Chapter 626 A big gamble, using a small amount to make a big gain, success or failure?(1/2)
If it is a special effects blockbuster with an investment of 400 to 500 million yuan, it is not surprising that more than 30% of the film schedule will be taken at the beginning of filming.
However, "Crazy Stone" only invested 80 million.
Judging from the starring cast, the salary will not exceed 25 million, and most of the investment will be spent wisely.
In fact, film and television investment is not simply about spending money to make movies.
This is an investment project with many opportunities.
Even if Fang Xing could shoot "Crazy Stone" with 30 million, it would be impossible for him to invest only 30 million.
Because it’s hard to divide the cake.
When a company develops to a certain height, resource exchange is inevitable.
Therefore, "Crazy Stone" was led by Ark Culture, with participation from Penguin Pictures, Maoyan Films and other film and television investment companies.
When he first started filming TV series, Fang Xing often directed and acted for zero pay because he had no money.
It's different now.
If Fang Xing doesn't take the money, it will be difficult to settle the accounts.
Therefore, Fang Xing served as the director and producer of "Crazy Stone" and directly received 15 million plus 7% of the director's share.
This is the top standard for great directors.
Even though Fang Xing has yet to prove his ability in the film industry, from the beginning of this project, the director's share of the profit has been based on top standards.
This money seems to be poured from the left hand to the right hand, but it must be poured into this hand.
As for whether the investors agree, there is no need to consider it.
If Penguin Pictures and Maoyan Pictures don't agree with Fang Xing being treated like a top director, it's very simple, just don't invest in them.
This is how the account was calculated, so the 80 million investment in "Crazy Stone" is actually very conservative.
The reason why Fang Xing is so confident is because he has confidence in "Crazy Stone".
Other film and television companies usually wouldn't do this.
Generally, film and television companies try their best to increase investment and make projects bigger.
Fang Xing is different. From the moment the project is established, the investment amount is determined to be this much. If you want to invest, you can invest. If you don’t want to invest, you don’t have to force it. You don’t even want to invest a little more.
…
Now, Fang Xing has offered Penguin Pictures a guaranteed box office contract of 2 billion, which is a bit astonishing for a movie with an investment of 80 million.
Generally speaking, if a movie with an investment of 80 million yuan, excluding publicity and distribution costs, can basically recover its investment if the total box office reaches 320 million yuan.
Therefore, for the film industry, it is simply a fantasy for a movie with an investment of 80 million to have a guaranteed box office of 2 billion.
Moreover, 2 billion is not Fang Xing's upper limit. If Zhang Changfeng can get a higher film schedule, he would dare to call a bigger number.
This kind of confidence made Zhang Changfeng amazed, but also puzzled.
Although the guaranteed box office can greatly increase the profits of Penguin Pictures, if this project fails, it will still have an impact on his leadership in the company.
Therefore, Zhang Changfeng asked again: "Brother Fang, are you sure you are not joking?"
Fang Xing nodded and replied: "I'm sure, I'll just say it. I'm only looking at the film schedule and signing the contract now. If Mr. Zhang is not optimistic about my movie, it doesn't matter. I'll go talk to Sheng Rong. The 2 billion box office guarantee should make it possible."
Shengrong gave me all the film arrangements."
Shengrong Film Distribution Company is one of the three major film distribution companies in China, and its film scheduling resources can reach more than 20%.
When there is competition, there is pressure.
Zhang Changfeng finally understood what Fang Xing meant. This was when he started to show off his sword on the film arrangement, offering a sky-high price of 2 billion in guarantee, just to arrange the film.
As a competitor, Zhang Changfeng knew Sheng Rong very well. If Fang Xing really offered a guarantee of 2 billion, Sheng Rong would definitely agree.
Zhang Changfeng is now even more embarrassed. Should he want "Married Halfway" or "Crazy Stone"?
Penguin Pictures only has so many film arrangement resources, and given "Crazy Stone", Fanfan Entertainment's "Married Halfway" will definitely find other distribution companies to cooperate with.
Of course, there is another way, which is to have one of the movies rescheduled.
However, both movies have already begun pre-heating, and their attitudes are very firm, that is, they must be included in the summer season, and they must be among the first batch of summer films.
Zhang Changfeng is indeed a little embarrassed, but not that embarrassed.
Because the box office is guaranteed at RMB 2 billion, Penguin Pictures' summer performance is guaranteed to be good.
If "Crazy Stone" fails at the box office in the end, Zhang Changfeng's loss will be that the project failed, which is a little embarrassing.
Therefore, he breathed a sigh of relief and said: "If Mr. Fang is really sure that he wants to sign a 2 billion box office guarantee, then I will risk my life to accompany you. But I can't give you 25% for the film arrangement. I will give you 24% at most."
He wants to save a little bit of his film schedule and try out a few low-budget movies.
24% is enough, and Fang Xing is already very satisfied with the result.
In fact, there is another reason why Penguin Pictures wants to eat up all the film scheduling resources.
That is to let Penguin Pictures focus on promoting a movie.
If Penguin Pictures released "Crazy Stone" and "Married Halfway" at the same time during the summer, they would only have so many people and would definitely lose sight of one to promote the two movies.
Therefore, Fang Xingxing's plan was very simple, just to squeeze out Fanfan Entertainment's "Married Halfway" and let Penguin Pictures promote "Crazy Stone" obediently.
Zhang Changfeng gave a thumbs up and praised: "Brother Fang is not only good at making movies, but he is also good at business negotiations."
This was a sincere compliment, but if it were Zhang Changfeng, he wouldn't dare to make such a big bet.
Just this one movie was a success and soared to the sky.
Once it fails, the company's capital chain will be instantly broken, and unless it raises financing, it is likely to go bankrupt.
This is a big gamble.
Use 80 million to win 2 billion.
It is both thrilling and exciting to use small things to make big things happen.
Fang Xing was very efficient. After negotiating with Zhang Changfeng, he directly drafted and signed the contract.
The guaranteed minimum box office of 2 billion and 24% of the opening schedule are all written in the contract.
Signing this contract means that Penguin Pictures has given up on Fanfan Entertainment's "Married Halfway".
Fanfan Entertainment quickly received the news and immediately went to discuss distribution with Shengrong Pictures.
…
This move in the film industry immediately caused quite a shock in the industry.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! In a WeChat group called "Filmmakers Chat Group".
There are many people in the industry in this group, who often chat and exchange news.
There is some information that is secret to the outside world, but to those in the industry, everyone knows it.
Chen Lidong is the production assistant of "Married Halfway". When he heard the news, he immediately asked in the group:
"Penguin Pictures has given all its film arrangements to Ark Culture? Is the news accurate?"
"Exactly, it's all given. Penguin Pictures only has one movie in its summer schedule."
"Is Mr. Zhang so optimistic about "Crazy Stone"? The summer movie schedule is all for one A-level movie?"
"Let me tell you. Fang Xing offered a sky-high box office guarantee, and that's why Zhang Changfeng agreed."
"How much is the guaranteed bottom line for sky-high box office prices?"
"Is there one billion?"
"Be bold and guess again."
"Fang Xing's investment in the movie was only 80 million, right? Isn't a one billion box office guarantee enough?"
"Guess."
"1.5 billion?"
"Be bolder."
"Want to add more? Is it 2 billion?"
"Yes, Fang Xing directly issued a 2 billion box office guarantee. Penguin Pictures will definitely be willing to sign this kind of contract."
"Producer Chen, do you need to find another distribution company for your movie?"
Chen Lidong saw the discussion in the group and added: "We are already talking to Sheng Rong."
"Is Fang Xing crazy? With an investment of 80 million, you dare to open a guaranteed box office of 2 billion. If you lose, you will have to sell yourself to pay back the money, right?"
"It's not possible to sell his body, but he probably has to sell his company's shares. However, with his ability, he can probably repay the money by going back to filming two TV series."
"Other than Fang Xing, there should be no one else in the country who dares to play such a big game."
"There are still some. Who just signed a gambling contract two years ago, and now he is crazy about filming movies to pay back the money."
"Has anyone seen the finished film of "Crazy Stone"? Tell me, what's the quality like?"
To be continued...