Chapter 650 Offline Payment War

Jingdong is Alibaba’s rival in e-commerce, and Pintuan is now competing with Alibaba in the payment market. Together, the two have pushed the number of Union Quick Pass users to a peak in an instant.

At this time, the turnover of Pintuan Cloud QuickPass has reached Alipay’s share in the e-commerce field.

However, while Alipay is fully committed to the offline payment market, the achievements of Cloud QuickPass in the online market are less conspicuous.

“Alipay’s promotion efforts are so powerful.”

"If Alibaba is allowed to occupy the offline payment market first, no matter how well Cloud QuickPass does online, the chance of turning around will be slim."

"Yes, payment software is destined to be different from other software."

Payment software is different from commercial platforms such as e-commerce and takeout. It is difficult for users to take advantage of payment, so the only way payment software can retain people is to be convenient and fast.

For this reason, the payment market will not experience too drastic market share fluctuations. Basically, whoever captures users first will win.

This win is not absolute, but the advantageous position is certainly not easily replaced.

If you have hundreds of thousands in Alipay, you will never withdraw it and put it into Union QuickPass just because UnionPay is shouting.

Therefore, companies that make payment applications want to get users’ first experience.

Nowadays, Union QuickPass has just caught up with Alipay's online pace and has not yet started offline. From the perspective of long-term development, it does not have an advantage.

Another person who shares the same view is Zhang Xuhao, the founder of Hungry.

Pang Rui promised him that when the offline payment market is fully launched, he will let Hungry not connect.

Therefore, the better Alipay develops, the more powerful it will be for Hungry Bu.

Taking advantage of this trend, Hungry also began to invest funds in the college student market, trying to equal the Group Takeaway.

To be honest, Zhang Xuhao feels that he has caught up with the good times.

Why?

Because when they turned around to grab the college student market, they were really afraid that group delivery would come after them again. As a result, the current development center of group delivery suddenly focused on the payment market, and they paid no attention to the food delivery market.

From summer to autumn, Hungry's business volume in University City increased by 326%.

Calculated based on the previous market share, they have actually returned to the level they were in when they competed with Fidian.

However, Chen Jiaxin is somewhat worried about Zhang Xuhao's optimism. These worries have no reason and are just due to her understanding of Jiang Qin.

"Something's not quite right."

“Didn’t the local promotion of group buying start from the time when UnionPay QuickPass was launched?”

“Where did those floor pushers go?”

Hungry is not at the forefront of the market, and it competes against group grouping, so it is relatively clear about the trend of group grouping.

Chen Jiaxin noticed the movement of the group promotion sub-station in July, and also received feedback from the marketing department, saying that the group promotion has started to train again, but because the cloud quick payment online momentum is strong, everyone's attention

The force is quickly transferred.

But if you think about it carefully, where did the group push go?

Chen Jiaxin was stunned for a moment, realizing a problem, and her eyebrows suddenly furrowed.

In the early morning of mid-October, the smell of autumn gradually began to appear.

For the northern region, autumn is probably the shortest season among the four seasons, because summer is too domineering and the tail always stretches out very long, while winter is often extremely violent due to the addition of cold air.

But I have to say that autumn is indeed a very comfortable season.

At around eight o'clock in the morning, freshman Zhang Ming got up early and went to the school cafeteria on the way to attend a club interview. When he entered, he couldn't help but be stunned.

Because the school cafeteria is full of Union QuickPass posters, in addition to the clean and bright meal purchase window, there is an additional QR code sticker next to the original punch-in machine, which says that you can enjoy 20% off by using UnionPay QuickPass.

.

Zhang Ming bought a drawer of steamed buns and saw many senior students using UnionPay QuickPass in the process.

In college, if you lose your meal card, you will not be called a college student three or five times a semester. Some people even lose it and don’t bother to replace it. They live year after year by giving cash to their roommates...

Therefore, when the cafeteria supports Cloud Quick Pass, the number of student users surges.

Zhang Ming is not a person who likes to chase trends, and he likes to use Alipay, so he swiped his meal card and went to the club for an interview.

After the interview, Zhang Ming met with his girlfriend.

The two of them were admitted to the same high school and had a very good relationship. When they were freshmen, they were already looking forward to graduating together, taking the postgraduate entrance examination together, getting married and having children.

"Zhang Ming, give me your mobile phone and I'll buy milk tea."

"oh oh."

Zhang Ming took out his cell phone and handed it to his girlfriend, then stood at the intersection and waited quietly.

Not long after, his girlfriend came back and bought two cups of Xitian’s [Confession] series, and Zhang Ming’s ZTE N88 had an additional [Union Quick Pass] icon.

"?"

"Xitian has a 20% discount on Cloud QuickPass. It seems to be applicable to school supermarkets, and you can also use it to order takeaways at a 20% discount."

Zhang Ming said oh, and started using UnionPay to pay for breakfast the next morning. He ordered takeout in the dormitory at noon, and opened Jingdong during online shopping...

The first one to be affected was Hungry. Starting from mid-October, their business order volume gradually began to decline.

Zhang Xuhao immediately felt something was wrong, so he immediately called the city manager over.

"They're burning money."

“Are group takeaways burning money again?”

"No, it's Union Quick Pass that's burning money, but... but it's also equivalent to group takeout that's burning money."

"?"

The marketing manager in charge of the Kyoto area of ​​I’m Hungry gulped: “Order a group takeout and pay with Union Quick Pass to get a 20% discount. Although the discount is provided by UnionPay, it’s actually equivalent to group takeout.

Discount."

After hearing this, Chen Jiaxin sighed: "I understand, he wants to use a sum of money to promote two software, and use one 20% off to achieve the effect of two 20% off."

"Fuck..."

Jiang Qin's business logic is actually very easy to reason about. To put it bluntly, it is still a combination of punches.

Enjoy a 20% discount on group takeout + Cloud QuickPass. For users, it is just a matter of changing the payment software, but it leads to two results.

The first result is that students switched from Alipay to UnionPay QuickPass, and the other result is that ordering in a group meal is much cheaper than being hungry.

Consumers don’t care whether there is a discount on group takeout or a discount on Cloud Quick Pass. The key issue is that I spend less.

“Their local promotion, when Union Quick Pass is constantly promoting online, they are actually discussing cooperation with contractors in university cafeterias.”

"So, we don't see them on the market."

“According to the information collected so far, 80% of university cafeterias have already used the scan code payment function of Union Quick Pass.”

After listening to Chen Jiaxin’s analysis, Zhang Xuhao suddenly realized a problem, that is, group buying with UnionPay Quick Pass has closed the loop in the college student market.

If you use group sharing for takeout and payment, the price is still low. If you are hungry, there will be no market at all if you are not in the field of college students.

However, this may be an opportunity, because Alipay and Hungry.com can also join forces to do this.

"I'll go to Hangzhou and invite them to grab the market together. It's impossible for Ali to let go of such a big piece of cake."

"It's useless. Those canteen contractors sign up for a joint supply chain. If there is a price war, we are the one who can't afford it."

"Why the hell are there group supply chains everywhere? Damn it, wherever we go, there is a supply chain like this?!"

"Because their supply chain was created by us ourselves..."

"?????"

It didn’t take long for the popularization of UnionPay to pay by scanning QR codes in college cafeterias, and it quickly spread.

I spent a lot of money to not only promote UnionPay Quick Pass, but also to suppress Hungry Bu who wanted to take advantage of the opportunity to make a sneak attack. This style of play really opened everyone's eyes.

The most important thing is that Pintuan, which originally had no achievements in the offline payment market, has almost caught up with Alipay's efforts in the past two months after gaining access to the college student market.

Group buying is indeed the enterprise closest to consumers.

"Mr. Pang, you may regret it now..."

"I regret my decision that summer."

Lu Zhichuan and Pang Rui were good friends. They often had meals together and had many related business cooperations. However, after Lu Zhichuan resigned from Alibaba, the two never contacted each other again.

However, now that the two companies are facing each other tit for tat, Lu Zhichuan can easily think of this old friend, and wonders how this old friend is feeling now.

In fact, during the group buying war, if Pang Rui had ruthlessly chosen Lashou.com and used the dilemma of online payment to curb the development of group buying, she would not have encountered this situation now.

Even if there is no channel to join a group, they need more time to promote, it is better than being invaded by others.

It's a pity that Pang Rui, who had worked hard to obtain the license, was too radical at the time.

Think about it, since 2004, Alipay has been struggling with the reputation of being unlicensed. It has been sneaking for five years. Who wouldn't want to run wild once they get the license? Why don't they want to use the group channel?

But it was precisely because of this that they helped their biggest competitor later.
To be continued...