Chapter 173 The counterattack against Zezra begins!

Hu Lai was surprised. He had always been worried that the chips would be out of stock, but he didn't expect that the chips would not be out of stock. However, the production capacity of the central control large screen was insufficient?

In the past year or so, under the influence of various factors, many commodities have indeed increased their prices; at the same time, due to many reasons, various industries have also experienced a certain degree of insufficient production capacity.

Hu Lai was also unsure whether it was really insufficient production capacity or other reasons.

Director Zhang knew that Hu Lai was confused and explained:

"Boss, there are two production lines in total for LG's 15.4-inch a-Si IPS screen, mainly for Zezra."

"At the beginning, the central control screen used by our shared car "Mafice" was the same 15.4-inch screen in the Zezra series. At that time, the number of purchases was not large, which was equivalent to LG selling a little of Zezra's production capacity to us."

"It is said that Zesla has already reserved all the production capacity of the two production lines and requires LG to supply it with all its strength. Zesla has shipped millions of units a year, so LG certainly cannot offend this funder."

oh?

Hu Lai suddenly realized that Zesla had included the entire production line, leaving "Qingluan"'s central control large screen out of stock.

He looked up and asked, "Then, are there any other alternative manufacturers besides LG?"

Director Zhang said: "Yes, we contacted BOE. BOE can do it, but we don't have many. If BOE opens a new production line, the cost will be higher, and."

"And, because the final intellectual property rights of the IPS screen are all in the hands of LG, there is still a gap between the quality of BOE's IPS screen and LG."

When I heard this, I was not surprised.

If Zesla can choose LG's IPS screen, it must have been screened layer by layer, and it must be the best choice for comparison of the best among multiple parties. How can there be such a good replacement?

Before Hu Lai could think more, Director Zhang continued:

"Boss, not only is it a problem with the IPS screen, but also Bosch also sent messages."

"The carelessness is almost the same. The ESP (body electronic stability system) module production capacity is insufficient, and we will no longer be able to provide supporting services in a short period of time."

After saying that, he looked at Hu Lai and emphasized:

"Boss, compared with LG, Bosch has clearly told us that it will not be able to provide ESP supporting services for all models of Phoenix Auto from now on!"

really.

Hu Lai narrowed his eyes slightly and suddenly understood in his heart.

If the IPS screen is still uncertain, then the Bosch ESP module is also cut off at the same time, which is absolutely abnormal.

He could guess without thinking carefully that it was probably Zezra doing small moves behind his back.

Who else can put pressure on LG and Bosch to out of stock on Phoenix Automobile except for the absolute big money owners in the industry of Zezra?

Hu Lai was very unhappy, but the expression on Director Zhang's face became even more serious:

"Boss, compared to the IPS screens in China, there is no company in China that can replace ESP!"

"Now the market is Bosch and Trinhe are doing ESP, and Trinhe is an American company. I don't even need to ask and know that the other party will not accept orders."

Is there no domestic manufacturer that can replace it?

Hu Lai felt nervous and realized the seriousness of the matter.

According to Director Zhang, although BOE's IPS screen quality and price are worse than LG screens, and even if the suppliers are changed again, it will take at least one or two months to restore normal screen supply.

However, at least IPS screens can have a temporary replacement.

As for ESP body electronic stability system, no domestic manufacturer can produce it.

Hu Lai knows a little bit about the functions of ESP. ESP is an electronic stability system for the body. It mainly targets the wheel slip, loss of control, and drift caused by emergency braking, sharp turns and other conditions during daily driving, so as to automatically correct the deviation of the computer to prevent the vehicle from overturning and ensure the stability of the vehicle.

an electronic assist system.

In European and American countries, ESP is mandatory for every car to be installed.

Although there is no mandatory requirement for all cars to be equipped with ESP systems in Yan Country, ESP is now standard even for domestic cars worth tens of thousands of yuan.

Thinking of this, Hu Lai's face gradually became gloomy.

Bosch suddenly maliciously cut off the supply of ESP modules, and Phoenix Automobile had no preparation at all. In a short period of time, the production capacity of "Qingluan" was completely limited!

I originally thought that a global giant like Bosch would not do this, but I didn’t expect it!

Hu Lai became more and more popular. After the first phase of publicity of "Qingluan", he never targeted Zezra.

Unexpectedly, if he didn't mess with Zezra, Zezra would deliberately cause trouble for himself.

but……

Hu Lai was not panicked. It should not be difficult to have a popular function like ESP. It should have similar functions in his own domestic light system.

He had an idea in his mind and lost all his favor for Bosch.

Since Bosch, you are willing to follow Zezra's mercy and don't want to sell me ESP modules, don't blame me...

If you don’t want to sell it, I will sell it!

This is what you forced me!

Hu Lai made up his mind and was about to find an excuse to enter the system. Unexpectedly, before he could talk to Director Zhang, the phone on the desk rang.

When I saw the caller ID, it turned out to be Mr. Wang of BYD.

"Hey, Mr. Wang."

Mr. Wang was a little anxious on the other end of the phone and said:

"Mr. Hu, I just got the news that it is said that Bosch and others will not provide you with ESP supporting services for Phoenix Auto?"

Hu Lai was surprised, and he never expected that Mr. Wang would receive the news so soon. After he made up his mind, he could not hear any anxiety in his tone.

"Haha, Mr. Wang, you are so well-informed!"

"But you are indeed saying it well. I just received the news that Bosch and others have issued a notice letter because of the shortage of ESP modules, they will not provide ESP supporting services to Phoenix Auto in the short term."

"Then, Mr. Hu, what are you going to do?"

Mr. Wang's concerning words still moved Hu Lai.

Although Phoenix’s initial cooperation with BYD was to help Phoenix win the championship on “Isle of Man TT”.

But after increasingly in-depth cooperation with BYD, Hu Lai also felt that BYD's corporate culture became increasingly admired by Mr. Wang's special Yanguo entrepreneur.

He replied with a smile on the phone:

"Mr. Wang, I haven't thought about this yet."

Mr. Wang paused and said after a little thought: "Actually, we BYD have been developing the ESP module function."

"And we have finished testing on several BYD models. We were waiting to announce the R&D results next month, but we didn't expect this to happen."

"If you want to and trust our ESP functions, I can immediately arrange for engineers to go to Phoenix Auto to start testing with "Qingluan"."

"But the test will definitely take a certain amount of time, about a month."

BYD can do it!

Turtle, BYD is not showing its mountains and no water, and its various technical reserves are slowly catching up. It is worthy of being the top private enterprise in Yan Country!

Hu Lai was shocked and then became excited.

According to Mr. Wang's opinion, he has already finished testing on BYD's own model, so there must be no problem.

I used to think about purchasing ESP functions in the system, but since BYD has a ready-made one, there is no need to waste points. Now points are valuable.

However, Hu Lai wrote down the hatred of Bosch's back-stopping this time.

Hu Lai's thoughts turned to his mind and said happily:

"Mr. Wang, of course we believe in BYD. Since that's the case, then send engineers to come as soon as possible."

Director Zhang, who was standing beside Hu Lai's face, looked like he hung up the phone with Mr. Wang. Director Zhang also knew that BYD could produce ESP, and he couldn't help but feel relieved.

Hu Lai reminded Director Zhang to contact BOE about the 15.4-inch IPS screen immediately. Director Zhang nodded repeatedly and then brought the good news to Zhang Feiyang.

After Director Zhang left, Hu Lai was alone in the office and his mind flew around.

Although both the IPS screen and the ESP module have been temporarily solved, this also makes him pay attention to a new problem.

That is independent and controllable substitution.

The bicycle, electric motorcycle and tricycle industries that Phoenix Factory previously mainly operated, had not had a high technological content.

Although there are "continuous transmissions" such as bicycles that require imports from island countries, "Nirvana" does not actually use "continuous transmissions", and other spare parts are almost all made in China.

Although Anchuan Motors limited the purchase of high-end motors on the "Rainbow No. 6" electric motorcycle, it later relied on the system's "super blue sky motor", which perfectly solved the motor problem.

Hu Lai also thought about using "super blue sky motor" to hit the high-end market of Anchuan Motors, but Hu Lai has not taken action yet. Anchuan's high-end S-1 motor and even all high-end electric motorcycle motors in the island country have directly reduced the price.

In this way, although Phoenix's "Super Blue Sky Motor" has leading performance, its cost is not low, and the product profit will not be high after the price reduction.

In addition, Hu Lai's focus later shifted to new energy vehicles, so the matter of expanding production capacity of Blue Sky Motor has been put on hold, which is used to meet the use of its own Rainbow series motors.

Now, I didn’t expect Hu Lai to experience the feeling of being suddenly cut off from offering.

hehe.

Hu Lai recalled the feeling of being cut off from offering, and felt even more unhappy!
To be continued...