The summer movie box office is not like the Spring Festival and National Day movies, which will explode violently in the first three days.

The Spring Festival schedule and the National Day schedule are both due to the long holidays. Audiences, whether they are going to school or working, have time to watch movies during these two holidays.

Therefore, during the Spring Festival and National Day periods, the box office will be very fierce in the first three days of the period, and a single movie can generate a box office of 200 to 300 million yuan.

The summer season is different because there is no fixed holiday for office workers during the summer season.

During the entire summer, for two months, as long as the movie is not released, you can go see it.

Therefore, the summer box office will not be concentrated in two or three days.

Of course, when a popular movie is released, the box office will still explode.

If multiple popular movies are released at the same time, the outbreak will be even more violent.

June 30th.

The special effects blockbuster "Fire Walker", a great director, top actors, the big production "Married Halfway", and Fang Xing's return to the first movie "Crazy Stone".

All three movies are hit movies, so on June 30th, the summer box office will start to explode.

Maoyan Professional APP displays the box office changes of movies in real time and refreshes them every few seconds.

The box office of the special effects blockbuster "Firewalker" has been ranked first from the beginning.

The proportion of the film schedule is there, 30% of the film schedule, the highest special effects film in the summer schedule, S large investment, a big production of 300 million.

And, more importantly, there are no other competing special effects blockbusters in the summer season.

There is another special effects film, but it is not a big production, and the creative team is average, and they have been with it from the beginning.

Therefore, "Fire Walker" had no similar competition in this summer's summer release, and the box office on the first day was very high.

Of course, there are still competitors.

"Married Halfway" followed closely at the box office, and "Crazy Stone" ranked third.

Wait until the next morning.

The box office data on the first day of the summer season has been compiled, and major entertainment media have begun to report on the box office on the first day.

"Fire Walker" 131 million.

"Married Halfway" 115 million.

"Crazy Stone" sold 97.5 million, almost breaking 100 million.

When this box office data came out, it immediately aroused heated discussion across the Internet.

Fans of "Married Halfway" are becoming more and more crazy, and the entire Internet is attacking all people and companies related to "Crazy Stone".

[24% of the film schedule, the result is that the box office is not as good as "Married Halfway", a bad movie like "Crazy Stone" still has such a high reputation in the film schedule. This piece of shit FX has taken its shamelessness to the extreme.]

[The film schedule is high, the box office is low, it is clear at a glance. I am an NC fan of FX, what else can I say.]

[The biggest laughing stock of this year’s summer season is spending money on scheduled movies, but the box office turned out to be so crappy!]

【Crush! Crush easily.】

[Slap FX in the face hard, I just want to see him throw himself on the street, the more miserable the better.]

Among the many mocking voices, there are also some voices speaking for "Crazy Stone".

[I just finished watching "Crazy Stone", in one word, it's great!]

This comment was scolded 99 times by crazy fans.

[Good-looking? How can it be so good-looking that it has high rankings and low box office? 】

【Your aesthetic needs to be improved.】

【If you want to make money together, please create a group number.】

[It’s started, it’s started, I’m starting to buy the water army again, and it’s getting good reviews.]

There are also some viewers who have watched both movies and commented on the two movies:

[I have watched both movies, but I have no choice. My girlfriend wants to watch "Married Halfway", and I want to watch "Crazy Stone" when I'm young, so I can only watch both. Post your movie tickets first to avoid being treated as trolls.

Both movies are actually pretty good. Judging from the looks of the actors, "Married Halfway" is a sure winner. The leading actors are all handsome guys and beauties, and they are in line with the aesthetics of female audiences.

However, I personally prefer "Crazy Stone". It has more laughs and the actors are more ordinary looking, but it is actually more suitable for the big screen. The key is that the acting is very good, and it is a rare comedy in recent years.】

Below this long comment, there were also 99 comments from fans.

[Advanced downvoting! First, I said that both movies are good, and then I started to praise "Crazy Stone". It seemed like they were all compliments, but in fact they were just downvotes. 】

[Where did you steal the picture? You even posted the movie tickets. Did you go to the cinema to see it? If you have seen two movies, do you dare to say that "Crazy Stone" is better than "Married Halfway"? Get your eyes treated quickly.]

【I think my brain should be treated.】

[In this bad FX movie, the actors are either crooked or greasy middle-aged men. Can I watch this kind of movie? 】

…

Obviously the box office champion on the first day was "Firewalker", but the ones that caused the most noise were "Married Halfway" and "Crazy Stone".

No way, "Firewalker" did rank first at the box office on its first day.

The traffic fans of "Married Halfway" cannot ride on "Fire Walker". Moreover, the box office of the two movies is not in the same genre, so the competition is not that fierce.

"Crazy Stone" is different, it is also a comedy, and there were rumors about the filming a month ago.

Fanfan Entertainment, the producer of "Married Halfway", has been focusing on "Crazy Stone" to promote it, creating a phenomenon where the two movies are incompatible and constantly at odds with each other.

The box office data on the first day was released. "Married Halfway" ranked 22%, but the box office exceeded "Crazy Stone" which ranked 24%.

In this situation, if you don't take advantage of your face, how long will it take?

Therefore, the traffic fans of "Married Halfway" attack all over the Internet. Whenever they see a comment saying good things about "Crazy Stone", they will curse it.

As a result, public opinion on the Internet has almost formed a one-sided trend.

It seems like everyone is criticizing "Crazy Stone" for its high schedule and low box office.

…

When a movie is released, every production company is paying attention to the movie's box office data.

Ark Culture is no exception.

"Boss, the first day's box office is out. It's a few million to over 100 million, which is lower than "Married Halfway". Do you want to increase the publicity?" Qiao Yinghong was a little worried.

The number of films scheduled on the first day was second, but the box office was third.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Judging from this data alone, it does not seem to be very good.

When Fang Xing saw the box office data, he was very calm and said, "Don't worry, the box office is pretty good."

These words are not meant to comfort company employees, Fang Xing really feels that way.

The leading actors in "Crazy Stone" are basically not well-known.

The most well-known person in the entire cast is the director and guest star Liang Youhua.

Moreover, Fang Xing was very kind in his promotion. During the promotion, he did focus on promoting Liang Youhua, but clearly marked that Liang Youhua was a guest appearance.

This is also the reason why many viewers don't buy it.

In addition, Lin Yingxue also made a guest appearance.

It can be said that all the well-known actors are guest stars.

The leading actors are all "unknown people" and have no ability to carry the box office.

Audiences have to buy tickets to watch a movie, and only after buying the tickets, walking into the cinema and starting to watch the movie will they know whether the movie is good or not.

You spend money first, and then you know the quality of the product.

In this case, the audience can only judge the quality of the movie through limited information, and the first one to bear the brunt is the starring cast.

The starring cast is not well-known, which has made many viewers uninterested.

Fang Xing knew this from the beginning, so he was not surprised by the box office on the first day. He even thought it was pretty good: "The box office data was within my expectations. The lead actor didn't carry the box office, so it's pretty good."

"Then why did the boss sign such a high guarantee and schedule the film? If the box office..." Qiao Yinghong was worried that if the film really failed to hit the market, the company would suffer huge losses.

Fang Xing was very calm: "This movie deserves this schedule. If I didn't strive for the 24% schedule, but signed the 12% schedule given by Penguin Pictures at the beginning, the result would be a box office of 50 million on the first day. The box office performance is good or not.

The proportion of films scheduled is slowly declining, and the opportunity for an explosion is lost.”

No matter how good a movie is, if it is not scheduled, it will not be able to have a box office.

The first day of filming for most movies is the highest filming schedule.

Even if "Crazy Stone" slowly increases its film schedule due to its quality, the 12% of film schedules at the beginning will not increase by 20% even if it increases all the way.

It's different now. 24% of the film schedule has started, and the box office share is nearly 100 million. Although it is not the highest, the attendance rate is not low.

Even if theater companies want to lower their film schedules a little, they won’t drop too much.

According to Fang Xing's estimate, even if it drops, it will never be lower than 20%.

In other words, if the game starts with 12% of the number of films, the upper limit of the number of films will not reach the current lower limit.
To be continued...