Chapter 555 A cooperation, one stone stirs up a thousand waves(1/2)
Fang Xing liked the gambling agreement the most.
For others, the difference between a 50-50 win and a 50-50 bet, and the other party wakes up and says it is only stable and more stable.
Moreover, the gambling agreement can also sign a staged gambling agreement. For example, if the first stage data is reached, the terms of the first stage will take effect.
There can be a second stage and a third stage in the future.
Of course, the further you go, the more difficult it becomes to achieve.
The first-stage gambling requirements set by Gong Jianbin are actually not very high. As long as the drama is produced and the broadcast volume reaches the passing line, it can be met.
Of course, the requirements are easy to achieve, which means the benefits are not high.
If only the first stage broadcast results are achieved, Ark Culture can still invest in Wandou Video, but it can only acquire 10% of the shares, and it needs to use Ark Culture’s shares in exchange.
Based on the current valuation of Ark Culture, it is also around 10 billion, which is basically a 1:1 share exchange.
A 10% stake in Wandou Video can only be used as the fourth shareholder.
If it can only reach this level, Fang Xing actually has little interest.
However, there are two stages of betting ratio later.
The second stage is for Ark Culture to acquire 20% of the shares of Wandou Video, but it will also have to exchange shares of Ark Culture on a 1:1 basis.
In fact, this condition can barely be agreed to.
With the current development momentum of video websites, the valuation of video websites will continue to rise in the next few years, and can easily double, triple, or even triple or quadruple.
Of course, the best strategy for investment and mergers and acquisitions is to obtain maximum benefits at the minimum cost.
Therefore, the third stage clause of this gambling agreement is that Ark Culture acquires 20% of Wandou Video, of which 10% is acquired with funds, the amount is approximately 1.2 billion, and the other 10% is a share exchange.
However, the playback volume requirements for the third stage are a bit outrageous. Other film and television companies would not consider the playback volume requirements for the third stage at all. The playback volume for the second stage is already a big challenge.
The overall framework of this gambling agreement can be signed, but what needs to be discussed is the details.
Of course, this merger and acquisition case cannot be settled in one meeting. It also needs to be discussed whether the merger and acquisition is beneficial to the company's development, and then the merger and acquisition at what price is calculated to be the most appropriate.
…
The reason why Fang Xing is willing to discuss mergers and acquisitions with Wandou Video is mainly because of the development of Ark Culture and the continued output of film and television works, which indeed requires a stable broadcast platform.
The current largest shareholder of Wandou Video is Gong Jianbin, and the second largest shareholder is Zhishu Group.
Therefore, in the investment industry, Wandou Video is by default a smart number company.
However, since Gong Jianbin is the largest shareholder, chairman and CEO of Wandou Video, Wandou Video has strong autonomy.
Wandou Video can obtain traffic from the smart number platform.
Traffic diversion is a baseline for current video websites. Only by maintaining traffic import can the number of users be maintained.
The same goes for Penguin Video, which needs to rely on other platforms of the Penguin Group to import traffic.
In today's Internet environment, it is difficult for a website without traffic portals to develop.
If Ark Culture acquires 20% of the shares of Wandou Video, it will become the second largest shareholder of Wandou Video, surpassing Zhisu Group in terms of shares.
This merger and acquisition case is a multi-party game.
Moreover, from the current point of view, it is a win-win situation, it depends on who wins more.
According to the three-stage play volume requirements of this gambling agreement, if the second stage play volume requirements are met, the interests of both parties will be relatively balanced. If the third stage play volume requirements are met, Ark Culture will win more.
After the initial exchange of views, the first merger negotiation ended.
…
After returning to the company, Fang Xing held a high-level meeting to discuss the feasibility of the merger.
He Hongtian, director of the investment department, first expressed his opinion: "I think this merger is feasible. Video websites have developed rapidly in the past two years, and watching TV programs on video websites will be a general trend in the future.
“From the perspective of company resources, Wandou Video is developing very well and has a high-quality content producer, Wandou Video.
"There is also a good traffic entrance, Zhishu Group.
“Therefore, judging from various data of Wandou Video, it is a high-quality investment project.
“In the investment industry, there is another strategy, which is to invest in people.
"I have known Gong Jianbin for a long time. He is capable, courageous and has a very accurate vision.
“With Wandou Video in his hands, the development prospects will not be bad.
"So, I think this merger is feasible, and what needs to be discussed is the specific merger plan."
Ben Jieren is the CEO of Nebula Special Effects. He joined the company in June last year and single-handedly set up the company framework of Nebula Special Effects.
The CEO of Nebula Special Effects was introduced by a headhunting company. Fang Xing met with him and both parties reached the same goal of becoming the strongest special effects company in China.
With this vision in mind, Ben Jieren joined Nebula Special Effects as CEO with a salary that was not too high.
Of course, he has the option of the Nebula special effects. If the Nebula special effects can be developed, he will get a lot.
One of the reasons why Fang Xing wanted to invest in Wandou Video was for the Nebula special effects.
If Nebula special effects wants to develop, it not only needs to spend money, but also needs projects to feed it.
As a newly established special effects company for one year, no film and television company would hand over important special effects projects to Nebula.
Therefore, Fang Xing needs to invest in Wandou Video, and then feed Nebula Special Effects with items from Wandou's self-produced drama to raise it.
The high-level meeting discussed a general direction and basically determined the plan to invest in Wandou Video. The specific agreement value will be calculated by the investment department, film and television production department, and marketing department together.
…
Regarding the merger and acquisition between Ark Culture and Wandou Video, it was difficult to hide it. After two days, everyone who needed to know knew it.
The most vigilant one is Penguin Video.
Currently, Penguin Video ranks first among the three major video websites, relying on the support of its parent company. However, self-made content has not been developed, resulting in great pressure.
Other than that, there is not much difference in strength between Xiangtao Video and Wandou Video.
Therefore, the competition among the three major video websites is very fierce. As long as one of them stays still, it will be surpassed by the other two.
There is even a Xiangguo Video that is eyeing it behind. As long as the top three video websites make a few more stupid moves, they may be surpassed by Xiangguo Video at any time.
Therefore, when Ark Culture and Wandou Video discussed investing in shares, Li Xueying was the first to feel the danger.
Li Xueying immediately invited Fang Xing to drink tea, wanting to hear what he said:
"Mr. Fang, are you really planning to invest in Wandou Video?"
"Mr. Li received the news so soon?"
"The hottest film and television company in the industry is talking about mergers and acquisitions with Wandou Video, one of the three major video websites. A merger and acquisition of this level would make the industry tremble." Li Xueying first joked.
"I met and talked with Gong Jianbin at least once. I'm not sure whether it will work out or not." Fang Xing answered casually, his expression seemed very relaxed.
Li Xueying continued to test: "Is this the strategic level cooperation that Mr. Fang said?"
At the beginning, when she wanted to broadcast "Dark Glory" exclusively, Fang Xing was talking about strategic cooperation with the company, which in fact probably meant holding shares.
Based on the subsequent results of "Dark Glory", strategic cooperation is completely worthwhile.
Based on the fact that Li Xueying has been in the online video industry for so many years, she can be sure that if Penguin Video broadcast "Dark Glory" exclusively, it could at least widen the gap between the two positions with Wandou Video and Xiangtao Video, and even completely open up overseas markets.
However, there is no if in this world.
Before "Dark Glory" aired, Li Xueying and Penguin's viewing group only dared to say that the show would be popular, but they didn't know that it would be so popular that the entire network would kill it.
What's more, Li Xueying doesn't have the final say on Penguin Video, or even the president of Penguin Video. It all depends on the face of Penguin Group.
"Actually, some things were doomed from the beginning. Wandou Video was able to negotiate a shareholding because Gong Jianbin could make the decision and had the courage. No one at Penguin Video could make the decision, so it was impossible to negotiate." Fang Xing spread his hands.
Li Xueying also had to admit this.
She has worked at Penguin Video for so many years and is very familiar with Penguin Group’s investment strategies.
When Penguin Group takes a fancy to a company, it will try its best to acquire shares in the company, but it will rarely sell shares in its subsidiaries.
In fact.
Xu Guangyi, CEO of Penguin Investment, expressed to Fang Xing more than once that he wanted to invest in Ark Culture.
However, Ark Culture has developed very well and has not encountered any bottlenecks. It has become a top company in the entertainment industry and only has the opportunity to invest in other giants.
After meeting Li Xueying, I received another invitation from Xu Guangyi the next day.
Xu Guangyi is the CEO of Penguin Investment, and Xu Guangyi’s team is responsible for all Penguin Group’s investment plans.
After all, we are old acquaintances, so the invitation is still necessary to meet.
When Fang Xing met Xu Guangyi, Li Xueying was accompanying him, and the new CEO of Penguin Video, Qiao Zhongmin, was also there.
After all, if the merger between Ark Culture and Wandou Video is concluded this time, Penguin Video will definitely be hit the hardest.
Not only future film and television dramas, but also the copyrights of previous film and television dramas may also change.
For example, "Wulin Gaiden" has been broadcast on Penguin Video for three and a half years, and has also dominated the Penguin Video comedy category list for three and a half years.
The copyright for this drama was signed for five years, which means that the copyright for this drama will have to be re-signed in one and a half years.
To be continued...