Chapter 685 Movie and TV series bundled promotion(2/2)
If you can get the audience to click on the first episode and watch it, that's already half the battle.
As for whether it can retain the audience, it depends on the quality of the series.
While the premise of "The Three-Body Problem" was getting popular, the special effects production of "The Wandering Earth" also entered the final stage.
Fang Xing also began to lead the crew of "The Wandering Earth" for pre-heating.
Since the finished film has not yet been fully produced, the distribution contract has not yet been signed.
However, this does not prevent the crew from starting pre-publicity.
Since both dramas are from Ark Culture, "The Three-Body Problem" and "The Wandering Earth" often perform together during road shows.
Moreover, because both dramas are based on science fiction themes, the combined publicity has had a very good effect.
The popularity of the two dramas also continues to rise.
From time to time it will be trending.
Time has entered November.
The special effects production of "The Wandering Earth" is basically completed.
Fang Xing found a viewing group from Zhang Changfeng and Penguin Pictures, watched the finished film, and then started negotiating a distribution contract.
Since the two parties have cooperated many times, the negotiation went smoothly.
Basically everything is negotiated in accordance with the terms of the previous contract.
Of course, Fang Xing will definitely put forward higher requirements when it comes to arranging films for the premiere.
After all, Fang Xing has already won the Golden Bottle Award for Best Actor, and was last year's box office champion director and star.
Moreover, "Nezha" has basically won the box office championship this year.
Because this year has already reached November, the Spring Festival, Summer, and National Day seasons have all ended, and there are no movies with a box office of over 4 billion, let alone challenging the 4.5 billion box office of "Nezha".
This means that Fang Xing is the box office champion director for two consecutive years.
With this kind of box office appeal, Fang Xing certainly has the confidence to make demands.
"The film schedule cannot be lower than 30%." Fang Xing directly expressed his inner request.
As soon as this number came out, Zhang Changfeng's eyes widened.
"I'm telling you, Mr. Fang, don't be kidding me. You're going to be in the Spring Festival stalls. Where can I get a movie schedule that's 30% higher for you during the Spring Festival stalls?"
The Spring Festival period has always been the most competitive, with five or six popular movies released together every year.
The film schedule is divided among so many movies, so getting 20% is considered a lot.
During the Spring Festival period that has ended this year, the opening schedule of "Nezha" is only 13%.
And the special effects blockbuster "Land of Monsters", which invested 700 million yuan, only has 26% of the film schedule.
Therefore, it is indeed very difficult to arrange 30% of the films.
Of course, when it comes to negotiation, it's natural to ask for a high price and then pay back the money on arrival.
Zhang Changfeng hurriedly said: "Otherwise, I will sign 25% of the film arrangement in the contract, but I promise you, I will try my best to fight for more with the theaters. Even if I can't get 30%, I will try to get 28%. This
It’s already the limit. Really, the competition for next year’s Spring Festival stalls will be no worse than this year.”
In fact.
25% of the film schedule is already quite a lot. Previously, "Land of Monsters" also received 26% of the film schedule.
"Land of Demons" has an investment of 700 million, and "The Wandering Earth" has an investment of 500 million.
Being able to get such a high film schedule is because the theater chain has confidence in Ark Culture and Fang Xing's movies, so it gave so much.
What's more, Zhang Changfeng verbally promised to try his best to get 28% of the film schedule.
Although it was not written into the contract, since he dared to promise, he must be certain.
Even if you don't get that much in the end, the difference won't be too big.
Fang Xing was very satisfied with the outcome of the conversation, so he signed the distribution contract, and then both parties began to go all out for publicity and distribution.
The posters and trailers of "The Wandering Earth" immediately flooded the Internet and filled the streets of first-tier cities.
Since Ark Culture has two dramas being promoted at the same time, they can support each other in terms of promotion.
Especially when it comes to promoting various David TV programs.
Fang Xing will bring both crews with him.
When Xiangjiang Satellite TV was recording "Happy Weekend", when the two crews were playing games, they were divided into two teams, one Earth team and one Trisolaris team. The two sides competed in the game, and the winning team could get more publicity time.
.
The time came to mid-November, before the recorded satellite TV program was broadcast.
The first trailer of "The Wandering Earth" has finally been released.
In the trailer, the planetary engine ignites, and the engine flames soaring into the sky immediately make science fiction fans soar with adrenaline.
Then the camera began to zoom out, and the number of planetary engines was increasing. Tens of thousands of engine flames shot into the sky, just like dazzling ribbons on the earth.
The camera zoomed up into space, looking at a blue planet, ejecting thousands of flames, speeding through the boundless universe.
This picture is extremely shocking.
As soon as this trailer came out, it immediately conquered many science fiction fans:
[Holy shit! What did I see? I suddenly felt inexplicably excited. Do we really have our own science fiction film? 】
[The idea of installing an engine on the earth, if nothing else, is very science fiction.]
[Okay, the singer, let me tell you that you have a movie ticket. 】
【Two sheets.】
[When I watched the trailer of "The Three-Body Problem" before, I thought it was serious about making science fiction. Now I see the trailer of "The Wandering Earth" and I am really excited. I hope not to put all the essence in the trailer.
】
[One thing to say, the plot of Fang Xing’s movie should be fine, and so should the acting. As long as the special effects are good, I feel like this movie can be successful!]
["The Three-Body Problem" will be aired at the end of the month. Let's watch "The Three-Body Problem" first to determine its quality. If "The Three-Body Problem" can get a passing grade, then "The Wandering Earth" shouldn't be too bad either.]
Since "The Three-Body Problem" and "The Wandering Earth" are already tied together, the popularity of one of them will naturally drive the other.
Chapter completed!