Chapter 158 Yidiandian marketing methods

The next morning, Jiang Qin's alarm clock woke up Zhou Chao, and an angry shout quietly awakened his sleeping soul.

The quilt in winter is so warm and soft that people don't want to get up, even Jiang Qin.

Now that you are the boss, you still have to go to bed early and get up early. Is this justified?

He gritted his teeth and got up from the bed with strong perseverance. After washing up, he called the three guys in the dormitory one by one and asked them if they were interested in having breakfast.

"No need, Brother Jiang, I already made a reservation for breakfast in the group last night." Zhou Chao looked proud.

Ren Ziqiang pulled an English word: "metoo."

"..."

"Okay, technology changes life."

Jiang Qin left the dormitory alone and went to the cafeteria to have a simple breakfast. When he came out, the morning delivery of the group package had already begun.

A large number of little yellow hats entered the campus in the bright sunshine, walking between various buildings, delivering goods and ordering goods.

Thanks to the countdown marketing last night, there were quite a lot of orders in this morning. Every tricycle was almost full of goods. According to rough statistics, this wave of orders accounted for 100% of the entire day yesterday.

seventy.

After the delivery was completed, the little yellow hats left quickly. The bright yellow hats disappeared in an instant, as if nothing had happened.

However, the lovely coins have already undergone the first round of exchange invisibly.

Jiang Qin stood on the college road and watched for a long time. It was not until the last little yellow hat disappeared from sight that he turned around and went to the entrepreneurial base.

"Boss, good morning."

"Good morning, have you eaten?"

"have eaten."

"Awesome, the day's plan starts in the morning, hurry up and work, I can't help but make money!"

Jiang Qin sat back on the boss's chair with a smile on his face. He was dumbfounded for a while, and then went out to wash his face, completely clearing away the sleepiness of the winter.

Then he asked Lu Xuemei to put her work aside and make a banner for the group home page, and report the sales situation on the first day of the group to all the teachers and students in the school.

This kind of data-based presentation is actually a wonderful form of advertising and marketing.

Because compared to flashy words, accurate numbers are easier to gain the trust of the audience.

You may write your marketing soft copy in an extravagant way, but the final purchase volume still depends on past sales data.

The most popular data marketing Jiang Qin has ever seen is Xiang Piaopiao, which sells 700 million cups a year, which can circle the earth. Later, the red canned herbal tea was also slightly imitated, and it produced very good results.

"Warmly celebrate the successful launch of the group on the first day, with the single volume exceeding 5,000!!"

"Is there a zero missing?" Jiang Qin said silently behind Lu Xuemei.

"?"

Lu Xuemei turned her head and flicked her ponytail: "I've written it down. This is the data Sunai gave me. I compared it with each other, and it's not bad at all."

Jiang Qin stared at the computer screen for a long time, and finally coughed: "Change a few words, add a zero to the number, and change the single quantity of 5,000 to the sales volume of 50,000. This is very exciting."

"Ah? Isn't that a lie?"

Jiang Qin folded his arms and spoke softly: "A bottle of Coke counts as one item, a pack of instant noodles counts as one item, one slipper counts as one item, and the other one counts as one item. It's all thrown together, so I have to have it no matter what.

The sales volume is 50,000, it’s not a lie, it’s just using Yidiandian marketing techniques to blur the sales volume and order volume for a while.”

Lu Xuemei pursed her lips: "Boss, the road you have traveled is full of pitfalls. If you don't get rich, who will get rich?"

"The damn yin and yang is so cute, I can't help but want to deduct your salary when I hear it."

"Ah? No, I refuse!" Lu Xuemei changed five thousand to fifty thousand with a click.

Jiang Qin sat on the table next to her: "Have you ever seen an advertisement for instant noodles? Such a large piece of beef duang fell into the bowl, and when you unpacked it, you couldn't even see the beef hair."

"Ah this..."

"Xuemei, if you have nothing to do, you should go and listen to the study of advertising. In fact, the real purpose of advertising is not to convey the truth, but to increase sales. Don't confuse the two concepts."

Lu Xuemei nodded thoughtfully, then quickly prepared the banner, sent it to Sunai, and replaced it on the home page of the group-joining website.

At the same time, Dong Wenhao’s sales activity has officially begun.

To put it bluntly, it is to call on people who bought something in the group purchase yesterday to upload pictures if they have the conditions, and to share their experience if not.

On the one hand, it is to attract more unregistered users.

On the one hand, it is also to adjust the next optimization direction based on user experience.

"Boss, the people who post orders are not very motivated."

"Give them a few titles to try. Those with a large number of orders will be given the title of Group-Building Master. Those with more orders will be given the title of Group-Building Rich Second Generation. Those with more orders will be called Group-Building Hao Dads!"

"Can it be useful?"

"It will definitely be useful to some people."

Sunai and the technical team have already made a reputation system before, and have issued many titles, so it is suitable for use.

Immediately afterwards, a user named Ping Ping Wu Qi Mr. Cao shouted in the forum, "I'm going to come first" and opened several posts one after another to share orders.

With the start of his post, the special page for group sales suddenly became active.

After reading it, Jiang Qin said he was awesome, thinking that I was just ordinary. Cao DaV really came to him after smelling it, and the influence was simply awesome.

He stretched, turned around and sat back on the boss's chair, looking at Professor Yan at the opposite table.

Professor Yan came here early in the morning to enjoy the excitement, and has been reading the newspaper in silence, without much sense of presence.

"Professor, what kind of tea are you drinking?"

"Maojian."

"Maojian is green tea, right? Green tea is good for reducing the heat. I've been so busy these past two days and I've gotten a bit angry."

Jiang Qin picked up the teapot, gave Professor Yan a refill, and also drank a cup for himself.

Winter is dry and makes people thirsty easily, so a cup of tea is just right to relieve the heat.

Professor Yan also picked up the tea cup at this time, and while drinking tea, he observed Jiang Qin, his eyes narrowed tightly.

He had always thought that Jiang Qin and Ye Ziqing were the same type of people.

Dare to think, dare to work, and full of drive. Apart from the difference in gender, many aspects are quite similar, so he developed an extra fondness for Jiang Qin's project, helped him solve problems in the office, and even helped him write a letter of introduction.

But now it seems that this initial impression was wrong.

When Ziqing was making decisions back then, he had a serious expression, said exactly what he said, and acted vigorously and resolutely. He looked very professional, but in fact, he took many things for granted and was completely out of touch.

Jiang Qin, on the other hand, is playful and smiling. He seems a bit exaggerated, but every decision has its own deep inner meaning.

When you do something, can you clearly explain why you do it? The difference between "can't explain" and "can't explain" is really huge.

If you explain the reason clearly, it means that the development of this matter is still firmly in your hands, without any deviation.

But being unclear means that you can't even find the direction yourself.

When a leader cannot find the correct direction and only wants to take one step at a time, the outcome of the flock can be imagined.

Before he came here to catch up on the popularity, Professor Yan occasionally visited 208 for a few rounds. He felt that Jiang Qin's team was very efficient in execution and could accurately hit the target in any strategic task. Jiang Qin was really lucky.

But when he settled in 208 and saw Jiang Qin's various arrangements, he realized that this efficient execution was just an auxiliary, and the core of the entire team and project had always been Jiang Qin's precise decision-making.

With the dormitory aunt as the station, the region as the whole, and the first snowfall, this plan is really watertight.

I heard that Jiang Qin also considered the situation where there were no orders on the first day, and still gave the delivery workers enough wages to make them run without orders.

Is it a coincidence that the right time and place are right?

No, they were brought together.

But if you really want to join in, you must have the vision to see through the world.

If Ye Ziqing could have had one-third of Jiang Qin's, no, even one-fourth, he wouldn't have lost so miserably in the Jiuhui group purchase.

"The gap is too big..."

Professor Yan sighed silently and turned his attention back to the newspaper.

At eleven o'clock in the morning, the cold wind outside the window was strong.

None of the 208 people wanted to go out to eat, so after a simple discussion, they collectively experienced a group delivery service.

Jiang Qin ordered a piece of beef in golden soup and gave Professor Yan a similar piece. The grunting sound kept ringing in the office, sounding extremely cheerful.

Looking around, everyone's little face is flushed, and some people are sweating from eating.

Jiang Qin had been living in deep drifting in his previous life, working alone and renting an apartment alone. He was fed up with loneliness, so he really liked the atmosphere of eating together, which made him feel particularly good at eating.

"When this marketing peak period passes, we can put the whole large electric pot in 207. It will also be very good to make hot pot in the office often."

Professor Yan's face darkened: "Private use of public utensils is not allowed!"

Jiang Qin choked: "This is just a suggestion, professor. Also, are you a fan of oil or sauce?"
To be continued...