entertainment news reporters heard these questions, they all frowned.

In the news media, entertainment reporters are more aggressive in asking questions.

Especially after the media company Guilin News became popular, entertainment news also began to be popular.

And today, exciting news also got mixed in.

In fact, many entertainment companies now often exclude turbulent news when holding press conferences because they are worried that turbulent news will cause trouble.

Changfeng Motor obviously has no experience in this area. When holding a press conference, it invited all the reporters present and arranged their seats.

Reporters who were breaking the news were crowded in the front row.

Of course, as a reporter, you still have to let the organizer finish the main content of the press conference.

When it came to the reporter's question session, after several reporters from financial news asked questions in a nonchalant manner.

The Burst News reporter stood up, grabbed the topic, and started asking questions: "Excuse me, Mr. L. Burst, not long ago, there were rumors that the brand spokesperson Changfeng Motors initially wanted to hire was Fang Xing. It was you who took over the endorsement from Fang Xing.

It was stolen. Is this true?"

Regarding this matter, there was already a debate on the Internet before the Chinese New Year.

Therefore, the brokerage companies of Changfeng Motor and l.burst have anticipated this and have thought out the answer strategy to this question in advance.

After discussion, Dong Sihan took the microphone and answered the question: "As for the endorsement, let me answer it.
To be continued...