After the ratings of "Mountains and Seas" exceeded 2, another wave of variety shows recorded by the crew was broadcast.

The popularity of the show soared again, with the ratings rising to 2.21%, and it began to outperform.

After the ratings of "Spring River Warm" exceeded 2, it seemed that the momentum had been used up.

Relying on Liu Shiying's strong control over the drama, he stabilized the ratings and floated around 2%, but there was no room for improvement.

Moreover, although the score of "Spring River Water Warm" is 7.3 points, it is actually not low, but this score is not enough to form an explosive reputation.

If there is no comparison, if you see a rating of 7.3, the audience will think that this score is OK and worth a look.

However, when comparison occurs, the situation is different.

The average score of 9.2 in "Mountains and Seas" is much higher than the 7.3 in "Spring River Warm Water".

Moreover, the higher the fraction, the higher the gold content represented by it increases in geometric multiples.

The difference between 9 points and 8 points is much bigger than the difference between 8 points and 7 points.

The 9.2 score of "Mountains and Seas" is nearly 2 points higher than "Spring River Warm Water" 7.3 points, which is of great significance.

When the audience compared the two dramas, it was obvious that the reputation of "The Love of Mountains and Seas" was far higher than that of "The Warmth of Spring River".

Therefore, when the audience wants to choose one of the two dramas to watch, most of the audience tend to promote "The Love of Mountains and Seas".

This also made the ratings of "Mountains and Seas" rise all the way.

Half a month after "The Love of Mountains and Seas" was broadcast, the finale finally came, and the ratings increased again, reaching 2.32%.

Since "The Love of Mountains and Seas" has only 23 episodes, it was broadcast before "The Warmth of Spring River".

After "The Love of Mountains and Seas" was broadcast, "The Water of Spring" regained its position as the champion of single-day ratings.

However, the ratings of "Spring River Warm Water" did not exceed the highest ratings set by "Sea Love" until the finale.

The two dramas dominated the ratings of summer TV series.

If you only watch "The Water of Spring" in the Water of the River, you are actually the quasi-player king.

It's a pity that its opponent is too strong.

Moreover, after the finale of "The Love of Mountains and Seas", a round of discussions started on the Internet, which made "The Warm Spring River" still live in the shadow of "The Love of Mountains and Seas".

What is even more surprising is that after the finale of "The Love of Mountains and Seas", some fans stopped getting low scores.

This has improved the rating of "Mountain and Sea Love" on Douya.com by another 9.3 points.

Because "The Love of Mountains and Seas" has become a 9-point drama, it has a very high reputation.

Not only has the viewership ratings soared to the end, but the number of online views has also remained high.

Even after the finale, the number of views in a single day continued to exceed 100 million for a period of time.

This time, Pea Video exclusively broadcasts "Flowers of Mountains and Seas" and signed a guaranteed contract with revenue of 500 million yuan, so it is very willing to spend money in terms of publicity.

During the popularity of "Mountains and Seas", there were advertisements for "Mountains and Seas" on major online platforms.

The publicity expenses alone cost more than one million yuan.

Of course, this promotional fee of more than one million cannot be completely counted as "The Love of Mountains and Seas".

Because the advertisement for Pead Video is launched, after clicking on it, a video of "Mountains and Seas" will be played, and then a prompt is to download the Pead Video APP.

Therefore, essentially, this advertisement is actually an advertisement of the Pea Video APP.

It's just to use "Mountains and Seas" as the exclusive store for promotion.

Of course, after viewers see the advertisement, they download the Pea Video APP mainly to watch "The Love of Mountains and Seas".

Therefore, this part of the traffic was indeed drawn to "Mountains and Seas", which caused the viewing volume of "Mountains and Seas" to soar for a long time after the finale.

Even the number of views broadcasts on multiple platforms of "Spring River Water Warm" cannot suppress the number of views broadcasts on single platform of "Mountains and Seas".

...

Seeing the playback data of "Mountains and Seas", Gong Jianbin only had one feeling, and it was a pity.

Unfortunately, this drama has too few episodes. If there are ten more episodes, Pea Video can dominate the other two video websites this summer.

Even though "The Love of Mountains and Seas" only has 23 episodes, it has brought a large number of VIP users to Pea Video.

Many viewers of Penguin Video, Taro Video, and Xiangguo Video have to activate the VIP of Pea Video in order to watch "Mountains and Seas" and do not want to watch advertisements on TV.

There is a fierce competition among video websites for VIP users.

Pea videos include not only "Mountains and Seas", but also the Mist Theater.

Originally, some viewers had to give up temporarily because they didn’t have the VIP of Pea Video, even if they wanted to watch the Mist Theater.

Now, in order to watch "The Love of Mountains and Seas", the VIP of Pea Video has been opened, and the three dramas of the Mist Theater are also available. The experience is really great.

This kind of drama attracts audiences at the same time, which will create user stickiness.

As long as Pea Video can continue to maintain the output of high-quality content, these VIP users can be retained.

During the broadcast of "Mountain and Sea Love", Pea Video's VIP users increased by 6 million.

Don’t look at the number 6 million, it doesn’t seem to be very big.

However, this is the 6 million increase in competition in the stock era.

This means that Pea Video has attracted 6 million VIP users from other websites.

This has increased the total number of VIP users of Pea Video by 5%, which is enough to shake the top position of Penguin Video’s three major video websites.

Gong Jianbin went against the opposition and convinced the shareholders to sign a guaranteed contract of 500 million yuan, which was successful again.

It proves once again that he is above the industry's vision.

Strictly speaking,

Gong Jianbin signed a guaranteed contract of 500 million yuan in order to broadcast "Mountain and Sea Love", which made Pea Video not make much money in the drama "Mountain and Sea Love".

The guarantee of 500 million yuan is calculated and is based on the upper limit of Ark Culture TV series.

Under the premise that "Mountains and Seas" became popular, Ark Culture's profit on the Internet was about 350 million yuan, which was about 500 million yuan in total revenue.

This chapter is not finished yet, please click on the next page to continue reading the exciting content later! Gong Jianbin started this contract just to make no money or even lose a little, and he wanted to broadcast "Shan Hai Love" exclusively to compete for VIP users.

Obviously, Gong Jianbin's strategy is right.

"Mountains and Seas" attracted 6 million VIP users, far exceeding expectations.

Moreover, Pea Video did not lose money on "Mountains and Seas" and made a small profit.

Not only that, with the current 9.3 rating of "Mountains and Seas", it will inevitably form a long-tail effect.

In other words, "Mountains and Seas" will continue to make profits in the next three months.

With the summer battle, Pea Video's market valuation has increased again, reaching 16 billion.

...

After "Spring River Water Warm" was also aired, the ratings of the two dramas finally settled.

"The Love of Mountains and Seas" became the highest-rated drama this summer.

As the two dramas were finished, the navy left.

The traffic fans who were originally clamoring were also slapped in the face.

When the ratings of "Spring River Warm" were leading, Zhu Yiting's fans were flooding the entire network and all kinds of face-riding output were output.

When the two dramas were finished, "The Love of Mountains and Seas" counterattacked and became the summer ratings champion.

Many of the fans who started to clamor for the most before @的人人人人人人人人人人人人人人人人人人人人：：

【@Favorite Yiting, what do you say now?】

[When "Spring River Water Warm" leads the ratings, some fans have to jump as much as they want, and now they are all pretending to be dead.]

[I have to say that Fang Xing does have a way of treating NC fans, and he can treat these NC fans well every time. No matter how arrogant he was at the beginning, he would have to kneel down and be slapped in the face.]

[This summer season is really exciting both inside and outside the play.]

[I like this kind of relay show the most. A group of fans were arrogant for half a month, and finally silent in the end.]

Although most fans pretend to be dead, a small number of fans are still dissatisfied and argue with netizens online:

[Is the ratings of "Spring River Warm" very low? Moreover, the ratings are not as good as "Mountains and Seas", which is not a problem with Yixing. It is because Liu Shiying's performance in the second half is getting worse and worse. Yixing can't hold on to her, and the ratings stagnate.]

[That is, Liu Shiying is not worthy of the best at the top of the audience, and she still has to support her.]

[It's time to tear up the show, Liu Shiying needs to do it. Now the ratings cannot beat others. Who is the blame? Isn't it clear enough?]

Seeing the arguments of these fans, the fun people are even more happy:

[Sure enough, fans started attacking other actors in the same drama again.]

【No, can even say that Zhu Yiting supports ratings?】

[No one really doesn't know that Liu Shiying is here to bring Zhu Yiting, right?]

[Liu Shiying is also the best actress of the Gladiolus Awards. Can this be a traffic-produced fresh meat bet?]
To be continued...