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Chapter 657: Is word of mouth the key to the National Day box office war?(1/2)

On the morning of October 2nd, the box office data of the previous day was compiled.

The news about the National Day box office explosion also became a hot search topic.

The box office data on October 1st broke last year's highest record, exceeding 700 million.

With a great director, an actor and a top-rated film, "The Law of the Hunt" took in 300 million at the box office on the first day of its National Day release, becoming the single-day box office champion.

Jade Bird Media's "Liao Zhai: Nie Xiaoqian" grossed 250 million in box office, ranking second.

"Infernal Affairs" took in 220 million box office, ranking third.

Judging from the box office data, "The Law of the Hunt" is much ahead.

The three popular movies in the National Day season all made great efforts, and all performed very well at the box office.

However, the movie ranked fourth did not do well at the box office.

This is similar to what people in the industry expected from the beginning. This year’s National Day release will be dominated by three heroes vying for hegemony, and other films will be nothing but cannon fodder.

The fourth-ranked movie had only 4% of its first-day screenings.

With this proportion of film schedules, the possibility of counterattack is extremely slim.

Facts have also proved that not every movie has the ability to counterattack.

For the top three movies, the box office data and the proportion of films in the schedule are basically proportional.

"The Law of the Hunt" has the highest proportion of films scheduled and the highest box office.

The box office of "Liao Zhai" and "Infernal Affairs" is also positively related to the proportion of films scheduled.

This is also in line with the characteristics of the National Day file.

The box office of the National Day period, especially the three days before the long holiday, depends on who has a higher proportion of scheduled films.

Because the audience only has a few days of vacation, they have to squeeze in these few days to watch.

If this movie is sold out, go see other movies.

It’s a rare holiday anyway, so I went to the cinema, so I had to watch the movie anyway.

Therefore, whoever has a higher proportion of films scheduled will have a higher box office.



After the first day's box office data came out, fans began to celebrate Jia Haochen's 15 billion box office in advance online.

Jia Haochen started promoting "The Youngest Mr. Ten Billionaire" two years ago.

His total box office data has reached 11.5 billion.

In other words, as long as "The Law of Hunting" can earn a box office of 3.5 billion, then its total box office data will exceed 15 billion.

Originally, Zhu Yiting's total box office performance has also increased, and will soon reach 10 billion in box office.

This makes Jia Haochen's fans a little nervous.

Now, "The Law of the Hunt" has made a box office of 300 million on the first day of the National Day release. If the reputation is good, it has a chance to make a box office of 3.5 billion.

In this way, Jia Haochen can directly upgrade from Mr. Ten Billion to Mr. 15 Billion.

Moreover, this time for "The Law of Hunting", Jia Haochen not only wants the box office, but also wants more.

So far, Jia Haochen's promotional persona is still "the youngest billionaire".

The title Mr. Billionaire is a little more subtle.

The powerful actors next door are all billionaire movie stars.

Jia Haochen can only promote himself as Mr. Ten Billionaire because he has not won the Best Actor or the title of Best Actor.

Therefore, Jia Haochen's ambition now, as well as the ambition of Shengqi Entertainment, is to change Jia Haochen's title of Mr. Ten Billionaire to the Billionaire Movie King.

The great director Ke Zhensheng has a nickname in the entertainment industry, called the Movie King Making Machine.

He has already produced three best actors, one of whom is a second-time best actor.

Jia Haochen even lowered his salary for his role in "The Law of the Hunt" this time, just to win awards.

For him, you don't even need to be the best actor in the three major film award ceremonies. As long as you win in one award ceremony that you can name, you will be successful.

As long as he can get the best actor trophy at a less pheasant award ceremony, his character will immediately evolve from "Mr. Ten Billionaires" to "Ten Billion Best Actors".

After all, there are no regulations. The title of Best Actor is only limited to the three major film award ceremonies.

Of course, even if it's not the three major film award shows, it's not easy to win awards.

If he really wins the award, it will actually be an evolution.

Shengqi Entertainment approached Ke Zhensheng to cooperate with this purpose.



Morning of the 2nd.

Three of the top ten hotly searched terms on Weibo are related to Jia Haochen.

["The Rules of Hunting" was a box office hit, and Jia Haochen showed his strength to handle the box office.]

[Maoyan predicts that the box office of "The Law of Hunting" is 3.8 billion, and Jia Haochen will become the youngest actor with 15 billion. 】

[The pre-sale box office broke the record, and Jia Haochen’s acting skills were recognized.]

Not only was it hotly searched on Weibo, but press releases from entertainment media were also overwhelming, sweeping the entire Internet.

[The movie market has been at a low temperature for two years, and finally ushered in the rescue film "The Law of the Hunt".]

In the past fifteen years, the domestic film market has experienced rapid development, and box office data has been rising all the way. From the beginning, a movie with a box office of 100 million could win the annual box office championship, and now one or two movies with a box office of 3 billion are released every year.

However, the laws of market development are related to the laws of economic development.

In the past two years, the film market has also reached a bottleneck period, and the film box office has experienced negative growth for two consecutive years.

Therefore, many people in the film industry have begun to worry about the decline of the film industry.

However, there are also people who understand the laws of economic development and are calm about this.

In fact, the domestic film industry is booming. One of the actors is a young man who started to develop the habit of going to cinemas to watch movies when he grew up.

However, when the number of movie audiences expands to a certain level, it will hit the upper limit.

After all, the total population is basically fixed, and the number of audience episodes naturally has an upper limit.

When the audiences who are willing to watch movies have already entered the cinema, development will naturally face a bottleneck period.

In addition, in recent years, the quality of movies has indeed begun to move toward a money-making model. The box office data is good, but it is a blow to the audience's enthusiasm for watching movies.

Last few years.

Film production companies have developed a mature model of making money.

A qualified script, a simple plot, a few acting talents and a popular star, plus some adrenaline-stimulating special effects shots are equal to making money.

This mode is so easy to use. The script does not need to be too complicated. The plot should be simple and it is best for all audiences to understand it.

This chapter is not over yet, please click on the next page to continue reading! Bring another traffic star to eat the fan economy.

The reputation doesn't need to be great, as long as it's not too bad, you're guaranteed to make money.

Film production companies have already mastered this set of rules and have tried them repeatedly, so there is no need to make breakthroughs.

It's just that after too many movies are made in this mode, the audience will become tired of it.

Enthusiasm for watching movies will decrease. Whenever I see movies in this mode again, my interest will not be high.

This is also the reason why the film market has experienced negative growth for two consecutive years.

Although the film market has experienced negative growth, film companies that have mastered the secret to making money are still making money. This model is still usable, simple and effective.

on the contrary.

Those movies with carefully polished scripts and complex plots may do well at the box office if they get a good reputation, but many fan groups don't like such movies because they can't understand them.

Even if the reputation is good, the box office may not be as good as that of popular movies.

If the script and editing are not done well, resulting in a bad reputation, I will just rush to the street and lose my pants.

In comparison, it is indeed the mature model that makes it easier to make money.

in this case.

The film market has been in a state of negative growth for two consecutive years and is slightly sluggish.

Under such circumstances, the emergence of a movie that grossed 300 million in box office on the first day of the National Day holiday can really boost morale.

Shengqi Entertainment also bought the press release, causing the entertainment media to all tout "Criminal Hunting Law" as a rescue work.

[After five years of "The Law of Hunting", great director Ke Zhensheng, together with Jia Haochen, gave us a perfect answer.]

[A work to save the market, "The Rules of Hunting" uses practical actions to tell colleagues how movies should be made.]

[With a box office of 300 million on the first day, can it stabilize the annual box office championship? 】

Entertainment media accounts all over the Internet are touting "The Law of Hunting" as if this movie carries the destiny of Chinese film history.
To be continued...
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