Chapter 641 Hitting or escaping?(2/2)
After the news was officially announced, it caused another round of turmoil in the industry.
The contract has been signed, and the price of a single episode is no secret in the industry.
Word spread quickly, and the final price of a single episode was 6.2 million, an absolutely sky-high price.
For a time, major entertainment media rushed to report:
["Do You Know" has a sky-high price for the premiere rights, with a single episode of 6.2 million and a total price of 450 million, breaking the record for the first broadcast price of a feature-length TV series. 】
[What exactly is Fang Xing’s charm? How can a part-time TV series be so competitive? 】
[January is the world of "Knowledge"? Are there any other TV series that dare to compete with "Knowledge"? ]
Soon some entertainment media found out that there was already a drama scheduled to premiere on New Year's Day, one day earlier than "Knowledge", which will be broadcast on January 1st.
Unfortunately, this costume drama called "What Year Is This Eve" is a new drama by top TV stars Xiao Lun-sheng and Ma Hong-cheng.
Xiao Lunsheng was originally a contracted artist with Red Film and Television. Later, after Red Film and Television collapsed, Xiao Lunsheng independently opened a studio.
Due to the large number of fans, after setting up an independent studio, he was willing to spend money to operate it, so his popularity has been maintained well, he has always been top-notch, and his resources are good.
This "What Year Is This Eve" is a drama co-produced by Xiao Lunsheng and Shengqi Entertainment artist Ma Hongcheng. It is produced by S Big Production invested by Shengqi Entertainment.
This drama was originally planned to premiere on New Year's Day and get off to a good start.
Moreover, this drama has been scheduled a month in advance and has started to warm up.
Now, "Do You Know" suddenly entered the New Year's Day schedule, which immediately shocked the industry.
Xiao Lunsheng's studio manager immediately went to Shengqi Entertainment for a meeting to discuss countermeasures.
Xiao Lunsheng's agent is quite nervous.
Because this drama is Xiao Lunsheng's first major S production after he set up an independent studio.
Therefore, this drama is absolutely unacceptable to Xiao Lunsheng.
Once the show fails, it will be very difficult for him to turn around later.
After all, after opening his own studio, he no longer had the resources of a large company to draw from, so he could only rely on his personal popularity to compete for resources.
In this case, the performance of the play is very important.
""Do You Know" is about to enter the New Year's Day schedule. It will conflict with our drama, so something must be done, otherwise the ratings will definitely be affected."
"We can only increase investment in publicity and distribution. Starting from today, all roadshows must be attended by all members."
Many big-name celebrities don't perform with the group for the entire road show.
After all, when there are business activities, business activities must be given priority.
However, the pressure of competition is now high. As an investor, if Shengqi Entertainment requests a road show, the entire crew will have no choice but to coordinate as much as possible.
The top management of Shengqi Entertainment began to discuss the need to release some variety show resources in advance to promote the crew of "What Year Is This Eve"?
However, some people have put forward different views.
Chen Juqi, vice president of Shengqi Entertainment, thought for a moment and said: "I have another idea. If "Knowledge" is so competitive, we might as well just switch gears."
After saying these words, the conference room fell silent for three seconds.
Xiao Lunsheng's agent heard this suggestion and thought it was okay. He agreed: "The shift period is also a good idea. If you can avoid "Knowledge", it will definitely be better."
If two popular dramas collide in schedule, the ratings of both dramas will definitely be affected.
After all, there are only so many viewers across the country, and the audience is scattered, so the ratings data will naturally not reach the original peak.
Therefore, the shift period is indeed a feasible solution.
"However, pre-heating has already begun, and a lot of publicity funds have been spent. Now during the shift period, we will lose at least tens of millions, and it will also make the audience lose confidence in the show." A Shengqi Entertainment executive questioned.
Changing the broadcast schedule will indeed make the audience lose confidence in the show.
Fans will also be disappointed.
After all, fans are waiting to watch the show on New Year's Day, but suddenly it is said that it will not be broadcast, which will definitely cause negative emotions among fans.
"It all depends on which plan will cause greater losses, whether it will be a big loss if we collide with "Zhifou" head-on, or if we lose tens of millions." Chen Juqi raised this point of discussion.
"Compared to the loss of publicity and distribution funds, I think the audience's loss of confidence in the drama is more serious." A senior executive expressed concern.
Chen Juqi shook his finger and said: "No, as long as it is run well, it can actually inspire the audience's empathy. My plan is to release the news and say that there are problems with the review of "What Year Is This Eve" because of negative news about a certain artist?
, had to be withdrawn.
"In this way, the audience will think that we are forced to withdraw the film, not voluntarily, so they will naturally not have negative emotions.
"Fans will also sympathize with their idols and work harder to promote the show, hoping that the show can be launched online."
Xiao Lunsheng's agent now only wants to protect the performance of this drama, so he agreed: "I think this plan is okay."
A director of the film and television production department of Shengqi Entertainment asked: "The question is, what excuse can we use to say that the review failed? If the Radio and Television Bureau issued a statement to refute the rumors, it would become a joke."
Some TV dramas have used this method before, saying that they failed to pass the review and could not be broadcast. As a result, the audience and fans sympathized.
As a result, within a few days, the State Administration of Radio and Television issued a statement saying that the drama had been reviewed three months ago.
The producer of this drama became a laughing stock overnight.
The audience and fans all knew that they had been tricked by the film crew, which indirectly caused the audience to feel disgusted with the show, which affected the subsequent broadcast performance.
Chen Juqi was full of confidence in this: "It's simple. You don't need to explicitly say that you can't review it, and you don't need to mention the superior department. Just release the news and say that a supporting character in the show has exposed dirty information, and the series needs to be adjusted.
The release time is to be determined.”
This plan was quickly approved by all members.
After "Do You Know" was scheduled to premiere on New Year's Day, two days later, Xiao Lun-sheng and Ma Hongcheng's major S production "What Year Is This Eve" suddenly broke negative news about a supporting role.
Shengqi Entertainment immediately issued an announcement that the broadcast time of "What Year Is This Eve" is to be determined.
As soon as I wrote this, it immediately shocked the audience and fans.
Throughout the day, this topic was the hot search topic on Weibo.
And the leaked information is indeed true.
However, the inside story is a little different from the external rumors.
This supporting actor has a contract dispute with Shengqi Entertainment. Chen Juqi has been negotiating with his agent for more than a month, but they have not reached an agreement.
Therefore, I directly took a cruel step and exposed the negative information about this supporting role. I also used this news to change the broadcast schedule of "What Year Is This Eve"?
As soon as the news comes out.
The audience and fans all ran to scold this supporting actor:
[It’s over, my brother’s new drama, he won’t die because of this ugly guy, right? 】
【Don't do it.】
[This supporting role doesn’t seem to have much role. It should be broadcast if it is cut, right? You must not die.]
After public opinion arose.
Not only did the popularity of "What Year Is This Eve" not decrease due to the switching period, but fans became more active in promoting it.
Qiao Yinghong had many connections in the industry, so she naturally knew the truth and told Fang Xing about it in private.
"Shengqi Entertainment and Xiao Lunsheng's manager were afraid of running into "Knowledge", so they skipped the show. I heard it has been scheduled to air in February."
Chapter completed!