Chapter 66: Do you frequently change jobs in your investment circle?

After Hu Lai announced the price of "Rainbow" at 1,988 yuan, the Phoenix booth was completely excited.

Under the leadership of Phoenix fans, a small sales boom immediately occurred in the on-site exhibition hall.

Ordinary tourists who were still watching were eager to move under the warm atmosphere.

Otherwise, buy one and try it?

Of course, there are also hesitant customers who are worried about the quality of "Rainbow".

However, Phoenix can no longer take care of these customers.

Although Han Ming specially sent additional staff to the exhibition hall today, the manpower is obviously still insufficient.

All Phoenix staff members have been surrounded by people asking various questions.

The whole scene was a bit chaotic. Fortunately, Hu Lai entrusted the venue staff to find two tables out of desperation, and then organized everyone to queue up to buy cars, and the order on the scene was slowly restored.

The live broadcast was very popular, and netizens on the Internet were even more crazy.

"1988 yuan? It's really a price butcher. Pony just launched a new car 'NiuP' for 4699 yuan. This damn thing was accurately intercepted!"

"Ride first, ride first, ride first, ride first, say important things three times!"

"I'm so lucky I didn't guess the price, otherwise I'd be slapped in the face again."

"I'm protesting. There are probably about a thousand people present. Why are there only 5,000 places?"

"Stop protesting J2, place your order quickly, it's only 1988 yuan, I'll buy it right away!"

"It's stuck... It's stuck. Why can't it be transferred out at the critical moment? I lost..."

The popularity of the Phoenix live broadcast room at station C exceeded one million. When the price was announced, the barrage was filled with the number 1988.

Just five minutes later, the first batch of 5,000 cars sold in the live broadcast room was out of stock!

"I'm not convinced! Why are there only 5,000 live broadcasts online?"

More netizens who didn't get it protested angrily, and for a while, both online sales and on-site sales were robbed!

The scene became more and more lively, and more and more people couldn't help queuing up to buy cars. Hu Lai then found a few tables to divert the crowd, and even the organizing committee specially sent additional manpower to maintain order.

The manufacturers looked at the busy traffic and crowds of people in the Phoenix showroom, and then looked at their own deserted showroom, feeling uncomfortable.

Xu Yang from Dadi Brand looked at the people queuing up and felt extremely bitter in his heart.

On the first day of the auto show, our own employees laughed at the "Rainbow" as Feiniao's problem car.

But in the blink of an eye, the car he once laughed at turned back.

1988 yuan!

The price/performance ratio is too high!

If I were an ordinary customer, I might not be able to help but place an order!

Feiniao was already a popular model when it sold for 2,999 yuan. Now it not only has so many more configurations, but the price is also 1,000 yuan lower!

Fragrant, really fragrant!

But for colleagues, it’s not that good.

It's cruel!

Too cruel!

1988 yuan, such an awesome battery life!

Such a powerful configuration!

This directly digs into the roots of models priced below 3,000 yuan!

Among all manufacturers’ models priced below 3,000 yuan, or even below 4,000 yuan, which one is still competitive against Rainbow!

Such high cost performance is going crazy in the market!

How do you let others live?

A deep sense of powerlessness welled up in Xu Yangcheng's heart.

Forget it, just mess it up.

It’s the senior management who should have the headache.

He sighed, with only the last trace of fantasy left in his heart.

I hope Phoenix's "Rainbow" will have the same problems as the previous bird, and problems will continue after it goes on the market!

Xu Yangcheng still had some illusions, but Wang Meng had no illusions in his heart.

When Hu Lai came up with 1,988 yuan, Wang Meng's hands and feet suddenly became cold, and the cold air rushed straight to his forehead!

There are only two words in my mind.

It's over.

The new "NiuP" is finished!

The motor and battery of "Rainbow" are basically the same as "NiuP", but the configuration is far superior to "NiuP".

And the price is less than half of "NiuP", so how can you sell it?

Originally "NiuP" was specially launched to attack Didi's "Qidi". Unexpectedly, before it could compete with "Qidi", it directly encountered the more cost-effective "Rainbow"!

Although Pony Electric Vehicles has a brand advantage that Phoenix cannot match in the electric motorcycle industry.

But "NiuP" will inevitably receive a huge impact after "Rainbow" comes out!

He sighed and looked at the "rainbow" on the stand in the distance.

Such pricing is really a nuisance!

Next, the pricing of most models in the market will be affected!

The new "NiuP" is undoubtedly the first to bear the brunt!

Why!

Wang Meng was in great pain and couldn't help but wonder, why could the Phoenix Factory solve all the problems in just a few days?

The doubts in his heart were hard to explain, but Feng Rong in the corner of the exhibition hall was extremely shocked!

1988 yuan?

Even people like Feng Rong who don’t pay attention to the electric motorcycle industry know that this price is completely lower than the market price!

Although there is no in-depth research on the electric motorcycle industry, the profit margin of the entire industry is roughly known!

In the field of electric motorcycles today, first-tier brands like Emma, ​​Crescent, and Pony have profit margins of only 8%.

Top companies like Didi can barely achieve a profit margin of 11%, which is already the ceiling of the industry.

As for Phoenix Factory, how much profit margin can it make when the selling price is significantly lower than its peers in the market?

1%?3%?5%?

Thinking of this, he couldn't help but think of another famous technology company in Yan Kingdom.

Rice is a people-friendly brand that focuses on cost-effectiveness.

Is Phoenix going to adopt the rice business model?

But……

Feng Rong has been working in the investment circle for twenty years. He has been involved in large and small companies in the industry and knows a thing or two about most business models.

But at this moment, he suddenly realized that he couldn't understand Phoenix's strategy at all!

It is a very competitive product priced at 3,000 yuan or 4,000 yuan, so why is the price set so low?

Even rice cannot be priced like this!

Not only the "Rainbow" electric motorcycle, but also the "Nirvana" bicycle is priced lower than the market price!

Does Phoenix Factory really not want to make money?

How can it be!

Feng Rong originally thought that he had a clear understanding of the Phoenix Factory's operating model, but when the price of "Rainbow" came out, he felt that he couldn't understand it again!

But it wasn't just the Phoenix Factory's pricing that he couldn't understand.

The technology displayed at today’s “Rainbow” press conference is absolutely full of useful information!

Not to mention the independent in-vehicle operating system, Phoenix Voice Assistant alone is already worth a lot of money!

I didn’t expect that so much technology would appear in a small electric motorcycle launch event.

Phoenix is ​​really full of surprises.

Feng Rong touched the investment contract in his briefcase. This was the first time in his investment career that Gao Ling was so unsure.

Just when Feng Rong was a little worried, Hu Lai had already arranged the exhibition hall affairs and walked quickly towards Feng Rong.
To be continued...