Chapter 518 The audience ratings are quite satisfactory at the start of the broadcast, can they reverse the trend?(1/2)
Before the broadcast of "Dark Glory", Donghai Satellite TV invested a large amount of promotional resources.
After all, one episode costs 5 million, and the publicity must be worthy of the price.
Otherwise, after spending so much money and not achieving the desired results, wouldn’t it be a huge loss?
Therefore, many TV viewers know that there are new dramas to be broadcast this year.
Moreover, the heroine of the new drama is Song Li.
Given Song Li's popularity, there is no TV audience who doesn't like to watch dramas who doesn't know this TV queen.
Moreover, last year's hit "The Moon" was still fresh in the minds of many viewers.
The trailer of "Dark Glory" is very exciting and is repeated several times every day during prime time on Donghai TV.
Therefore, many TV viewers who want to watch the new drama are looking forward to it.
Of course, "Nowhere to Hide" is currently on the air and has high ratings.
Many viewers have already watched it and will still choose to watch Xiangjiang TV or Kyoto TV.
…
Huang Yingwen is a student of Eastern University of Science and Technology. She usually lives on campus, but her school and home are both in Donghai, so she can go home anytime she wants. It's just a matter of taking the subway.
Tonight "Dark Glory" will be broadcast on Donghai Satellite TV. She went home specially to watch TV with her parents.
Originally, her mother turned on Xiangjiang Satellite TV, waiting to watch the latest episode of "Nowhere to Hide".
After all, I have watched more than half of it, and I just want to see if Deng Huiling can win back the custody of her son in the end.
This plot is very important to the audience who watches it.
In order to see this result, you can chase it all the way.
After dinner, Huang Yingwen picked up the remote control and turned to Donghai Satellite TV.
Mother Huang was washing dishes in the kitchen when she heard the sound of the TV changed. She turned back to the living room and asked, "Good girl, have you changed the channel? Turn it back quickly. I want to watch Deng Huiling's drama."
"Mom, let's watch a new drama." Huang Yingwen suggested.
"What new drama are you watching? I was anxious when watching Deng Huiling's one. His ex-husband picked up his son but didn't bring him back. I'm anxious. Turn back quickly." Huang's mother urged.
"Mom, am I more important, or is the TV series more important?" Huang Yingwen began to resort to tricks.
"Of course you are important, but watching dramas is also important." Huang's mother refused to give up.
"Your daughter comes home just to watch TV with you, and you can't even meet her little demands. Isn't that too much?" Huang Yingwen continued to act coquettishly.
"All the money has been spent?" Huang's mother felt that she heard something else.
"Oops! We'll talk about living expenses later. Let's watch a drama first." Huang Yingwen quickly changed the subject.
Mother Huang finished washing the dishes, stuffed them into the disinfection cabinet, and came back to grab the remote control.
"Mom! Let's watch Song Li's new drama first. Song Li plays the role. It's guaranteed to be good. Just watch one episode. After watching it, I'll show you Deng Huiling's drama. Is that okay?" Huang Yingwen raised a finger.
.
Today’s TV series can be watched on video websites.
However, Huang's mother is still used to watching dramas on the TV station. Sometimes when she has something to do and she misses an episode, she will ask her daughter to cast the screen for her.
In other words, if you look at it later, it’s not like you can’t see it.
Besides, since her daughter was so filial and came back to accompany her, she compromised: "Okay. For Song Li's sake."
After the remote control battle between mother and daughter, Huang's father watched from the side and did not wipe his mouth from beginning to end.
At home, Huang's father does not have the right to use the remote control.
At 8 p.m., "Dark Glory" starts.
The mother and daughter discussed the plot while watching.
Huang’s mother: “Which one is Song Li? Didn’t you say that Song Li played the role?”
Huang Yingwen pointed to the heroine on the TV and said: "That's the one, the one named Wen Dong'en, that's her."
Mother Huang frowned and looked closer: "Is this Song Li? Is the plastic surgery so powerful? Has the whole head been replaced?"
Huang Yingwen laughed so much that she rolled on the sofa: "Mom! That's what Song Li's character looked like when she was in middle school."
Mother Huang understood immediately after hearing this: "Let me tell you, this is not Song Li."
As I watched, the school bullying incident began.
The heroine was bullied, bullied by the bully group, and even the teacher beat her.
Huang's mother couldn't stand it anymore: "How can this TV series be filmed like this? There must be fights between students, but teachers beating students, this is too fake. If the film is not good, I won't watch it, I won't watch it anymore, and I will switch to Xiangjiang Satellite TV."
"Wait a moment!"
Huang Yingwen used her mobile phone to search for a piece of news, held it up in front of her mother and said, "Let me tell you, the bullying cases in this show are based on real cases, they are not fabricated."
Huang's mother frowned and stared at the news on her phone for a few times, a little unbelievable: "Can such a thing happen? It's impossible. A teacher who beats a student will not be expelled?"
Huang Yingwen explained: "Mom, you don't understand this. The background of this drama is not China, but South Korea. The social environment is so dark. This is nothing, there are things darker and more cruel than this."
"It's not our country, I'd say. But isn't South Korea very developed?" Huang's mother's impression of foreign countries was still that of twenty years ago.
"It is true that developed countries are relatively developed, but darkness is also really dark. There are several movies in South Korea that are much darker than this one, and I dare not watch them." Huang Yingwen said with a sigh on her face.
"I won't watch it anymore. I won't watch it anymore. Why should I watch such a sad TV series?" Huang's mother felt hurt in her heart.
"No, watch it for a while longer. I guarantee it will be absolutely beautiful later on. The heroine will take revenge." Huang Yingwen promised.
At her daughter's request, Huang's mother continued to read.
After watching two episodes, I saw the heroine begin to study hard, take the college entrance examination, and get admitted to a normal university, which created a sense of expectation.
After watching two episodes, Donghai Satellite TV's Golden Theater has finished broadcasting today.
Huang's mother was still unfinished: "Have you finished two episodes? Are there any more?"
"The TV station has finished broadcasting."
Huang Yingwen smiled and asked, "Do you still want to see it?"
"Is it useful to watch it? If not, you have to wait until tomorrow night. Hurry up and vote for Deng Huiling's movie." Huang's mother is now addicted to dramas, and she feels very uncomfortable being hung up.
Huang Yingwen smiled even happier and asked: "Are you voting for Song Li or Deng Huiling?"
"Didn't you finish reading Song Li's book?" Huang's mother frowned.
"If I can vote for Song Li's third episode, I would like to ask you if you want to watch it." Huang Yingwen asked directly without explaining.
"Then vote quickly." Huang's mother urged.
"Did you vote for Song Li? Or for Deng Huiling?" Huang Yingwen giggled and asked again.
Mother Huang thought about it seriously and decided: "I vote for Song Li. I want to see what she wants to do after college."
So, Huang Yingwen started to use the video website app to cast the screen and continued to watch the third episode of "Dark Glory".
Mother Huang couldn't stop watching it. After finishing the third episode, she checked the time and saw it was almost 10:30, but she still wanted to watch it and asked, "Is there more?"
Huang Yingwen smiled even happier and continued to screen the fourth episode.
…
It was Wei Shurong’s initiative to purchase the first broadcast rights of “Dark Glory” on satellite TV this time.
Therefore, Wei Shurong is the person in the entire Donghai TV who pays the most attention to the launch ratings.
He stayed at the station to work overtime and keep an eye on the real-time ratings.
The opening ratings of "Dark Glory" were quite satisfactory, breaking one, 1.16%.
1.16% is actually a good ratings, but compared with "Nowhere to Hide", it seems much lower.
After all, the premiere ratings of "Nowhere to Hide" were 1.92%.
There are many reasons why the gap is so large.
The first one is that the early publicity gap is relatively large.
"Nowhere to Hide" was scheduled early, and then the producer, TV stations, and video websites promoted it at the same time. It was promoted for more than half a month, and the ratings were naturally higher when it first aired.
"Dark Glory" was aired temporarily during a promotional period, so there were no surprises in its opening ratings.
Moreover, the ratings of summer TV dramas have been sucked away by "Nowhere to Hide". The ratings of Donghai TV's prime time dramas the night before fell below 1%. It is already a good result to break 1% when it starts airing today.
Although there was no surprise in the ratings at the beginning, by the second episode, the ratings rose to 1.21%.
Wei Shurong saw that the ratings were rising, and even though "Nowhere to Hide" had already dominated the summer season, the ratings were rising against the trend. This shows that "Dark Glory" does have great potential.
Next, we have to see how the ratings change in the next few days.
…
As the first episode of "Dark Glory" aired, the audience saw the cruel bullying methods, and their emotions were aroused to anger.
Then I was attracted by the plot and kept watching.
To be continued...