Chapter 271 Sending people to the United States

Bai Zirui had already asked Dingtian Technology Company to submit a global patent application for the design of the cross key and AB key. This is one of the important patents for Nintendo to dominate the game industry, and now it has also been acquired by Bai Zirui. He is following the path of others.

Leave others with nowhere to go.

Dingtian Game Company's Gameboy Great Wall cube handheld console has a small switch. Flip it up and the entire game screen can be pulled out. According to Bai Zirui's original idea, the game console must be able to replace the game card, so that the game card can be replaced.

Continuously good games have maintained the vitality of game consoles, and selling game cards is obviously more profitable than selling game consoles.

Nintendo's gameboy is actually its second handheld console, which was not launched until 1989. Before that, Nintendo launched its first handheld game console in 1980, which was truly popular around the world - gamewatch. But gamewatch

The original design was to have one game per machine, and other games could not be played on the game console.

Bai Zirui didn't understand why Nintendo did this before. When his company developed a handheld console, he discovered the problem - the LCD screen. Gameboy, which can play new games by changing the game card, uses a dot matrix LCD screen.

, this technology is not yet mature.

Printed LCD screens are now being put into large-scale use at low prices. As the name suggests, printed LCD screens are printed with patterns on the screen in advance. This kind of screen is now widely used in electronic calculators.

If you look carefully at the display of the electronic calculator, even if no numbers are displayed, you can vaguely see a row of "8" on the blank screen, which are printed on the screen in advance.

Even Bai Zirui couldn't break through this technical limitation. Dingtian Game Company's first handheld console design could only display one game on one screen. Bai Zirui required a game screen and a ROM that solidified the game content.

Designed together, they form an easily detachable module, which is equivalent to an oversized game card with a screen.

The cost of this game card accounts for about half of the manufacturing cost of the entire machine. This means that when Dingtian Games launches new games, players can save half the cost by purchasing the game card rather than buying the entire machine again. Low price is the expansion of the game.

Limited basis.

The manufacturing cost of each gameboy of Dingtian Game Company is 40 Hong Kong dollars, which is about 8 US dollars. If calculated based on a sales profit margin of 33%, the ex-factory price is set at 12 US dollars. During this period, after layers of distribution, the gameboy finally reaches the customer.

The price here is around $50.

Dingtian Technology Company's current business is already quite large. Bai Zirui did not build a new factory to produce handheld game consoles, but outsourced the production of Gameboy.

This is the normal profit level of the electronics industry. Even if Gameboy is a huge success and can sell 10 million units every year, it will only make a profit of 40 million US dollars.

Now, the arcade game Great Wall Cube can generate more than tens of millions of dollars in profit for Dingtian Game Company in the Japanese market every month, which is easier than robbing a bank.

Deans President Yoshikawa Atsunori returned to the company to hold a board meeting to discuss Bai Zirui's proposal that Deans help Dingtian Technology build a game console motherboard factory. After a vote, Deans agreed to Bai Zirui's proposal. Deans

The company sent Vice President Yuji Ishida to bring people to Xiangjiang to help Dingtian Technology Company build a game console motherboard factory.

In mid-December, the development and development of the "Tank War" arcade game was finally completed. After Bai Zirui tried it, it was no less than the version of "Tank War" developed by Namco Dream in his previous life, and the graphics were more beautiful and the playability was higher.

, "Tank Battle" is an arcade game known as the coin-swallowing devil.

After the development of the Tank Battle arcade game was completed, Bai Zirui immediately sent people to the United States to establish the American Dingtian Technology Branch and conduct preliminary exploration work for the Western Electronics Show in San Francisco in January.

The manager Bai Zirui sent to the United States to set up a branch was named Meng Jianhua. Bai Zirui gave him a special grant of 500,000 US dollars. Meng Jianhua and three colleagues packed up the parts for two arcade machines and flew directly from Xiangjiang to San Francisco. They arrived

In San Francisco, we first rented an office in Silicon Valley to set up a branch office framework.

Meng Jianhua led three colleagues to start their work and traveled around various cities in the San Francisco area. They would stop at grocery stores, supermarket entrances, bars, movie theaters, gas stations, and any place with arcade machines in the town to collect information.

From these bosses, they obtained information about many arcade agents. Meng Jianhua contacted these secondary agents one by one and collected a large amount of information about the American game console sales industry.

The most effective thing was that Meng Jianhua obtained the information of their superiors and several first-level agents from these second-level agents. Meng Jianhua then imitated Bai Zirui and made a plan.

Meng Jianhua contacted the owner of a crowded supermarket in San Francisco. The owner's name is Eric Davis. His supermarket store is located in San Jose, a city in the southern Bay Area of ​​San Francisco. San Jose is a city in the southern part of the San Francisco Bay Area in California.

, is the third largest city in California (population), with a population of 1.028 million.

Meng Jianhua placed the assembled Great Wall Cube and "Tank Battle" arcade machines at the entrance of Eric Davis' store for players to try. During this period, all the income went to Eric.

The two arcade game machines at the entrance of Eric's store are not like their brothers when they were planned in Hong Kong, with shills, newspaper soft articles, and a whole team behind the planning and publicity. They can only rely on the two games themselves

Its charm, fun and excellent playability have accumulated popularity day by day through word of mouth among American players.

At the same time, Meng Jianhua began to actively contact Square-Enix Entertainment, the largest arcade sales company in the western region of the United States, and the company's boss, Mr. Enix.

After a month of renovation, the Taikoo Shing branch finally officially opened on New Year's Day in 1982. The 500-square-meter store in a prime location was bustling with activity. Bai Zirui sent invitations to all the partners and suppliers of the two companies in Xiangjiang.

They either came to congratulate in person, or sent flower baskets to celebrate, and gave 50% off coupons to all employees of the technology company. The new Taikoo Shing store had a 20% discount on the first day of its opening, with a turnover of 16,800.

Fifty Hong Kong dollars.

During this month, in addition to supervising the decoration of the new store in Taikoo Shing, Huo Jianning led his subordinates and colleagues in the marketing department to find suitable stores in Harbor City. Among them, there is a 600-square-meter store on the first floor of the Ocean Terminal, and a 300-square-meter store on the third floor.

For the store, he prefers a 600-square-meter ground floor store. He can only sign a lease contract with Ocean Terminal after Bai Zirui has seen it.

Bai Zirui decided to finalize the store for renovation before going to the United States, so as not to delay the official opening after the Spring Festival. Bai Zirui found David, the property manager of Yihe Building Guilao, who invited him to attend the opening event of the new Taikoo Shing store.

Ocean Terminal belongs to Harbor City, and Harbor City belongs to Wharf, the charter king. Wharf was once a subsidiary of Jardine. It is also convenient to have a ghost guy from Jardine to introduce it.

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Chapter completed!