In the following period, Linchuan ushered in a week of sunshine. Although the temperature was still low, it was much better than the previous period.

Jiang Qin has been keeping an eye on the news about the group buying circle during this time, understanding the trends of each company.

"Dianping has entered Kyoto and is expected to roll out to four major first-tier cities within two months and quickly penetrate the market. The first round of discounts is directly at half price, and there is even a one-yuan flash sale event."

“As expected of a well-established lifestyle service website, it’s really awesome.”

"In addition, Nuomi has released news that it has raised 150 million yuan, but the situation at the Shanghai branch is not bad. Nuomi's first choice should be the LaShou market. According to the news fed back by Sun Zhi, the same is true for Shencheng.

."

"It seems that LaShou.com without funds is like a toothless tiger and has become the softest persimmon." Jiang Qin listened to Ye Ziqing's report and analyzed the current situation.

In addition to second- and third-tier cities, Nuomi's two most important business areas are in Shanghai and Shenzhen, and its opponent has always been LaShou.com.

Lashou.com is a giant group buying website. It has always been accustomed to spending money to fight. It has a very domineering style and has made many enemies. For nearly a year, they have been fighting against Nuomi.

This time Nuomi took the lead and got the funds, so she will definitely give him a hard slap in the face.

As for group shopping, although it accounts for one-third of the Shanghai market, if we want to fight a quick battle, Nuomi’s first goal is to win hands.

Because everyone knows that winning in group-building is not about money. Compared with LaShou who has no money, it is the most difficult one in the entire market. If you want to achieve results in a short time, you must continue to be friendly with group-building and focus on attacking.

The territory of holding hands.

The current second- and third-tier markets are already saturated, and the biggest tree must attract the most attention.

As for LaShou.com, back then they were able to overtake other cars in corners because they had spotted the big tree that attracted the wind. Now, they themselves have become that big tree that attracts the wind.

"Inform Sun Zhi to be prepared. If Nuomi encircles and suppresses Lasha in Shanghai, we will take advantage of the situation and expand our business and survive."

"Have you thought of this for a long time when you immediately sent Manager Sun to Shencheng to establish a team after New Year's Day?" Ye Ziqing couldn't help but ask.

Jiang Qin pondered for a long time: "That's right. The business areas of Nuomi and Lashou are both overlapping. No matter who raises the funds first, they will always give the other party a hard slap. This is inevitable, because everyone who does group buying wants to unify the market.

."

Ye Ziqing thought for a long time: "So after settling in Shanghai, the second goal is not Kyoto, but Shencheng?"

"Kyoto is too difficult to fight. The headquarters of Lashou.com is there, and the opponent is Volkswagen, which has long been famous. Compared with Shencheng, the water in this city is deeper."

"But Mr. Jiang, the war will end. Nuomi has the funds. When they eat La Shou, we will become the only target."

"Senior sister, you think that after Nuomi eats the handle, it will eat me?" "I have this worry..."

Jiang Qin picked up the tea cup and took a sip: "Lashou will not sit still and wait for death. The reason why he has not received the funds yet is because he cannot accept Ali's terms. But if he is really pushed, dogs will jump over the wall."

Ye Ziqing was silent for a moment: "Mr. Jiang, I don't know if what I said is right, but I came up with a rule when I was doing Xixin Tuan."

"tell me the story."

"When the boss fights with the second child, it is usually the third child who dies. If La Shou also gets the investment, we may be even more unlucky, because then we will become soft persimmons." Jiang Qin thought for a moment: "This way

Well, when Lashou.com gets the funds, we will immediately reveal the gossip to the outside world and say that we have also raised funds."

There was a hint of surprise in Ye Ziqing's tone: "Really or not, we have also raised funds?" "Not yet."

"Then...how to announce it to the outside world?"

"We are not a listed company, so what's wrong with bragging? If LaShou has raised more money than Nuomi, we will announce it to the public a little more than Nuomi. If there is less LaShou, then we will have more money than LaShou. We will not do it.

Third child, let’s be second child!”

"Empty city plan? But we have no money. Wouldn't they know it as soon as they test it?" Jiang Qin put down the teacup: "How do you know I don't have it?"

Ye Ziqing: "......."

Jiang Qin didn't explain too much, hung up the phone, and thought about how I, Cao, would be treated when the news of the financing came out.

On January 9th, it snowed heavily in Kyoto, and Dianping’s advertisements were all over the city, so fast that people were caught off guard. Discovering a better life starts with Dianping.

One-stop life service platform to make life better.

This website is originally engaged in daily life services, and has a lot of merchant resources, and the ranking list is readily available on their website, so Dianping’s entire attack is very fierce.

Pure white snow and orange posters form a magnificent landscape, which looks beautiful. Although it is not a holiday, the market in Kyoto is still booming. This is the strength of the old website.

Heli Lao Hot Pot, Grilled Fish with Green Sichuan Pepper, Sweet Milk Tea, Mr. Xianhui, Burger King, Yangji, Snack Convenience Store... These brands have already accumulated a very good reputation, and when they encounter this trend, they bloom everywhere.

Helilao is about warmth and service, Qinghuajiao is about good taste and self-service side dishes, Xitian is about hunger marketing, Burger King is about crazy Thursdays and shameless pull-and-step style, and Yangji is about affordable fast food and snacks.

.

They have methods, characteristics, and are still at the forefront. You can't imagine how capable they are. In addition, there are also brands in the fourth and fifth rounds that have begun to follow suit.

They first deployed in second- and third-tier cities. Based on the market decline of group buying websites, they developed extremely quickly. At this time, they hurriedly went to Kyoto to deploy, and it felt like they were running too slowly and could not make money.

Foot massage shops, coffee shops, beauty shops, clothing brands, beverage brands... are everywhere. At the same time, at the group headquarters, a meeting on Business Closed Loop 3.0 was also officially held.

Their previous layout was mainly based on location, such as which stores are next to which stores and which stores can complement each other.

This time, they carried out linkage and upgrades for existing business districts.

You can order Xitian while eating in Helilao, because it is not far away, and there will be someone responsible for delivery. And when you shop in other stores next door, you can also enjoy Helilao's manicure services, massages, etc.

Serve.

Hotel brands have cooperated with convenience stores, supermarkets and other brands, and the products are delivered directly without any premium. Open a box of Smurfs at will. Not only is it a big brand, you can even win a lottery.

You can also ask the waiter to help you use the intercom to order food from the nearby Yang Ji, and a dedicated person will help you deliver it upstairs. Moreover, it is not impossible to choose home manicure and massage at the hotel.

In addition, according to Jiang Qin's requirements, mature brands need to help brands in the third, fourth and fifth rounds grow rapidly in the non-competitive product field.

For example, store location selection, channel supply, and surrounding information can all be shared. This time, they want to achieve real wealth first and drive wealth later. "Today is January 15, 2011, and 3.0 joint marketing will be launched at the end of this month.

Officially started, the pilot is in Kyoto." "If there are any problems, adjust immediately, and if there are suggestions, give direct feedback."

"After this upgrade, the VIP value of Xihanheqing will be infinitely higher, because there are always people who don't like online shopping, or are unwilling to shop online, so our offline membership plan will continue to advance."

"After that, we still have a long way to go. It could be three to five years, ten or eight years. I hope that everyone can cooperate sincerely and build on the past and create a better future."

Under the winter sunshine, Jiang Qin sat in a conference room in a suit and leather shoes. After saying the last word, he slowly raised his head, and the audience burst into continuous applause.

After the meeting, the layout and training officially began.

Jiang Qin specially transferred a group of people from the local promotion team to go there, on the one hand to continue to familiarize themselves with the market, and on the other hand to help establish linkage relationships with strategic marketing cooperative brands.

This is just like Jiang Qin's delivery in Linda during the morning, afternoon and evening. Taking advantage of the distance, he used the distance brought by Dianping to carry out secondary sales, allowing the market's consumption power to be further tapped.

At this moment, Jiang Qin brought all the benefits of group buying to their peak and magnified them infinitely.

I won’t talk about other brands, but Xitian is a milk tea shop that was born on campus and now has branches all over the country.

I won’t say how many brand valuations there are, but they are definitely in the hundreds of millions.

After this 3.0 upgrade, Xitian’s brand value will continue to rise, with basically no end in sight.

Jiang Qin borrowed three million from a rich woman back then and gave her a milk tea brand with a market value of several hundred million as a gift three years later. If word of this got out, the effect would probably be explosive.

But she was still naive and didn't know anything. She had no idea how much her good friend loved her. Jiang Qin stretched out and looked at the bright sunshine outside the window, feeling particularly comfortable.

At the same time, Nuomi's activities were also launched in Shanghai and Shenzhen. They did not offer 50% off this time, but changed to another gimmick, called 100 back for every 100.

These two activities actually have similar meanings, but the biggest difference is that the 50% off coupon is not instant. It doesn’t matter if you buy it at the beginning of the month or consume it at the end of the month.

However, if you get one hundred points back, you must make your first purchase.

As a result, the order volume of LaShou.com plummeted, and the entire sub-station became gloomy. But it was sorrow, but there was really no way to bear it because there was no money.

Yang Xueyu of the Shanghai branch has not been interested in how to maintain his current business recently, but he is very interested in running away with buckets.

Cui Yiting's pressure was even greater, because she once again experienced the situation Suixin Group faced that year. "Manager Cui, our newly launched punch-in and exchange points activity has data."

"How many?" "Thirteen..." "Only two digits!?"

The little secretary pursed her lips and did not dare to say that it was actually nine. They felt that it was really embarrassing that there were not even two digits, so they secretly clicked a few times using their own accounts.
Chapter completed!