Chapter 697 "Bear Infested" Forest Protection Theme(1/2)
The term film and television industry includes movies and television.
However, within the industry, there is a big difference between film actors and TV drama actors.
In the eyes of the audience, TV drama actors are not necessarily less well-known than movie actors, but it is more difficult to hire movie actors to star in general TV drama projects.
Of course, money ability can certainly accomplish many things.
However, when the amount of money used reaches a certain level, this project is no longer an ordinary project.
Ordinary TV drama directors cannot take on such a big project.
When the project of "The Hidden Corner" was established, the investment budget was not high.
However, as a producer, Fang Xing is expected to become the annual box office champion director for three consecutive years, and his prestige is enough to invite many movie actors to join.
Therefore, "The Hidden Corner" has invited several movie actors to star, several of whom have even been nominated for awards.
After the crew started shooting, Fang Xing followed for two days and saw that the crew was operating smoothly and there were no problems with Wang Yutao's filming.
Fang Xing felt free to leave the crew to him.
the other side.
Nebula Animation is discussing the project "Bear Bears".
Judging from Nebula Animation's past works, the cartoons produced are of a type that can be watched by both children and adults.
Even more inclined to show it to adults.
From "Spirited Away" to "My Neighbor Totoro" to "Nezha", there are many plots in the movie that children may not really understand.
Of course, due to the cartoon style, it is indeed suitable for children to watch.
Moving on to the recent "That Year of the Rabbit", this cartoon may not look simple in style, but its content is not childish at all.
Therefore, the main audience for the cartoons previously produced by Nebula Animation was mainly adult audiences.
This time Fang Xing came up with the "Bear Bears" project, which is more focused on children's cartoons.
Moreover, Fang Xing’s plan is to make it into a series.
For a cartoon series to be successful, it cannot be achieved by just launching an animated movie.
Therefore, Fang Xing's plan for the "Bear Bears" project was to first make a TV version of the cartoon.
If there is no audience accumulation for the TV version and it goes directly to the movie, the chance of success will not be very high.
Even if it generates a box office of 200-300 million yuan through bad promotion, it would still not be considered a success.
Therefore, after Liang Jing read the project plan and script of "Bear Bears", he was still not sure whether this project could be done.
Nebula Animation has been discussing this topic these days.
The script for "Bear Bears" given by Fang Xing was only part of it.
The first season of the TV version of "Bear Bears" has 52 episodes, and there are more than ten seasons.
If we really want to produce this series, we need a team of writers dedicated to writing scripts.
Fang Xing will provide plot ideas and let the screenwriting team improve the script according to the characteristics of this series.
Overall, this project is a type of animation that Nebula Animation has never tried before.
Moreover, so far, Nebula Animation has not produced a TV version of the cartoon.
If it can be broadcast on TV stations, the success rate of this series will be much greater.
For the current Nebula Animation, the production level and the ability to negotiate a broadcast platform are both there. The only worry is whether the audience of the work will suddenly change and it will not adapt to the environment.
The current project plan for "Bear Bears" only has the first season scheduled.
Fang Xing gave the management of Nebula Animation some reassurance: "After this animation series is completed, I will personally discuss the broadcast platform for the first season.
"I will talk with each family about CCTV Children's Channel, Donghai TV Children's Channel, or Xiangjiang TV's Children's Channel, and try to get it to be broadcast on the stars.
"Also, as the first season of an animated series, I don't put too much pressure on it. As long as it is done with care, the broadcast results will not be included in the year-end assessment.
"Of course, if the broadcast results are good, the performance bonus will not be small."
After this attitude was revealed, the mentality of everyone at Nebula Animation became much more stable.
actually.
The employees of Nebula Animation have no confidence in the "Bear Bears" project. One of the reasons is that the previous results were too good.
The first animated film was "Spirited Away", and then "Nezha" directly won the annual box office championship.
With this kind of start, he is already standing at the top of the pyramid in the animation industry.
The higher you stand, the greater the pressure will naturally be.
Walking downhill will make the difference too big to bear.
Now the project "Bear Infested" needs to change the audience from the adult market to the children's market.
Not every company can achieve this kind of change.
Fang Xing encouraged: "I have already contacted the editing team to improve the script according to the script ideas I provided. I will follow the entire process from script to production for the first season.
"We will finish the first season first, and then after it is broadcast on the star, we will consider the follow-up production plans based on the results."
According to the project plan for the first season of "Bear Bears", there will be a total of 52 episodes.
This series will initially have 104 episodes per season, but Fang Xing plans to streamline the content, increase the length, and make the animation plot more compact.
Moreover, this project does not have high requirements for animation accuracy, and it is actually very fast to produce.
In addition, this project does not require high accuracy in animation, so the production is actually much simpler than animated films like "Nezha".
In terms of production difficulty, this series is not difficult for Nebula Animation.
Producing the first season first, and then arranging subsequent production plans based on the broadcast results will have a much lower risk factor.
What if, what if the broadcast performance of this series is really poor? At worst, we can just give up on this series.
certainly.
Fang Xing is relatively confident in this series, and plans to follow the entire first season, from the script to the produced content.
After the discussion at the meeting, Nebula Animation officially approved the project and launched the "Bear Bears" series of cartoon projects.
The first season of "Bear Bears" has officially begun production.
The background of this cartoon is set in a quiet and peaceful primeval forest in Northeast China.
The air is fresh and everything is revived. Brothers Xiong Da and Xiong Er are chasing and running in the forest, living happily.
At this moment, the roar of the engine broke the tranquility of the forest. The person who came was a bald and thin man. His name was Bald Qiang, and he was a lumberjack.
The story of this cartoon is actually about the theme of protecting the forest.
The theme of protecting forests has a very positive meaning.
The character in the animation, Xiong Da Xiong Er, is the forest protector. The entire series of stories is the story of the hilarious showdown between Xiong Da Xiong Er and the lumberjack Bald Qiang who destroyed the forest.
After Nebula Animation started this project, with some scripts and plot ideas provided by Fang Xing, the editing team improved the script very quickly.
Within a month, Nebula Animation produced two episode samples.
After Fang Xing read it, he put forward some suggestions for modification.
Liang Jing continued to lead the team and modified the samples.
From the appearance of animated characters to the design of plot conflicts, everything has been optimized.
Because the animation level of Nebula Animation is so high, even the samples have high picture accuracy.
Fang Xing even felt that the accuracy of the samples had exceeded expectations, and he could even lower the accuracy and increase the production speed.
After all, this cartoon won by quantity in the early stage.
After the show starts, two episodes will be broadcast every day, so the production speed must be fast.
at the very beginning.
Since Bald Qiang is a villain, the animators made this character look a bit ferocious.
However, Fang Xing felt that the most important role of this character was actually to be responsible for misfortune, and he needed to be punished by Xiong Daxiong.
Therefore, the image of Bald Qiang is not a villain in the general sense, but has both the characteristics of being unlucky and funny, and he is the one responsible for being abused.
After being reminded by Fang Xing, Liang Jing modified the two episode samples to make them more enjoyable.
If it were like that at the beginning, Bald Qiang would look ferocious and very bad, which would be more in line with the image of a villain in the traditional sense.
However, the audience of "Bear Bears" is children, so they don't need such a serious villain, but a funny villain.
This is also the Nebula Animation team’s habit of producing cartoons for adult audiences.
After all, children's animation and adult animation are very different types.
After Fang Xing's reminder, Liang Jing gradually grasped the essence of the cartoon "Bear Bears".
In fact, Liang Jing is also a father, and he always has in his heart the cute look of his daughter when she is learning to speak.
To be continued...