Chapter 597 "Love Between Mountains and Seas" is finalized on the broadcasting platform, and will be broadcast on five satellite TV stations(1/2)
After a meeting and discussion, Xiangjiang Satellite TV's evaluation of "Mountains and Seas" and "Spring River Plumbing" was more inclined to "Spring River Plumbing".
Mainly the film viewing group of Xiangjiang Satellite TV, the opinions are relatively unified, and they believe that "Spring River Water Warmth" is more suitable for the audience of Xiangjiang Satellite TV.
However, if we only talk about the two dramas themselves, the film viewing group generally felt that after watching "Mountains and Seas", they were even more impressive.
Because the emotions expressed in this drama are more restrained than "Spring River Plumbing" and also deeper than "Spring River Plumbing".
However, the main purpose of viewers watching TV is to entertain and kill time.
Especially the audience of Xiangjiang Satellite TV is mainly the audience of idol dramas.
Comparatively speaking, the makeup in "Spring River Water Warm" is more beautiful, while the makeup in "Mountains and Seas" looks like the face is covered with wind and sand.
Therefore, Jiang Minghe also agreed with the decision of other leaders in the station and strived to purchase the first broadcast rights of "Spring River Plumbing".
Of course, striving for "Spring River Water Warmth" does not mean giving up "Mountains and Seas".
Although the two dramas have the same theme, if they can be won at a smaller cost, it would be a better choice to air the two dramas back to back.
Even if they fail to grab "Love of Mountains and Seas" in the end, Xiangjiang Satellite TV will still compete. This can raise the price of "Love of Mountains and Seas" and consume the budgets of other TV stations. Then they can more easily win "Spring River Plumbing".
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Similar discussions are taking place within major TV stations and video platforms.
After all, the price of these two dramas will not be less than 100 million, and "Spring River Plumbing" may even exceed 200 million.
For such an important decision, the senior management will definitely hold a meeting to discuss it.
Movie viewing groups on various major TV stations and video platforms gave similar reviews to the two dramas.
Most people think that "Mountains and Seas" has more profound emotions, but the plot is very painful.
"Spring River Plumbing" is closer to modern people's thinking, the makeup is more modern, the pictures are beautiful, and the scenery is good.
Taken together, the ratings of the two dramas are not much different.
The acting skills are basically online, the only difference is between good and better.
Therefore, major TV stations and video platforms are discussing which drama to compete for.
All TV stations and video platforms are definitely talking about the two dramas together. If they can win them together, everyone will be happy.
If not, the order will be determined.
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Donghai Satellite TV also held a meeting to discuss this issue.
And the leaders of Donghai Taiwan are more inclined to "Spring River Water Warmth".
Looking at the quality of the series alone, there is not much difference between the two dramas, just different styles.
However, there is one piece of data that is crucial.
That is, "Spring River Water Warm" has 40 episodes, while "Mountains and Seas" only has 23 episodes.
This means that "The Love of Mountains and Seas" will be basically finished in two weeks, while "Spring River Water Warmth" can be broadcast for almost a month.
TV stations broadcast TV series during prime time every night except weekends.
If the prices of the two dramas are not much different, then it is definitely more cost-effective to buy "Spring River Plumbing".
Therefore, some leaders on Donghai Satellite TV also proposed "Spring River Plumbing".
However, unlike Jiang Minghe, Wei Shurong was determined to buy "Mountains and Seas".
Not only because Ark Culture is a company of Donghai, but also because Donghai TV is not like Xiangjiang TV, which mainly targets the idol drama market.
The audience of Donghai TV is more receptive to more profound TV series.
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Of course, various TV stations and video platforms will hold meetings to discuss it, but it is not their decision to decide whether they can buy the right to premiere the TV series.
There are too many competing TV stations, and there will definitely be situations where some TV stations can’t get one of the two dramas.
On the video website side, Wandou Video is basically certain to broadcast "Mountains and Seas". As for whether it will be a solo broadcast or a simulcast, it depends on whether other video websites are willing to spend money.
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During this period, all the top ten satellite TV stations in the country sent people to the Ark Culture headquarters to contact them.
Fang Xing met with many provincial TV leaders and discussed the premiere intention of "Mountains and Seas", but it has not been finalized yet.
Among the many TV stations that came to contact me, there was one TV station that was special.
That is Ning Province Satellite TV.
If ranked according to the provincial satellite TV rankings, Ning Province Satellite TV is not ranked among the top ten in the country.
This results in Ning Province Satellite TV having no advantage when competing for popular TV series. It cannot afford to pay too high a price, and its audience base is relatively small.
Satellite TV stations that are relatively low-ranking like this usually focus on following popular TV series or premiering non-popular dramas, and rarely compete for popular TV series.
However, this time, Ning Province Satellite TV sent its deputy director to Ningyun, hoping to premiere "Mountains and Seas".
Let's talk about it, but Ning Province Satellite TV's price is not high.
If it were other TV stations, they would probably reject it directly after hearing the price. After all, this price would not even recoup the investment.
However, Ning Province Satellite TV is a bit special.
Because "The Love of Mountains and Seas" was filmed in Ning Province, the poverty alleviation story it tells is also about the Xihaigu area of Ning Province.
Therefore, Ning Province Satellite TV should broadcast both emotion and reason.
If it cannot be broadcast for the first time, Ning Province Satellite TV will definitely follow suit.
However, when Fang Xing was filming in Ning Province, he received a lot of help from local departments, and the drama was about poverty alleviation work in Ning Province. Among the TV stations that premiered it, there should be one from Ning Province TV.
Therefore, Fang Xing communicated this matter with his superior department, who took the lead in the discussion.
The audience base of Ning Provincial Satellite TV is relatively small compared to the top provincial satellite TV.
If it is broadcast by multiple satellite TV stations, it is not too difficult to add one satellite TV station in Ning Province.
Of course, because the audience base is smaller than other satellite TV, the price needs to be negotiated.
If it is a top five provincial satellite TV network such as Donghai Satellite TV and Xiangjiang Satellite TV, the first broadcast price is usually half and half, but Ningxia Satellite TV cannot give such a high price, otherwise it will cost a lot of money to broadcast this drama.
At this time, it will be much smoother if the superior department takes the lead in negotiation.
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Since the higher-level department took the lead in the negotiation regarding the airing of "Mountains and Seas" this time, the negotiation went relatively smoothly.
Guo Chunlei, the leader of the State Administration of Radio and Television, held a meeting with the heads of several satellite TV stations and basically decided on it.
In the end, "Mountains and Seas" premiered on many provincial satellite TV stations with a price of 5 million per episode.
Moreover, there are a lot of satellite TVs for the premiere this time. In addition to Ning Province TV, there are also Donghai TV, Jiangnan TV, Kyoto TV and Fuzhou TV.
The situation of Fu Province Satellite TV is similar to that of Ning Province Satellite TV.
Fuzhou Satellite TV is also not ranked among the top ten domestic provincial satellite TVs.
However, the story of "Mountains and Seas" takes place in Ning Province, and the poverty alleviation work in Xihaigu area of Ning Province was arranged for Fuzhou Province to provide one-to-one assistance.
Fu Province sent cadres to the Xihaigu area of Ning Province to help Minning Village carry out poverty alleviation work, promote the export of labor services and develop the economy of Ning Province.
Therefore, this drama tells the story of Ning Province, and it also tells the story of Fu Province.
Since the higher-level departments have taken the lead in negotiating to allow Ning Province Satellite TV to premiere "Mountains and Seas", naturally we cannot favor one over the other, and Fu Province Satellite TV will naturally be among the premiere broadcasters.
Therefore, this time "Love of Mountains and Seas" will premiere on five satellite TVs: Donghai TV, Jiangnan TV, Kyoto TV, Fujian TV and Ning TV.
This meeting led by Guo Chunlei was also attended by Jiang Minghe, deputy director of Xiangjiang Satellite TV.
However, in the end, because there were too many simulcast TV stations, and five satellite TV stations broadcast the show at the same time, the ratings each satellite TV received would be much less.
Therefore, Xiangjiang Satellite TV finally decided to abandon "Mountains and Seas" and strive for "Spring River Plumbing".
After all, Xiangjiang Satellite TV held an internal meeting to discuss, and it was originally more inclined to "Spring River Plumbing". Now that five satellite TV stations are broadcasting "Mountains and Seas", Xiangjiang Satellite TV naturally does not want to join in the fun.
In the end, "Mountains and Seas" sold the premiere rights for a single episode of 5 million and a total of 23 episodes for a total of 115 million.
Although this price is not sky-high, it is already close to the price ceiling of a single episode of a TV series.
Just by relying on the first broadcast rights, Ark Culture has recovered most of its investment.
Moreover, this price is actually the result of negotiations led by the State Administration of Radio and Television.
After all, the superior department took the lead in the negotiation, and this drama is a poverty alleviation theme advocated by the state. It is not easy for the lion to open its mouth and ask for a high price.
Moreover, if the price is too high, Ning Province Satellite TV will not be able to make a profit from broadcasting this drama.
Therefore, the final price was set at 5 million per episode.
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the other side.
After "The Love of Mountains and Seas" was finalized on the satellite TV station, "Spring River Plumbing" became the target of competition for other provincial satellite TV stations.
To be continued...