Chapter 671 I am not short of money
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"One thousand yuan?" Dean Huang was also shocked when he heard this price, and at the same time he heard the cost of Liu Kaiming said that the price was 1,000 yuan.
In fact, the cost price of many artificial heart valves is several hundred yuan, or even dozens of yuan.
However, Ruan Bin's bionic artificial heart valve is different. Since it exceeds the current technology technology of the earth for ten years, the cost of production is relatively high!
The main reason is that its synthetic materials are expensive when synthesized, so it costs one thousand yuan per cost!
As for the reason why artificial heart valves imported from abroad are so expensive, tens of thousands of yuan per person, the main reason why they sell them is that their R&D funds are high. If they are not sold higher, it will be difficult for them to recover the cost!
The second is that there are only a few large companies around the world that can produce such high-quality artificial heart valves, so you have to buy them if they sell them expensively!
Ruan Bin is different. His bionic artificial heart valve has hardly invested much research funding, because the design drawings and information of his bionic artificial heart valve are obtained systematically.
Liu Kaiming and others only spent about several million to develop it according to the drawings and information.
So the R&D cost is only a few million.
So Ruan Bin and his team had priced at 6,000 yuan before. Although one cost 1,000 yuan, the profit margin was still very objective.
But now Ruan Bin actually said that he would sell for one thousand yuan each, so this is a total loss-making deal!
The cost is 1,000 yuan per person, and you sell 1,000 yuan per person, so you need to pay for part of your sales and production costs, and you can also give others some sales commission.
What about the shipping cost?
What about warehouse fees in various places?
It's just paying for money!
"Mr. Ruan, think twice!" Liu Kaiming was anxious.
Although this low price is likely to gain a certain market share, this sacrifice is too great, right?
Although Ruan Bin had invested 300 million yuan before, there is indeed a surplus in the company's funds.
But this way of playing will not be enough sooner or later!
How long can it last?
How long can I fight a price war with others?
"Old Liu, don't panic! You know very well what we are doing now. If we don't do this, how can we expand our market share? If we don't do this, it will be as difficult as heaven!"
"Also, I will tell you one thing, that is, I am not short of money! So, leave it to me for the sales of our bionic artificial heart valves. Anyway, I will not let the company pay for it! I will make up for all the money that needs to be paid for by bionic artificial heart valves alone! Yes, in my personal name, after our bionic artificial heart valve market share has expanded to a certain level, the price of 6,000 yuan will be restored! Moreover, in order to make our bionic artificial heart valve advertisements convince countless patients, I have a better marketing plan!"
"Oh?" Liu Kaiming breathed a little relieved when he heard Ruan Bin's words.
Because he knew very well that Ruan Bin was now at the richest man!
Since people say they are paying for this sales problem, there is no problem.
At most, their company can do not make money or lose money on this bionic artificial heart valve!
feasible!
At this time, several people looked at Ruan Bin in unison, waiting for him to hold his ultimate move!
Do you need any other awesome marketing plans?
"That is, whenever we use our bionic artificial heart valves, it will be sold for 1,000 yuan! Dean Huang, we will still give you 5% commission! If patients choose to use our artificial heart valves, once any aging problems occur within ten years, product problems, we will be responsible for the end. When the surgery is performed again, our company will bear the cost of the surgery!" Ruan Bin said.
"Hiss..." Liu Kaiming and others took a breath when they heard this!
OMG!
So proud!
In fact, Ruan Bin is very clear that he is still very confident about this bionic artificial heart valve. The information says that its service life can reach 30 years!
In other words, if patients use their own product, they will hardly experience any product aging problems or any product function decline within ten years.
If it appears, it is probably a very small number.
He can still afford this fee!
There is no way, he is just rich.
"This... this, are you sure you want to do this?" Liu Kaiming reminded, because if a large number of patients experience aging problems, then the cost of the surgery will probably be sky-high!
"Don't worry, I'm very confident in this product!" Ruan Bin waved his hand and smiled.
After hearing this, Liu Xian and others were very excited.
Although Ruan Bin's marketing plan looks very rustic and simple, it is very practical!
Because this is to take advantage of consumers' greed for small gains to quickly expand their products!
The most important thing is that Ruan Bin has a problem within ten years, and it is a product problem, and they will bear the cost of the surgery at that time! I believe that many patients will be very relieved after hearing this and have no worries!
Because many artificial heart valves have a lifespan of about ten or twenty years.
Of course, except for that kind of mechanical valve, but this type is almost rarely used by people now.
The technology is relatively backward!
"Then, that's it?" Liu Kaiming asked.
If this is true, he believes that maybe he can really bite a piece of meat among the many international giants!
Can gain a certain market share!
"Of course! And I have to vigorously promote it. I am the largest shareholder of this product company. I believe that with my current reputation, it can bring a considerable reputation improvement to our company!" Ruan Bin said with a smile.
"Okay, okay!"
Soon, Ruan Bin had an agreement with Dean Huang, who allowed their bionic artificial heart valves to be sold in their hospital.
In the next few days, Ruan Bin and several people visited all the Grade A hospitals in the Magic City!
All of them used this method to sign cooperative relationships with them.
Next, if you do other cities, you will let Liu Kaiming and Liu Xian run away. Anyway, Ruan Bin will say hello to the directors of Grade A hospitals in other cities in advance.
Just say that this company belongs to its largest shareholder, and with a certain amount of additional amounts given by KE, these Grade A hospitals are all willing to cooperate.
It took about a month to sign cooperation agreements between Liu Kaiming and Liu Xian in all tertiary hospitals in first- and second-tier cities.
Next, let’s see if those patients accept this marketing model! Whether they can trust this bionic artificial heart valve!
Chapter completed!