Two popular movies were withdrawn during the Spring Festival. In addition to "The Wandering Earth 2", another reason was "Land of Demons 2".

Both films are special effects blockbusters with an investment of 700 million, and both have successful predecessors. The basic box office of both movies is around 4 billion.

If only one of these movies is squeezed into the Spring Festival schedule, other movies can still be played.

Now that the two movies are about to collide in the Spring Festival schedule, this is obviously a situation where the two powers are competing. If other movies squeeze into the Spring Festival schedule, they are seeking their own death.

Therefore, in order not to be caught between two 700-million-dollar productions, those two very popular movies changed their schedules.

That's what theater movies are like.

According to statistics from the National Film Administration, the total number of movie screens in China is now 80,000.

There is an upper limit to the number of viewers that can be accommodated in one auditorium and one screen.

The Spring Festival is indeed the biggest movie period of the year, but it cannot bear the battle between two giant movies.

There are "The Wandering Earth 2" and "Land of Demons 2" in the Spring Festival this year, and there really is no room for other movies to survive.

Withdrawing is actually a very wise choice.

Of course, there are still movies that have not been withdrawn.

Because the schedule is set very early, the film and television companies and distribution companies have already started to promote it, and the money for promotion has already been spent. Pulling the schedule means that the early publicity has been wasted.

To reschedule, we have to start promotion all over again, which is a huge loss.

Therefore, there are two movies that I can only bite the bullet and watch.

At least two of them have been withdrawn, leaving a little more room for survival.

On the propaganda offensive.

"Land of Demons 2" is very fierce. After all, the investment of 700 million is not for fun, and if it dares to compete with "The Wandering Earth 2", it must be confident.

"Land of Demons 2" replicates Fang Xing's promotion strategy at the Spring Festival Gala of Satellite TV, and is deeply tied to Jiangnan Satellite TV to promote the movie at the Spring Festival Gala.

The effect is also very obvious, and "Land of Monsters 2" has the 3D special effects little monster image from the previous game as a doll, and the movie peripheral market is also doing well.

This time it is indeed a battle between two strong men, it depends on who can have the last laugh.

"The Wandering Earth 2" was promoted on the sixth season of "Sing Out Loud", and the effect was also very good, and the theme song "Human Is_" has already topped the hot song list. In terms of communication power, the song's communication power is stronger

.

It's New Year's Eve.

As in previous years, Fang Xing spends the Chinese New Year with his family at home, which has become a routine.

However, Ark Culture has many singers appearing on the Spring Festival galas of major TV stations.

Lu Ming also attended the Spring Festival Gala of CCTV. In addition to CCTV, there was also the Spring Festival Gala of Wutai Provincial Satellite TV. It can be said that you can see him singing on TV every day.

In addition to Lu Ming, Shen Jianjia and Shao Yu also recorded the Spring Festival Gala for provincial satellite TV.

It can be said that the singers of Ark Culture are in full bloom.

After all, every singer under Fang Xing has a famous song.

For many singers, one famous song is enough to last a lifetime, and Ark Culture has more than one singer.

…

New Year's Day.

It was the annual program again, and Fang Xing took his family to the cinema to watch a movie.

The most important movie for Ark Culture this year is naturally "The Wandering Earth 2".

However, Fang Xing did not come to watch "The Wandering Earth 2", but made an appointment with Liang Jing's family to watch "Bear Infested: Snow Ridge and Bear Wind" together.

That's right, now the two families have developed the habit of watching "Bear Bears" together on New Year's Day.

I watched it all with children. Although "The Wandering Earth 2" is great, since I'm watching it with children, "Bear Bears" is more suitable.

Qian Qian is five years old this year, she is much more sensible, and she likes "Bear Infested" more.

Watching the movie "Bear Bears" every year has become her happiest thing during the New Year.

Because her father usually spends less time watching TV with her, and even less time to watch cartoons together.

The movie "Bear Bears" can indeed be watched by adults, but strictly speaking it is more suitable for younger children.

The TV version is even more childish, so when Fang Xing is at home, he rarely watches cartoons with Qian Qian.

Moreover, you can buy a lot of snacks while watching a movie so you don't have to be too happy.

…

On the first day of this year, there were more viewers in the cinema than last year, and the difference can be seen with the naked eye.

The reason for this is also very simple.

During last year’s Spring Festival, the leading movies in the Spring Festival had a final box office of just over 2 billion.

In fact, last year's Spring Festival movies were not that attractive to the audience.

This year is different.

Two S-scale productions, and both are the second in a series of movies. With the audience base accumulated from the previous movies, there are naturally a lot of viewers who come to watch the movie.

Originally, if a movie of this level was released during the Spring Festival, it would be able to boost the box office during the Spring Festival.

But this year there are two films, and the number of viewers is naturally much larger than in previous years.

"There are more viewers this year than last year, but they are all here to watch "The Wandering Earth 2" and "Land of Monsters 2." Liang Jing certainly hopes that the audience will come to watch "The Infested Bears."

However, he is very clear that the status of "Bear Bears" is not to compete for the Spring Festival box office championship, but as a fixed program every year. As long as the results are better than last year, it is a success.

"Mr. Fang, the competition for the Spring Festival stalls this year is very fierce." Liang Jing brought up the topic.

"It's really intense." Fang Xing nodded.

"The Wandering Earth 2 is of high quality and has a good chance of winning the box office championship," Liang Jing praised.

Fang Xing shook his head and said, "Not necessarily. In fact, the length of "The Wandering Earth 2" is a bit disadvantageous."

"The Wandering Earth 2" is nearly three hours long, which is longer than ordinary movies.

In the current movie market, the movie market generally lasts between one and a half to two hours.

One and a half hours is a long time that the audience will not get bored, and most viewers can finish the movie without going to the bathroom.

But three hours is a little too long.

In fact, "The Wandering Earth 2" can be cut into two parts, and directly become "The Wandering Earth 2" and "The Wandering Earth 3".

If you cut it like this, you can earn one more movie at the box office.

From a profit perspective, this option is more cost-effective.

However, Fang Xing didn't do that.

Only by connecting the stories of "The Wandering Earth 2" in series can the story be told clearly. Cutting it into two parts will inevitably result in the story not being told completely and making the audience feel that there are some shortcomings.

Therefore, Fang Xing gave up the opportunity to double the movie box office and released the three-hour version of "The Wandering Earth 2" directly.

Being nearly three hours long, it not only makes twice as much money at the box office, but also makes it unpopular with movie theaters.

the reason is simple.

If a one-and-a-half-hour movie like "Land of Demons 2" can be scheduled for ten shows a day, then the same time schedule for the three-hour "The Wandering Earth 2" can only be scheduled for five shows.

Among the five elements, the number of screenings will be reduced by half, and the cinema will make half the money.

Of course, the duration of "The Wandering Earth 2" is three hours, and the corresponding movie tickets will be more expensive, but no matter how expensive they are, they will not double the ticket price.

Moreover, if the ticket price is high, the audience will be resistant.

They are both movies, one ticket costs 35 yuan a piece, and the other one costs 45 yuan, which feels a lot more expensive.

Audiences will not be so rational and think that 45 yuan to watch for 3 hours is more cost-effective than 35 yuan to watch for 1 and a half hours.

therefore.

The three-hour "Wandering Earth 2" has no advantage in terms of length.

Cinemas and theater chain companies are giving "Land of Monsters 2" more preferential treatment.

Especially for the golden show at night, "The Wandering Earth 2" can only be scheduled for one show, but "Land of Monsters 2" can be scheduled for two shows.

Liang Jing has also produced five animated films and is very familiar with the process, so he knows that "The Wandering Earth 2" is under great pressure.

Fang Xing was very relaxed: "I've done everything I should do, it's the market's choice."

The publicity has been sufficient, and whether "The Wandering Earth 2" can finally break through will depend on the quality of the film.

…

At the beginning of the movie, two families entered to watch "Bear Bears".

The Spring Festival box office war has begun.

As expected, this year is dominated by "The Wandering Earth 2" and "Land of Demons 2", and other movies are just soy sauce.

"Bear Infested" is also a running companion.
To be continued...