Chapter 4 The Phoenix card is about to be replaced by the old one.

Everyone present knows some technology more or less, and after a little communication, they understand the importance of transmission technology.

However, everyone was happy for only a moment, and then returned to the real problem.

Although the technology is good, the transmission system alone cannot solve the company's difficulties in a short time.

"Boss, the transmission technology is indeed very good, but people who buy urban commuter cars don't care too much about the handling."

"People who buy commuter cars are more concerned about price. Our costs cannot be reduced and we have no price advantage at all compared with small manufacturers."

"Yes, if the price is high, no one will buy it, and if the price is low, there will be no profit. It's really difficult!"

Everyone was a little discouraged. Although what he said was straightforward, it was also the current situation of the bicycle industry.

High-end faucets possess core technology and enjoy the brand premium brought by technological leadership.

As for low-end bicycles, because the threshold is low, it is more of a bloody price competition between third-tier manufacturers and copycat manufacturers.

Profits are getting lower and lower.

Just when everyone was in despair, Hu Lai burst out laughing: "Don't give up, we still have a chance to turn around!"

Chance?

Is there really any chance?

The path of OEM is unavailable.

The road to foreign trade is also blocked.

Is the last chance really to develop new products?

But the competition among low-end urban commuter cars is too fierce!

Profits are horribly low and there are so many competing manufacturers!

Everyone raised their heads and looked at Hu Lai with the last hope in their eyes.

Hu Lai said confidently: "I have obtained a new type of spray material that can greatly improve the quality of the frame."

Everyone followed his gaze, and the PPT on the screen displayed the parameter data of the MQ-1 spray-coated polymer composite material.

No one is interested in other content, only the explanations in the document.

[MQ-1 type sprayed polymer composite material]: After the polymer material is sprayed, a high-strength composite material layer is formed. Depending on the material, the performance improvement is different.

Polymer composite materials?

What are polymer composite materials?

Carbon fiber seems to be an inorganic polymer composite material!

Hu Lai knew that everyone had questions in their minds, so he directly explained.

He explained: "Carbon fiber is a polymer composite material."

"However, our polymer composite material is directly sprayed on the surface of the object to form a composite material layer. It is a spray-coated material."

"The material layer formed after solidification has higher rigidity and strength than high carbon steel!"

Han Ming asked in surprise: "Does it mean that we can not use high-carbon steel to make the frame, but directly replace it with other materials and spray a layer of polymer material?"

"That's right!"

Everyone took a deep breath and figured out all the key in an instant.

This kind of sprayed polymer material has such an awesome effect!

The frame is not made of steel, but is made of lighter materials, and then sprayed with a layer of molecular material to achieve higher strength!

This is the weight of proper carbon fiber and the strength of high carbon steel!

If the price is cheaper than a high-carbon steel frame, wouldn’t the cost be directly reduced?

Han Ming's eyes became extremely hot: "Boss, is this polymer material expensive?"

Hu Lai shook his head and said: "It's very cheap."

He had already seen the raw materials for production when he was in the office, and the raw materials were all commonly used chemical materials on the market.

Although the number of raw materials is close to more than 30, the price is not expensive.

Hearing that Hu Lai said it was very cheap, everyone's pent-up emotions were finally released, and the conference room suddenly burst into cheers.

The new material is cheaper than the high-carbon steel body, and the cost of the entire vehicle is immediately reduced.

Maybe it can really blaze a trail in the commuter car.

“The boss is so awesome!”

"Now the Phoenix Factory is saved!"

"I just said that Mr. Hu is young and promising, and he must have a solution."

Yi Yi looked at Hu Lai, and everyone's mood improved obviously because of the man in front of him.

Hearing Hu Lai cough, the whole place fell silent, and everyone's attention was focused on him again.

Hu Lai rarely put away the smile on his face and looked solemn.

"But before we start discussing the new car, I want to show you a video."

After saying that, I opened the live broadcast website and played the evaluation video of the Thousand Miles Cycling.

The sound of "riding thousands of miles" slowly came from the video. When they saw the Phoenix brand among the five cars, everyone's hearts tightened.

As the video played, the expressions on the faces of everyone present changed. Hu looked in his eyes and considered it silently in his heart.

The video is only about ten minutes long, but everyone feels that a year has passed!

Until the end of the video, the entire conference room was silent.

The mocking voice of "riding a thousand miles" echoed in everyone's ears, and the words of industrial garbage hit everyone's hearts, and many people lowered their heads.

Many of the people present have personally produced this bicycle. How can you feel good when you see the products you produced being sprayed all over?

Who can feel better watching the Phoenix Factory's Phoenix brand being sprayed into industrial waste?

Everyone is an employee of the Phoenix Factory, and they are one with the Phoenix Factory through honor and disgrace. How can we not know the principle of both prosperity and loss?

Hu Lai stood back in front of the stage, his expression serious and his eyes sharp.

He scanned the crowd with his eyes and looked at everyone aggressively. The venue was silent for a long time, not knowing what the purpose of this nonsense was.

After watching everyone one by one, Hu Lai's deep and deep voice came: "I hope you will always remember the feeling of watching the video today."

"We are not only making products, but also making products with conscience and pride in making domestic products."

"I hope this is the only and last time the Phoenix Factory will be insulted as industrial waste."

Everyone was shocked. This was the first time in two years that they heard their boss say such bold words.

It was the first time I saw Hu Lai’s sharp and aggressive eyes!

Before anyone could react, Hu Lai continued: "The previous products were indeed defective, and we need to be responsible for the previous problems."

"Yi Yi, after the meeting, we will announce on the official website that all Phoenix brands purchased within 5 years, regardless of their condition, will be exchanged for new ones."

Trade in old for new!

"So courageous?"

"Now that the factory is facing bankruptcy, isn't the first priority to think about how to save the factory?"

"The boss really wants to return to the domestic market. He will take drastic measures and redouble his reputation."

"Although there have been no bicycle sales in China for two years, there will still be more than 100,000 units in five years at least."

"Can the factory afford this? The factory already has no money!"

Everyone was shocked. Han Ming wanted to stand up and object, but he still couldn't stand up.

Hu Lai's prestige was completely established, and he then arranged the work:

"I still have to work hard for you to go to Station C to live broadcast. Lion Live and Douyin Live have set up corporate live broadcast rooms to announce our trade-in announcement."

Yi nodded.

After arranging Yiyi's work, all the focus of the work fell on the new car.

Hu Lai brainstormed ideas and set the tone first: "What I want is the ultimate cost-effectiveness, an absolutely cost-effective urban commuter bike!"

In his previous life, he lived at the bottom of society. After graduating from college, he came to Shenzhen City alone and made a name for himself in the shopping mall with his unyielding character.

He deeply understands that not everyone values ​​the parameter configuration of bicycles, and more people still regard bicycles as ordinary travel tools.

As long as the quality is stable, flexible, lightweight and easy to use, it can meet the basic needs of most people.

After all, there are only a few people who are willing to spend thousands or tens of thousands of dollars on bicycles.

Hu Lai accurately positioned the new car.

Excellent value for money.
To be continued...