Chapter 593 The Tyrant Returns

Due to the increase in business volume, the food delivery platform has been very busy recently. Seeing that the weekend is coming, the rest time has finally arrived.

Robin and Luo Ping originally planned to go fishing in a wild lake.

Life is life, work is work, and you have to make good money, but people cannot live just for work.

But the wish is beautiful, but the reality is often cruel.

At three o'clock in the afternoon, a call came from Guo Ming, and the two of them immediately hurried back to the company.

Then they saw Guo Ming sitting silently in the conference room, with several executives responsible for operations, promotion and planning next to him.

On the table in the conference room were plastic bags, paper bags and fast food boxes, all of which had the words "Group takeout, everything delivered quickly" printed on them.

"What's wrong, Mr. Guo?"

"Look at the packaging and the order form on it."

"?"

The two brothers looked at each other and thought to themselves, isn't this just a group takeout? There's nothing strange about it.

But your boss has spoken, so you have to read it.

So, Luo Ping and Robin grabbed one casually, their eyes widened suddenly, and they yelled: What the hell is this trick? Then they fell into silence.

There were probably eight people in the conference room, each one more silent than the other.

In fact, since the official launch of the group-buying app, Word-of-mouth Takeaway and Alibaba, the company behind it, have been on guard against them. Especially those who have personally participated in group purchases have always been very wary of group-buying.

From Ali Baba's perspective, they felt that part of the reason for the defeat in the Thousand Regiments War was because they underestimated Jiang Qin in the early stages.

This contempt gave him enough time to make plans.

So when the group grew bigger, many things got out of control.

With this lesson in mind, they will definitely be on guard and defend themselves when they land on the battlefield again.

Especially the Alibaba group, they have really prepared the funds to join the group in the food delivery track.

If you advertise to recruit riders, we will raise prices and disrupt the market.

If you want to provide subsidies to attract users, we will still raise prices so that you lose all your advantages.

There may not be anything else, but we at Alibaba are richer than you guys in group play.

But after staring at them for so many days, the opponent never made any move. In addition, the battle situation was a bit tight, so their eyes couldn't stay on the group members for too long.

The rise of an emerging industry is accompanied by countless thorns and twists and turns. There are many things that are laborious and laborious. It is not a good idea to focus on one opponent.

So they changed their thinking and paid more attention to common places, such as the recruitment market and advertising channels, and planned to respond quickly as soon as they heard the news.

But there has been no news, and the group delivery business is growing faster and faster.

During this period, many people were actually puzzled and wanted to figure out the promotion channels and operation methods of group takeout.

TV ads? No.

There are no offline elevator advertisements or bus advertisements either.

Even Zhihu and Tonight Toutiao have no relevant promotional articles.

Until today, when the channel was revealed, even though they wanted to break the bank, they never expected that the promotion channel for group takeout would be so cunning. It was unheard of to be cunning.

"Good packaging and no spilled soup are the needs of consumers. The cost of outer packaging is a pain point for merchants. The two together are the most accurate publicity placement."

"That's right, it's delivered accurately to our users..."

"The most important thing is that the team members may know that someone is waiting to attack them in the market before they end the game, so they just use an unpreventable method. This kind of prediction is terrible."

"The biggest fear in doing business is to be stuck in someone else's rhythm. In fact, we have been in the rhythm of a group since the beginning."

"What kind of person is Jiang Qin...?"

In the conference room, the discussion started gradually. When the last question was asked, everyone looked at Luo Ping and Robin.

The top management of Word of Mouth came from Alibaba and had no direct contact with Jiang Qin. The only ones who had contact were the two of them.

Robin was stunned for a moment: "Human?"

Luo Ping glanced at his younger brother and said, "Jiang Qin has a forward-looking vision, strong layout ability, good use of unconventional means, strong awareness of market pain points, and dares to think and act."

Guo Ming was silent for a moment: "Anything here can make a person famous."

"This...is true."

At this moment, there was a knock on the door in the conference room.

The receptionist in charge of the reception walked in wearing a black silk skirt and interrupted everyone's conversation: "Mr. Guo, the rider is here."

"Okay, let's go there right away."

Guo Ming stood up and waved to the people in the conference room: "Let's go and see something more exciting."

"?"

Everyone looked at me, and I looked at you, and then followed Guo Ming out, and found four delivery people standing at the door, all wearing jackets for group takeout, which can deliver everything quickly.

Guo Ming looked at the first person: "Where are you from?"

"I'm really hungry."

"And you?"

"Boss, I'm our word-of-mouth takeaway."

"Where are you two?"

“For a quick meal.”

"Um...I'm a group takeaway."

After listening, everyone fell into silence again. There was only a dog in their minds, wearing a yellow suit, wearing a plastic bag, and wagging wildly.

At this time, Manager Sun from the marketing department came over and said, "Mr. Guo, we have found out about the plastic bags."

"what happened?"

"They have arranged manpower to sell these plastic bags at half price in the form of low-price promotions. Because of their good quality and low price, they are very popular with takeaway merchants. In fact, many merchants are very concerned about the cost. We have done this before

I didn’t notice it.”

Robin pursed his lips: "When we were doing group buying, I felt that Jiang Qin understands the market better than us."

As soon as the words came out, he felt that it was not accurate, so he changed his statement: "No, it's not that we understand the market better, but that we understand those individuals who are struggling at the bottom better. Unlike us, we can stand high and see far, but it is easy to ignore it.

Underfoot."

Guo Ming was silent for a moment: "What they can do, we can do too. Find a factory to order a batch of plastic bags and make some clothes."

Manager Sun nodded: "I have already asked someone to make arrangements."

"Okay, then let's use Jiang Qin's method to take away the glutinous rice takeout market first."

Ali has money and resources, so making a plastic bag is a piece of cake.

So soon, "low-price dumpers" played by employees of the Koubei Takeout Marketing Department began to appear in major business districts with their own plastic bags.

What the management of Koubei Takeout didn't expect was that their plastic bags couldn't be sold at all.

Even if it is given away for free, no one wants it.

"Go away, don't sell these low-quality bags to us. We received negative reviews every day some time ago, and we don't need them for free!"

"?"

During the period when word-of-mouth delivery was preparing to imitate group-buying, other platforms also gradually discovered this matter.

They originally thought that the riders on the street and the take-out bags everywhere were just a marketing strategy for the group.

But as the number increased, they discovered something was wrong.

It turns out that it’s not a group meal, it’s our own takeout that was packaged in a group!

This has led many users to believe that group-based food delivery is the source of food delivery, while other merchants are just shabby middlemen, so that group-based food delivery has been shared by all users of the food delivery platform.

If you're hungry, don't you come first, I'll share some, glutinous rice comes second, I'll share some, word of mouth comes third, come some, hurry up and eat some...

A little here and a little there, the growth rate of group takeout is really terrifying.

Like word-of-mouth, many platforms organize their ideas and decide to imitate, but without exception they are rejected by merchants. The reason is that your quality is poor and users give negative reviews. In the food delivery scoring system, negative reviews are really terrible.

.

Then they found out that before that, plastic bags with their logo printed on them had entered the market. Their extremely poor quality had successfully captured the disgust of merchants and consumers.

People from all major platforms were anxious and demonstrated on the spot. You see, the quality of our packaging is really good.

But most merchants still refused, saying that it has almost become a habit for users to leave negative reviews directly after seeing your packaging, and they cannot make unnecessary mistakes.

After receiving such feedback, many platforms cordially greeted Jiang Qin's ancestors.

But in this stage of seizing the market, many platforms dare not offend merchants, even one or two companies. Now that they are all like this, it is very scary.
To be continued...