Chapter 514 Overseas Issuance Market, Losing Money and Making Money(2/2)
If it is a buyout plan, the English dubbing, publicity and distribution costs will all be borne by Netflix or HBO.
Ark Culture only gets the copyright fee, which is not much, but it is considered extra money.
However, if you choose the streaming media split model, you will have to bear the cost of English dubbing and overseas promotion.
This expenditure may be tens of millions. The specific amount depends on the intensity of publicity.
If it is a buyout plan, the copyright fee will only be 8 million.
If you choose the split-account model, you will have to invest tens of millions.
Will this pay for itself?
…
After Fang Xing thought about it carefully, he asked: "If we do English dubbing, can we find someone to monitor the progress?"
Pang Yishan replied: "It's not difficult to find people, as long as they are willing to pay. I can also fly over in person to keep an eye on Xuanfa."
After receiving a positive answer, Fang Xing decided: "Then choose the split account model. We will be responsible for the cost of dubbing and publicity, and hire a team to monitor the progress of the project."
The company executives present did not express any objection to this decision.
Although many senior executives feel that investing so much money in overseas issuance may not recoup the cost.
However, "Dark Glory" has signed contracts with major video websites, and commercials are also being discussed.
Moreover, the total investment in this drama is only 90 million, so recovering the cost will definitely not be a problem.
Domestic income can completely cover the cost of overseas issuance, so it is just a matter of making more or less.
After the overseas distribution was finalized, the English dubbing was also carried out non-stop.
…
After everything is ready, "Dark Glory" is scheduled to be broadcast globally on July 28th.
Ark Culture, Lijing Culture, Guangguang Entertainment and other official accounts announced at the same time, and @the entire cast and crew of the drama.
As soon as this Weibo post was posted, it immediately aroused public opinion on the Internet and attracted countless entertainment media to forward it.
Entertainment media also dug into this news:
[According to people familiar with the matter, "Dark Glory" has been confirmed to be launched on Netflix and will be distributed overseas simultaneously. ]
Originally, "Nowhere to Hide" had just been officially announced a few days ago, and because of Jia Haochen's traffic, it had been on the hot search list for several days in a row.
As soon as "Dark Glory" was officially announced, it immediately shot up the hot search list, knocking out Jia Haochen's hot search list.
Related topics immediately attracted the attention of netizens:
[It’s really been released overseas, which is a bit awesome. Wasn’t it said a few days ago that “Dark Glory” was not successful at the time of its release? Why was it suddenly released overseas? 】
[That’s awesome. Fang Xing is not enough to make trouble in domestic entertainment, but he also extends his hands overseas. What kind of trouble is this? 】
Among the many surprised comments, there are also some strange voices from traffic fans:
[You can still brag about fx, but your awesomeness has been blown abroad.]
【What the hell is fx?】
[The first letter of someone’s name.]
[Can you speak human language properly? You have to use letters, which is really annoying.]
Some traffic fans have begun to uncover the inside story of overseas distribution:
[What age are we in, and there are still film and television companies bragging about overseas distribution? It makes me laugh. 】
[Is there anyone who doesn’t know that overseas distribution is not profitable at all?]
[It’s so funny, publishing overseas is the same as publishing a book at your own expense. You just spend money to brag.]
[It’s not like there are no TV dramas in China that have been distributed overseas. They are basically watched in Southeast Asia and some Chinese regions abroad. 】
[Let me tell you some popular science. The current record for the overseas distribution price of a domestic TV series is 100,000 U.S. dollars per episode. Even if calculated based on the highest price, it is only 10 million Chinese dollars. It is roughly equivalent to two and a half episodes of "Nowhere to Hide"
Price, this can also be used to brag.]
[This is calculated based on the highest price. If calculated based on the average price, it would be terrible, 2,000 U.S. dollars per episode. Guess what the total price is? A total of 32,000 U.S. dollars, 224,000 Chinese coins. It is simply awesome.]
[A certain party released a new drama overseas and earned 220,000 Chinese coins.]
It took less than three hours after the news of the overseas release of "Dark Glory" came out.
The entire internet was flooded with this comment:
[Fang Xing’s new drama released overseas, earning 220,000 yuan]
Some of them are fans of Jia Haochen, and some people who really have fun follow them.
Among the ridicule from many netizens, there are also some more pertinent comments:
[The market for overseas distribution is like this, what’s so funny about it? Moreover, no one who commented knows the inside story. The overseas distribution of Fang Xing’s new drama is not selling copyright at all, but a streaming media account sharing model. In other words, it is not necessarily
You can make money, you may even lose money.】
[Although it may lose money, this is a big step for domestic film and television companies to take overseas. Personally, this is an admirable thing. 】
[Yes, sooner or later, someone has to take this step. On the contrary, I hope that Ark Culture can succeed, at least to change the current difficulties faced by domestic film and television companies in overseas distribution. 】
[It is indeed a good thing. Ark Culture uses its own money to find a way out for overseas distribution for the entire industry, but there are people who are badmouthing it. The domestic entertainment environment is really sad!]
[This is the progress of the entire industry, and those who criticize it are a bit short-sighted.]
…
Amid heated discussions across the Internet, the time gradually came to July 20th.
This is the launch date of "Nowhere to Hide".
Because "Nowhere to Hide" stars Deng Huiling and "The Youngest Mr. 5 Billion" Jia Haochen.
We need strength and strength, we need traffic and flow.
Therefore, this drama became popular before it was aired. Tianji Film and Television and Shengqi Entertainment also spent a lot of money on promotions to build momentum for this drama.
As early as a week ago, the banner "Nowhere to Hide" appeared on the homepages of major video websites.
Even the trailer has been viewed over 100 million times.
The popularity is so high that it can be called the most popular TV series this year.
Prime time in the evening.
"Nowhere to Hide" is broadcast on Xiangjiang Satellite TV and Kyoto Satellite TV.
The top executives of major TV stations are all paying attention to the show's launch results.
Judging from the current momentum, "Nowhere to Hide" is likely to dominate the entire summer season.
The top management of each major TV station needs to decide the broadcast plan of the summer TV series based on the show's opening ratings.
Chapter completed!