Chapter 275 Lock the Phoenix mobile phone in Yan Country!

Across the ocean.

It was morning on the other side of the ocean at this time.

Located on the 32nd floor of the Hongguo Building in Cupertino, Cook had an overseas video conference call with a group of senior executives in a luxuriously decorated conference room early in the morning.

On the other end of the video call was Kaili, the overseas strategy director of Hongguo Group who was in charge of Yanguo.

In the picture, Kaili looks a little haggard.

"Cook, this is the latest situation."

"According to the latest data we got at 12 noon, the Phoenix 'Spark' series has pre-ordered more than 1.5 million units on Yanguo's mainstream shopping platforms, while the 'Super' series should have exceeded 250,000 units!"

"Phoenix's high-end flagship exceeded 250,000 units in two days, which is already a very good sales volume for a new brand. If I remember correctly, the only high-end flagship that could achieve such data was the Huawei mobile phone that was at its peak back then.

Did it.”

"I am now a little worried that this will cause the sales of our Hongguo 14 to decline in the Yanguo market..."

"Do you think we should make some countermeasures?"

After hearing the latest data reported by Kaili, the entire conference room was somewhat silent.

It’s not because Phoenix’s sales figures are terrible. To be honest, do people think such figures are high? It’s not very high either.

In recent years, every new Honggo phone launched in Yanguo has sold over one million units on the same day. The Phoenix flagship's sales of 250,000 units in two days is still much lower than Honggo's.

The important thing is...

After all, this is Phoenix Mobile's first flagship phone. Such sales volume shows that Phoenix Mobile will be a very strong competitor in the future!

Cook's face above the conference table looked a little gloomy.

For Hongguo mobile phones, the sales volume of 250,000 units of Phoenix mobile phones in two days is not enough to pose a huge threat to Hongguo mobile phones. He is more worried about the amazing innovation displayed by Phoenix mobile phones at the technical level.

He has been in charge of Hongguo Mobile for so many years, and has experienced the impact of many Yanguo mobile phones such as Huawei and Rice in Yanguo, but no Yanguo company has ever given him such a headache.

Honggo has always been top-notch in the mobile phone industry in terms of both hardware and software. A-series chips, IOS systems, and Icloud are Honggo's strongest moats, creating strong brand competitiveness for Honggo mobile phones.

Judging from the "Breaking Dawn 005D" chip announced at the Phoenix press conference, it is no surprise that the Honggo A15 chip has been completely outperformed by Phoenix chips.

Phoenix's "future OS" is also a relatively independent system, which is on par with Hongguo IOS, not to mention Icloud. The 100G free network disk and ecosystem of Phoenix mobile phones also surpass iCloud in all aspects.

What worries him the most is that the "semi-solid mobile phone lithium battery" that has been highly expected to be used in the next generation Hongguo 15 as a breakthrough technology has also been released by Phoenix Mobile!

In other words, when facing the Phoenix mobile phone, the current Hongguo mobile phone has no technical advantages. The only thing left is the brand power and reputation formed by the Hongguo mobile phone over the years!

Thinking of this, Cook did not rush to answer Kaili. Instead, he turned to look at Charles from the marketing department and asked:

"Charle, how is our booking situation in China and Europe now? How is the feedback on the Internet?!"

"Sir, it's not bad."

"The feedback from our country, Europe, island countries and other Asia-Pacific regions is pretty good, and the number of pre-sales and reviews online are basically in line with expectations."

"According to predictions, our Hongguo 14 should not have much problem selling well around the world!"

Cook's face suddenly became much better. The largest base of Hongguo mobile phone is in M ​​country, which accounts for 40% of Hongguo's global market share, about 25% in Europe, and 24% in China. In other words.

As long as Hongguo is in country M and there is no problem with the basic market in Europe, Hongguo will have enough capital to play in Yanguo and Phoenix Mobile.

"What about the stock price? How is the stock price today?"

It happened to be the opening time for the U.S. stock market. Charles took out his phone, took a look at it, and then handed it to Cook.

"The stock price fell by 1% yesterday, and it is still up by 0.2% at the opening today. It seems there is no problem."

“Once our Hongguo 14 is officially launched and the sales data is compiled, I’m sure our stock price will continue to hit new highs!”

Cook glanced at the phone screen and handed it back to Charles.

At this time, Cook looked at everyone and said:

"Everyone has heard the data provided by Kaili just now. Phoenix Mobile is indeed a strong opponent of ours, at least in the future..."

"I want to hear your opinions on whether we should adopt any plan..."

After saying that, Cook turned his attention to Ciel, obviously wanting to hear Ciel's opinion.

Charles took advantage of the situation and pursed his lips:

"Mr. Cook, you and Kaili are both born in the field of technology. Subconsciously, you are very wary and even afraid of Phoenix's various technologies."

"But I do market research, and I don't think that the more advanced the technology of a product, the better it will definitely sell. If this is the case, the Japanese Mazda should dominate the world's cars with its Blue Sky engine..."

"To be precise, the better it can meet the needs of consumers, the better it will sell. Brand, usage experience, and habits are all among consumer needs."

"What I can see at the moment is that Phoenix's 'semi-solid mobile phone lithium battery' can meet the needs of consumers better than ours. I don't think there is a big gap in other products, and we don't also have 'semi-solid mobile phone lithium battery'"

Technical reserves?"

"So, I still have the same view. It is best for us to sell mobile phones as normal and wait for the market to give us feedback before we make adjustments to the plan."

As soon as Charles finished speaking, another blond executive from a seat away also said:

"I also agree with Shire's statement that the 250,000 units of Phoenix phones in two days are worthy of attention, but they are only at the level of Huawei phones before."

“If we adjust the price of the Yanguo region in response to the Phoenix mobile phone, it is likely to have an impact on other regions in the Asia-Pacific region... Moreover, we have never lowered the price of a new mobile phone as soon as it is released, which will have a negative impact on our brand.

It’s unacceptable.”

Cook nodded and looked at Carey on the screen.

After a while, Cook said:

"Kelly..."

"Perhaps you know more about the specific situation there in Yan Country, but I also prefer Ciel's plan."

"We'd better wait and see if the specific sales volume of Hongguo 14 is adjusted after it is launched in Yanguo District. What do you think?"

The words reached Kaili's ears along with the network signal. Although Kaili was a little disappointed, he could still understand Cook.

For Hongguo's new mobile phone, anything can have an impact on the whole body, and it will cause major media reports around the world, and there is no room for Cook to be careless.

but.

After a while, he reminded:

"Mr. Cook, we need to speed up the development of a new generation of chips."

"Furthermore, I think we also need to launch our 'semi-solid mobile phone lithium battery' quickly. It is best to launch the mid-term facelift of Hongguo 14S at the launch conference next spring!"

“In this way, we won’t have any obvious shortcomings against Phoenix phones.”

Cook fully agrees with this.

For mobile phone chips, the performance of the "Daybreak 005D" fourteen-core chip is indeed awesome, but based on the current daily use of mobile phones, Honggo's A15 processor is completely sufficient.

In other words, after a short period of time when the processor trend has passed, consumers will not be particularly sensitive to chip performance. After all, both mobile phones can fully meet 99% of daily applications.

but……

Mobile phone batteries are really different. You can have a profound experience after using them once...

"Don't worry, Kairi."

"I have already considered the change of Hongguo 14S you mentioned at the spring launch. The technology we cooperate with Panasonic Battery will soon be put into mass production..."

"As for the chip research and development you mentioned, we have contacted Taiji Electric's engineers yesterday. Their new generation of 4-nanometer process is about to break through. By then, our next-generation chip will also be able to improve a lot of performance using the 4-nanometer process..."

"However, the publicity of our chip performance has indeed become our biggest short-term weakness, and we will not be able to reverse this situation in the short term..."

Cook's words made everyone smile bitterly. Just when the atmosphere was getting tense, Yanguo District CEO Xia Huixia, who had been silent on the other end of the conference call, suddenly raised his hand and said nervously after a moment:

"Mr. Cook, the problem of chips is not a big problem in Yanguo."

"oh?"

Cook's eyes narrowed and he looked at Xia Hui.

"Xia, please tell me your thoughts carefully."

Xia Hui coughed lightly and cleared his throat.

"Boss, you don't understand the situation in our country."

"99% of people in our country pay more attention to brand, reputation and operating experience when buying mobile phones. Most people don't understand the performance and parameters of mobile phones."

"So, we can definitely find a few experts to promote the theory that the number of cores is useless, and vigorously promote that it is useless to have too many cores in a mobile phone chip. 6 cores and 8 cores are enough, and too many cores are a complete waste..."

"On the other hand, we can increase the advertising of Hongguo 14..."

Cook was stunned. The number of cores is useless?

But after a moment, Cook pushed up his glasses and said:

"Xia, your opinion is good. Come down and write a detailed report to me. We can allocate some extra advertising costs."

"Okay, thank you boss."

Xia Hui's suggestion interrupted the overall rhythm of the meeting, but Kaili soon regained control of the rhythm of the meeting.
To be continued...