"The Wandering Earth 2" was filmed until New Year's Eve and was officially completed.

There was no wrap-up party, but a holiday for all the crew and crew to go home for the New Year.

I plan to wait until the movie is released and have a celebration party to gather everyone together.

Since Fang Xing has been on the set for the second half of this year, and occasionally takes a break to talk about the Spring Festival release of "Bear Bears", he doesn't have time to attend any TV station's Spring Festival gala.

However, there are many singers under Ark Culture, and they all have very good singing skills.

Lu Ming, Shen Jianjia, and Shen Xiyin have recorded seven or eight provincial satellite TV Spring Festival galas together.

Whenever there is an opportunity, I will promote "Bear Bears: Treasure Hunt".

After all, during the Spring Festival this year, Ark Culture only has one movie released.

Moreover, it is a theatrical version of a cartoon that will be released during the Spring Festival.

The industry is generally not optimistic about it.

However, Fang Xing and Zhang Changfeng negotiated a box office contract of 600 million. If the final box office does not reach 600 million, Penguin Pictures will also divide the accounts based on the 600 million box office.

In other words, Ark Culture is likely to lose money on this animated film.

If "Bear Bears" fails at the box office, the loss could be in the hundreds of millions.

Although Penguin Pictures has not announced the 600 million box office betting contract signed with Ark Culture, this kind of thing is actually not a secret in the industry.

On the second day after signing the contract, the news spread throughout the industry.

In many film and television industry groups, there are industry insiders discussing it.

"The theatrical version of "Bear Bears" actually dared to sign a 600 million box office bet. This is too courageous."

"Don't the industry's estimates for the theatrical version of "Bear Out" say that the box office is at most 100 million? It's several times less than 600 million. Is there any new news out that the theatrical version of "Bear Out" will be a hit? "

"There is no new news. The gossip I heard from inside Penguin Pictures said that Fang Xing and Zhang Changfeng personally negotiated. Fang Xing took a 600 million gambling contract in exchange for 10% of the first day of filming. He is really a cruel person."

"Shit! If according to predictions, the theatrical version of "Bear Bears" only has a box office of 100 million, then adding in the publicity and distribution costs, Ark Culture will have to lose 100 to 200 million."

"It may not be a loss of 200 million, but it should be a loss of more than 100 million."

"I feel it will be close to 200 million, because Ark Culture has invested a lot in publicity and has a wide range of land promotions, so I am willing to spend money."

"What is the origin of "Bear Bears"? Although the TV version has good ratings, theatrical animated films are rarely successful. With a base of 100 million, it should be difficult to change."

"It was Fang Jing who reminded me of the gambling contract. Maybe he is very confident in this theatrical version of "Bear Bears"."

"I feel like he doesn't understand the market for animated films. He feels that "Nezha" can hit a box office of 4.6 billion, and "Bear Infested" can too."

"'Nezha' and 'Bear Infested' are completely different concepts, and their production costs are five to six times different."

The industry has already seen the trailer of "Bear Bears".

In terms of animation precision, "The Bears: The Treasure Hunt" and "Nezha: The Devil Boy Comes to the World" are indeed not on the same plane.

"Nezha: The Devil Boy Comes to the World" took three and a half years from project establishment to completion, with an investment of 400 million.

"Bear Infested: Treasure Hunting Bear Soldiers" has an investment of 70 million and a production time of seven months.

The two animated films are indeed very different in terms of investment and production time.

Therefore, the industry will never compare two animated movies together.

This is also the reason why the industry is not optimistic about "Bear Bears".

The investment is small, the production time is short, and it is a theatrical version of a TV cartoon. All factors combined, it seems that there is no possibility of high box office.

In fact.

Most of the industry's predictions for a movie are accurate. Even if there is an error, the error will not be too big.

therefore.

This time, the gap between the industry's predictions and Fang Xingxuan's box office bet reached 6 times.

In the eyes of most people in the film and television industry, even if "Bear Bears" becomes a hit, a box office of 200 million is already the limit, and 600 million is absolutely impossible.

"One thing to say, although the theatrical version of "Bear Bears" will most likely lose money, Ark Culture can indeed afford to lose money. Any TV series or movie can make several times the profit."

"Indeed, the strength of Ark Culture is undeniable. When "The Wandering Earth 2" is released, it is estimated that it will earn more than 4 billion yuan."

"The production of "The Three-Body Problem" has also been completed. When it is broadcast, the results should not be bad."

…

Amid the doubts in the industry, Ark Culture continued to promote "Bear Haunted: Treasure Hunting Bear Soldiers" with overwhelming publicity.

On the outside of buses in many big cities, images of Xiong Da and Xiong Er are spray-painted.

Local promotions are spread all over cities big and small.

Based on the ferocity of this kind of publicity, those who didn't know it would have thought it was a special effects blockbuster with an investment of 400 to 500 million yuan.

During the entire promotion period of "Bear Bears", Fang Xing did not participate much because he stayed on the set filming "The Wandering Earth 2".

The filming was completed until New Year's Eve, and the crew went home for the holidays.

Fang Xing spent the Spring Festival at home with his family just like last year.

Qian Qian has grown one year taller and is like a beautiful little princess. Everyone who sees her likes her.

Last year.

Fang Xing took his family to the cinema and could only watch animated movies that made adults want to sleep.

This year is finally different, there is "Bear Bears" released.

Moreover, when Qianqian was at home, she liked to watch the TV version of the cartoon "The Haunting of Bears". Every night when her father came home, the first thing she did was to hold his father's hand and talk about Xiong Da and what Xiong Er had done today.

.

On the eve of the Spring Festival, when her grandparents took her out to buy new year's goods, there were many "Bear Bears" posters in front of the supermarket.

There are also many products with the "Bear Bears" pattern printed on them on supermarket shelves.

When Qian Qian saw it, he took the things off and put them in the shopping cart.

The grandparents dote on their granddaughter so much that as long as the granddaughter is happy, they will pack it up and take it home no matter what they buy.

…

During the promotion period of "Bear Bears", the third season of "Bear Bears" cartoon has also come to an end.

The third season of "Bear Bears" on CCTV Children's Channel cannot have movie advertisements embedded in it.

However, for the sake of publicity, Nebula Animation directly purchased advertisements from CCTV Children's Channel. After the third season of "Bear Bears" was aired, it directly ran a 15-second commercial to promote the Spring Festival episode "Bear Bears: Treasure Hunt" nationwide.

Showing in cinemas.

This advertisement cost a lot of money, but the effect was very effective.

Children in many families know that "Bear Bears" will be released in theaters during the Chinese New Year, and they can only watch it in theaters and not on TV.

Therefore, before the Chinese New Year, many children have already asked their parents to take them to the cinema to watch "Bear Bears".

It’s not just CCTV Children’s Channel.

Other provincial satellite TV children's channels also bought advertisements during the second round of broadcasting the third season of "Bear Bears".

In addition to TV stations, there are also video websites.

However, the video website did not buy the advertisement. Instead, when signing the online broadcast rights, it directly produced a 15-second advertisement for "Bear Bears" and placed it at the end of the animation.

Therefore, the promotion of the "Bear Bears" animated film can be said to be all-round and without blind spots. The goal is to let all viewers who like to watch "Bear Bears" know that the "Bear Bears" series of animated films will be released in theaters.

With such ferocious claims.

The time has finally arrived on the first day of the Lunar New Year.

The Spring Festival movie is officially released.

As in previous years, Fang Xing takes his family to the cinema to watch a movie on the first day of every Lunar New Year.

In previous years, they were basically animated films produced by other film and television companies, but most of them were animations for young children, which would make adults sleepy after watching them.

This year is different.

An animated movie with Ark culture is released.

Therefore, before the family set off, Fang Xing booked tickets on his mobile phone.

Since we were watching the afternoon show, there were not many people, so it was not difficult to book tickets in advance.

Before departure.

Liang Jing called and asked if he wanted to watch "Bear Bears: Treasure Hunt" together.

After all, it was produced by Nebula Animation, so Liang Jing must watch it.

The two families had watched a movie together before.

So Fang Xing booked three more tickets and watched it with Liang Jing's family.

Arrived at the cinema.
To be continued...