Chapter 529 Concert(1/2)
After the Golden Eyebrow Award is over, Fang Xing has no new work plans for the time being.
Therefore, I have free time to help Lu Xianger prepare for the Tchaikovsky International Violin Competition early next year.
Lu Xiang'er wants to use "Butterfly Lovers" to participate in the competition. This is a good opportunity for cultural export.
However, the popularity of "Butterfly Lovers" is still slightly lacking.
After all, the works of composers like Tchaikovsky have been praised for more than a century and have become world famous.
In terms of historical accumulation, "Butterfly Lovers" will appear to have insufficient historical foundation.
From a utilitarian point of view, there is actually no advantage in choosing "Butterfly Lovers" to participate in the competition. If you choose a concerto by a famous composer, you will have a higher chance of winning the award.
However, when Lu Xiang'er said that she would use "Butterfly Lovers" to compete, Fang Xing agreed.
On the road of cultural export, someone needs to take the first step.
Beyond winning awards, cultural output is the higher pursuit of artists and the higher pursuit of national culture.
actually.
The circle of playing music also has its own unique rules of the game.
"Butterfly Lovers", a violin concerto, is not famous at all, but that's not true.
After all, "Butterfly Lovers" was performed at the opening ceremony of the Olympic Games two years ago, playing the notes of China to the world.
That performance of "Butterfly Lovers" was a success, and the world also heard the sound of Chinese violin playing.
Therefore, "Butterfly Lovers" has a certain popularity, but compared with the world-famous songs that have been praised for more than a century, the historical background is definitely not as good.
The violin concerto "Butterfly Lovers" will definitely become a classic, but it will take time to settle.
Since it is not well-known enough, then increase its popularity.
therefore.
Fang Xing called in overseas marketing director Pang Yishan and his marketing team to hold a meeting to discuss the overseas tour of "Butterfly Lovers".
The symphony circle has specific rules of the game.
Playing according to the rules of the game requires a lot of investment.
Finally, Ark Culture Investment invited famous symphony orchestras from around the world to cooperate and launch a "Butterfly Lovers" concert tour.
The first stop is the Golden Hall in Vienna, Austria.
This concert hall has great influence all over the world.
This concert hall was built in 1867 and is the oldest concert hall in Vienna.
The Golden Hall in Vienna is also a representative of Italian Renaissance architecture. The overall style imitates the architectural style of a Greek temple. The outer walls are yellow and red. There are many statues of music goddesses erected on the roof, which is quaint and unique.
At the same time, the Vienna Golden Hall is also the permanent home of the Vienna Symphony Orchestra and the Vienna Philharmonic Orchestra.
The two orchestras hold fifty or sixty concerts in the Golden Hall every year.
These two bands are very well-known around the world.
The Vienna Symphony Orchestra and the Vienna Philharmonic Orchestra occasionally collaborate with famous pianists and violinists to hold concerts in the Golden Hall.
Of course, it is not that easy to cooperate with these two orchestras and hold concerts in the Golden Hall.
Because holding a concert requires money, and it's expensive.
So it requires a large investment.
Therefore, art and money are actually inseparable.
Ark Culture contacted these two orchestras to discuss holding concerts.
The Vienna Symphony Orchestra and the Vienna Philharmonic Orchestra need commercial support, so as long as they are willing to spend money, holding concerts is not a problem.
Of course, well-known orchestras must have requirements when selecting performers to collaborate with.
Although Lu Xiang'er is still young, she has already won the gold medal in the Paganini International Violin Competition, which is very valuable.
In addition, the concerto "Butterfly Lovers" was also performed at the opening ceremony of the Olympic Games.
With sufficient resume and strength, plus a little ability to count money, there will definitely be a symphony orchestra willing to cooperate.
And Fang Xing really doesn't mind using his money ability.
Once money is earned, it is spent.
For young violinists who want to quickly expand their reputation, proficiency is indeed a relatively fast shortcut.
As long as they are willing to give money, there will be many people who can sort things out.
It's December.
Lu Xiang'er's concert with the Vienna Philharmonic Orchestra will be held on December 20 at the Vienna Musikverein.
After the time is determined, publicity will follow.
The main propaganda position is in the Vienna area of Austria.
Of course, the country is also a very important propaganda position.
Ark Culture's official WeChat account released news about the "Butterfly Lovers" concert at Vienna's Golden Hall on December 20.
As soon as this news came out, it caused a lot of controversy, and it became a hot search topic.
[The violinist went abroad and collaborated with the Vienna Philharmonic Orchestra for the first time to hold the "Liang Shanbo and Zhu Yingtai" Violin Concerto Concert in the Golden Hall. 】
This news can be counted as entertainment news, but it is different from ordinary entertainment news.
After all, music music is an upper-class art and is not that popular.
However, this entertainment news has the shadow of Ark Culture and Fang Xing, so it has naturally become an entertainment hot spot.
[Is the violinist so powerful? He will have a concert in the Golden Hall.]
[Don’t you see the money-making ability behind the concert? Is this Fang Xing spending money to support his girlfriend? 】
【It really looks like this is what happened.】
[Do you just look down on Lu Xiang'er so much? Is the Paganini Gold Medal so worthless? 】
After this topic started to be discussed online, the anti-Fangxing alliance began to mobilize and post negative comments on relevant news:
[fx finally showed his ugly face and spent money to hold a concert for his girlfriend, so shameless!]
[The violinist who was created with money is amazing!]
Under these negative comments, many netizens also refuted:
[I have a question, is the Paganini Gold Medal fake? What award did your idol win? Show it and see.]
[I looked through some accounts with negative comments. It’s really interesting. Most of them are fans of traffic stars, especially a certain Mr. 5 billion. I didn’t get the award. I came up when I saw the news related to Fang Xing.
Take a bite, right?】
[It feels like a keyword has been triggered. Now, as long as there is a topic related to Fang Xing, there are these trolls. 】
[No, I'm just curious. Aren't these traffic figures like Jia Haochen and Feng Heyu the ones that capital spends money on to cut off their fans? Even if they are using their money, I admire the violinist's artistic level even more. 】
[It’s really interesting to argue. People nowadays don’t really think that art and money can be decoupled, right?]
[This topic is indeed very noisy. Which of the world-renowned symphony orchestras does not need to eat? You don’t think that symphony orchestras make money by holding concerts and selling tickets, right? 】
[Is the quality of netizens so low now? Is it true that no one can see that Ark Culture is spending money on cultural export? Can you please check it out first? The world tour of the "Butterfly Lovers" Concerto. This level
Concerts really can’t be held just by money.]
[What you said above is on point. However, do you expect fans of popular celebrities to understand this? In short, I hope Lu Xiang'er's "Butterfly Lovers" tour can be successful. Anyway, I have already booked a ticket for the Golden Hall on the 20th to witness "Butterfly Lovers".
"Butterfly Lovers" goes abroad, this alone is worth the price of admission.]
Discussions on the Internet began to debate the topic of "money ability" and gradually branched into many discussion directions.
One of them is [Can anyone tell me how to buy tickets for the Vienna Golden Hall?]
It is indeed not that easy for domestic audiences to buy tickets for foreign concerts.
Of course, if you are willing to pay a premium, there will definitely be scalpers who can help you purchase it properly.
The Overseas Marketing Department of Ark Culture acted very quickly. The topic of "buying tickets" began to appear on the Internet. The Overseas Marketing Department immediately released a second update, releasing the formal ticket purchasing channels for the Vienna Golden Hall concert.
As a result, some netizens began to buy tickets for the concert and then posted them online:
[See you in Vienna on the 20th. Let’s take a trip around Austria. 】
【Can you please stop posting, I have already shed tears of envy.】
【How many people are going to attend the concert on the 20th? Do you want to form a group and organize activities then?】
Normally, few domestic audiences would go all the way to attend a concert in Vienna, but this time it was a "Butterfly Lovers" concert.
Moreover, because of the promotion of Ark Culture, it attracted many domestic audiences who wanted to attend this concert.
After the topic started, someone actually formed a group and started organizing a trip to Vienna on the 20th.
…
To be continued...