Originally Wei Shurong wanted to take his family to watch "Nezha: The Devil Boy Comes to the World", but as they chatted, he discovered that what his son wanted to watch was "King Asura".

The promotion of "King Asura" is very powerful, and the target users are accurately positioned.

The film studio is aiming for family viewing, and to achieve this goal, as long as it can solve the problem of children's preferences, it will be easy to succeed.

During a festival like the Spring Festival, if a family goes to the cinema as a unit, what movies will they watch?

Of course, children can watch whatever movies they want to watch.

Whether the movie is good or not is secondary, but whether the children are happy or not is the key.

Therefore, as long as children are attracted to animated movies during the Spring Festival, the basic box office will start at one billion.

The publicity strategy of "King Asura" accurately captured this feature.

Various posters and exquisite cards are distributed around primary schools and middle schools.

As early as a month ago, the topic of "King Asura" spread among primary schools and even triggered extensive discussions.

The three trailers and two small theaters released for "King Asura" are all aimed at primary school students.

Among elementary school students, for the past month, they have been discussing whether the Blazing Shura is more powerful or the Cold Wave Shura.

As for the Chinese myth of Nezha, it is not that deeply impressive among the generation of primary school students born in the 10s.

Since there are a lot of discussions among classmates, I won’t go to see it during the Chinese New Year. How will I greet my classmates when school starts?

therefore.

Wei Shurong originally wanted to take his family to watch "Nezha", but at his son's request, he changed the movie to "King Asura".

Originally, Wei Shurong wanted to see what the movie that Fang Xing was promoting so hard was about.

However, this purpose cannot be more important than my son's preferences.

So the plan cannot keep up with changes.

The competition for movies released during the Spring Festival this year is indeed fierce.

There are two special effects blockbusters "Land of Monsters" and "Blade Men", plus a big-name movie "Casino", and two animated movies "Asura King" and "The Devil Boy of Nezha".

World".

These five films are all large-scale productions, with "Land of Monsters" claiming an investment of 700 million yuan, and "Blade Men" with an investment of 500 million yuan.

The amount of investment in "Casino Smoke" has not been announced, but the cast is too strong, with many big names, movie stars and actresses. Although many of them are starring in it for the sake of the producer, the pay cannot be too low.

Therefore, industry insiders speculate that the salary for "Casino Smoke" will not be less than 200 million. According to the regulations of the superior department, the salary cannot exceed 40% of the production cost, so this movie is also an investment of close to 500 million.

"King Asura" is no less impressive. According to the publicity, it took 5 years to produce and cost 500 million yuan.

Among these movies, "Nezha" was the one with the least investment. It took three and a half years to produce and cost 400 million yuan.

Of course, this 400 million is the cost on the books.

Since many of the special effects in "Nezha" were produced by Xingyun Special Effects, the money was earned for the company.

Calculated according to the market price, the production cost is indeed 400 million.

Therefore, the box office pressure of "Nezha" is also very high, and the box office must reach at least 1.2 billion to recover the investment.

The box office of 1.2 billion may not be an exaggeration in the eyes of the audience. There are more than a dozen movies that can reach this box office every year.

However, in the film industry, a box office of 1.2 billion is already a very good box office result.

In the film industry, more than 3,000 films are produced every year, and only one-tenth of them can be released in theaters.

There are less than 50 movies that can exceed 100 million at the box office.

In other words, only 1.6% of movies can earn over 100 million in box office every year.

It’s so rare to exceed 100 million, and even less than 1 billion, only 0.3%.

In other words, if "Nezha" wants to recover its investment, it must make the 0.3% movie.

With a probability of three thousandths, you can imagine how difficult it is.

This is also the reason why Liang Jing and other main creators of "Nezha" worked hard to promote during the promotion period.

On New Year's Eve, Fang Xing finished his last road show and went home to promote the holiday and celebrate the New Year.

But Liang Jing still took the initiative to lead the main creators and held several promotional activities, as well as online live broadcasts.

Because the pressure on the main creators is too great.

In three and a half years, it cost 400 million. If "Nezha" fails at the box office, Nebula Animation will face a big shock.

What made Liang Jing and other creators feel the pressure doubled was the strength of their competitors.

The publicity of "King Asura" was much more fierce than that of "Nezha".

Especially before the broadcast of Donghai Satellite TV's Spring Festival Gala, most of the animated movies discussed on the Internet were "King Asura".

Six months ago, "King Asura" cooperated with a beverage company with a large sales volume. The beverage bottles were all decorated with character patterns from "King Asura".

Liang Jing even suspected that half of the 500 million cost of "King Asura" was spent on publicity.

The terrain was so ferocious that even Liang Jing’s daughter said she wanted to go see it because all her classmates wanted to go see it.

Later, his daughter felt the pressure from her father and took the initiative to watch "Nezha" instead of "King Asura".

Liang Jing just smiled and booked movie tickets for two animated movies on his mobile phone: "We will watch both, "Nezha" on the first day of the first grade, and "King of Asura" on the second grade of the second grade. Is that okay?"

My daughter was very well-behaved and agreed with a smile on her face: "Okay!"

In fact, it doesn’t matter which one you watch first.

However, Liang Jing still has a little selfishness and hopes that the box office of "Nezha" can be higher on New Year's Day.

Because the box office on the first day of release is the most important, because the box office on the first day will affect the proportion of the second day's film schedule, and then form a chain reaction, affecting the subsequent film schedule along the way.

Although their family's movie tickets were a drop in the bucket for the first day's box office.

But he still persisted.

…

Since "King Asura" has not yet been released, Liang Jing has not watched the movie yet. He has only seen three trailers and two small theaters.

From a professional perspective in animation production, King Asura is actually one level lower than "Nezha" in terms of modeling and special effects, and its style is also younger.

This chapter is not over yet, please click on the next page to continue reading! In the trailer of "King Asura", the modeling images of the main characters introduced, Flame Shura and Cold Wave Shura, have five-headed body proportions.

This kind of head-to-body ratio is characterized by a younger age.

In "Nezha", the childhood image of Nezha has a smaller head-to-body ratio, but this is due to the age of the character. The head-to-body ratio of the adult characters is more than seven heads to body.

However, the box office performance of a movie does not entirely depend on the quality of the special effects.

There are many examples of blockbusters with special effects that have failed.

Liang Jing was very curious about why his daughter wanted to watch "King Asura", so he asked: "Why do you want to watch "King Asura"? Is it good to watch?"

My daughter answered naturally: "All my classmates are watching. If I don't watch, I won't be able to get in the middle of their conversation."

Liang Jing: "Is this just the reason? What about your preferences? Do you like to watch "King Asura" yourself?"

The daughter shook her head: "I don't know, Shura Cards are very nice, I want to see them too. Hmm... Dad's movies are also nice, they must be better."

Liang Jing smiled and saw that his daughter was trying to make him happy.

…

Fang Xing had also heard about the fierce publicity campaign about his competitors.

However, unlike Liang Jing, Fang Xing is not so stressed.

Anyway, it will be released in two days. Whether it is a mule or a horse, we will know then.

Besides, "Nezha" has already been produced, so being nervous now won't change anything. Just face it with a calm mind.

…

New Year's Eve is coming.

Thousands of households are having reunion dinner and watching the CCTV Spring Festival Gala.

This year's CCTV Spring Festival Gala was also very good, especially the language programs were of high quality, and both skits were successful.

The song program was actually okay, but Donghai Satellite TV's two songs "Wishful" and "Years" were the best. As a result, CCTV's Spring Festival Gala song program failed to surprise the audience, and the natural perception dropped.

Whether the program is good or not really requires comparison to make a difference.

After the CCTV Spring Festival Gala, five songs by a group from Donghai TV’s Spring Festival Gala became hot searches again.

Many netizens are joking:

[If Fang Xing’s five songs are included in the CCTV Spring Festival Gala, this year’s Spring Festival Gala will be the best Spring Festival Gala in recent years.]

[I also find it strange that Fang Xing, a group of singers, is also a highlight of the CCTV Spring Festival Gala. Why don’t the Spring Festival Gala program teams not want them? 】

[Is it possible that Fang Xing insists on attending the East China Sea TV Spring Festival Gala? 】

[Isn’t this obvious? I saw the title of the movie "Nezha" more than a dozen times during the Donghai TV Spring Festival Gala. How could I do this in the CCTV Spring Festival Gala? 】
To be continued...