As the Spring Festival approaches, Fang Xing has been doing promotional work for more than a month.

"Nezha: The Devil Boy Comes into the World", which will be released during the Spring Festival, took Nebula Animation three years to produce.

After three years of hard work, whether it can be successful depends on the results of the release.

Therefore, even if they are tired, Nebula Animation employees are willing to run.

We have already put in three years of work, and nothing can be done at the last minute.

The closer it is to the Spring Festival, the more flavorful it will be.

The streets and alleys began to be decorated with lights, and red lanterns were hung on the trees on both sides of the main road.

At night, the small light in the lantern will light up, like a long road guiding travelers home.

On New Year's Eve, relatives from various families begin to visit and send New Year's gifts.

Fruit and pastry gift boxes can fill a large room.

Although her life has become richer, Fang's mother still has the same habit as before and is relatively frugal.

New Year's gifts given by others are transferred to relatives' homes, and the courtesy is reciprocated.

Two years ago, there was a joke. A gift box given by a company partner had a post written in it, and the post had a name.

Fang's mother didn't even open it and read it, so she changed hands and sent it to her second aunt's house.

As a result, Zhong Keke sent the post back and happily gave Fang Xing a big red envelope.

From then on, Fang Ma opened the gift box every time, checked it again, and sent it out as before.

According to her, keeping so many gift boxes is a waste.

This is indeed the case. Ark Culture now plays an important role in the three fields of film, television and music. Every year, the gift boxes given by cooperative companies can fill the room. If they are not given to relatives and friends, they cannot be consumed at all.

If Fang's mother wants to give gifts, they will be given to relatives, so there won't be any big jokes.

If it is a gift box for a cooperative company, a dedicated department of the company will be responsible for it.

On New Year's Eve, schools have already been on holiday, and the company is also preparing for the holiday and doing the finishing work for the year ahead.

Fang Xing also went home to spend the Chinese New Year with his family, so the last road show scheduled was for Little New Year's Eve.

After the road show, Fang Xing asked the execution manager to give red envelopes to everyone, and then announced a holiday.

The programs to promote "Nezha" have also been recorded.

The episode of Xiangjiang Satellite TV's "Happy Weekend" was broadcast the day before New Year's Eve.

The broadcast effect is very good.

The dubbing team of "Nezha" uses various methods to dub TV series and movies on the show, sometimes in a funny style, sometimes in a gender-changing style.

In addition, there is also a game that imitates a singer's singing, which directly became a hot search.

This game was an idea that Fang Xing proposed to the program team, and the program team carefully designed it.

The program team first invited the singer to record the show, and then the singer and several voice actors hid in a cubicle to sing, and asked the guests to guess which cubicle was the real singer.

In fact, for people who are majoring in vocal music, they can tell which one is professional just by listening to the texture of the voice. However, for the sake of program effectiveness, guests who are not so professional are asked to guess, and some amateurs are also invited to guess.

When the show was aired, the TV audience was very active in guessing, but they all guessed wrong.

During one round of the game, Fang Xing even entered the cubicle himself and imitated the guest singer to sing, and the effect was very explosive.

The ratings of this episode directly increased the ratings by 0.3%.

In the show, He Hao will promote "Nezha" every time he changes scenes, so that the audience will go to the cinema to watch it during the Spring Festival.

Due to the good broadcast effect of the program, the popularity of "Nezha" has also increased.

Out of curiosity, many viewers watched the trailer of "Nezha" and found the style to be quite peculiar.

In addition, Ark Culture has successful works in animated films, so the audience buys it very much.

On Douya.com, the number of people who want to watch "Nezha" has exceeded 300,000.

The number of people who want to see it means that there are 300,000 Douya.com users who want to see it, but in fact there are very few users who specifically want to see it, and they basically click casually.

Unless you have a lot of die-hard fans, the value of this data will not grow too high.

If there are 30% people who want to watch it, it is already very high.

…

On the night of Little New Year's Eve, Fang Xing went home for dinner.

It's rare for Qian Qian to be hugged by her father, so after dinner, she hugs her and watches TV together.

Little New Year's Eve is the broadcast time of Xiangjiang Satellite TV's Spring Festival Gala.

The whole family was watching, and many famous singers and actors sang at the party.

Qian Qian pointed to the TV and asked, "Dad, does he sing?"

Fang Xing rubbed her little face and said, "Not tonight, but in two days. At the East China Sea TV party in two days, dad will sing a lot of songs."

Qian Qian clapped her little hands happily: "Really? How long will it take?"

"In two days."

"How long will it be in two days?"

"The day after tomorrow, we'll be there in two days." Fang Xing explained patiently.

"So long." Qian Qian counted her fingers and felt that it was too long.

Then, there was a singer singing on TV, which was a bit noisy.

Qian Qian pointed at the TV and pouted and said, "I can't sing as well as my father."

"How good is Dad at singing?" Fang Xing asked curiously.

"The best, the best." Qian Qian gave a thumbs up and pressed it on Fang Xing's face, as if he was stamped with the seal of being number one in the world.

"Really." Fang Xing tickled her happily.

The little girl laughed so much that she rolled over and over on the sofa.

…

Two days passed.

It’s finally time for Donghai Satellite TV’s Spring Festival Gala to be broadcast.

Because of this party, Fang Xing brought two divas and singers from the company to participate in the recording.

Therefore, Fang’s mother switched the TV to Donghai Satellite TV half an hour in advance.

In the family group, cousins ​​are all asking if their cousin will be broadcast on Donghai Satellite TV tonight.

Fang Xing rarely speaks in the family group, and Zhong Keke has become the spokesperson, issuing official information on behalf of Fang Xing.

"Tonight on Donghai TV, my cousin will sing five songs with Zhang Huiying and Qi Xiuna, and two of them are new songs. You must watch it, you must watch it!"

"The TV at my house has been switched to Donghai Satellite TV a long time ago. My mother even locked the remote control. I don't think I can even change the channel."

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "If you dare to change the channel, I will expose the fact that you copied your homework."

"You said it all!"

Some elders spoke up: "Why aren't you going to the Spring Festival Gala this year?"

Representative Zhong Keke spoke: "If you go to the Spring Festival Gala, you can't celebrate the New Year at home. Moreover, my cousin wants to promote a movie this year, and the Spring Festival Gala won't allow the promotion of movies. Donghai TV's party can be promoted."

"That's right, of course it's better to spend the Chinese New Year at home."

"Fang Xing is really capable."

Zhong Keke continued to add: "On the first day of the new year, "Nezha" is released. Who wants to see it? I will organize it and we will go see it together. I have guaranteed the movie tickets."

Zhong Keke boldly said in the group that she wanted to buy movie tickets, so she turned around and sent Fang Xing a WeChat message, took a screenshot of the chat, and then included a "You know.jpg" emoticon package.

Fang Xing knew this guy very well and sent her a red envelope.

If you invite relatives to watch a movie, of course you can't ask your cousin to pay for it.

Fang Xing will definitely pay for this movie ticket.

eight pm.

Donghai Satellite TV’s Spring Festival Gala has officially begun.

At the beginning of the party, tonight's heavyweight guests were released on a rolling basis.

Since Fang Xing, Zhang Huiying, Qi Xiuna, one emperor and two queens have to be at the finale, if the audience changes the channel without seeing the heavyweight guests after watching the first half, the ratings will be disastrous.

Therefore, at the beginning of the party, the important guests were introduced first.

Then, the party officially started.

Most of the people who participated in the recording of the party were singers and actors who had collaborated with Donghai TV in the past year.

For example, actors from popular TV series broadcast on Donghai Satellite TV will be invited to the party to sing the theme songs of the TV series.
To be continued...