Chapter 676 Grand Opening of Joy City
After seeing off the shareholders and having dinner with the cooperative brand, the afternoon was half over.
Feng Shirong sent the last guest away, and the smile on his face gradually faded, leaving only a trace of seriousness. Then he left the courtyard, got into a black Mercedes-Benz, and left Imperial College Street.
Since taking over Feng's company, he has heard a lot of gossip around him, but he doesn't take it seriously.
But today, the words coming out of the shareholder's mouth really put a lot of pressure on him.
He did not expect that Jiang Qin would arrange for someone to ask those questions at the press conference, directly putting all the pressure on him and Duan Ying, tying up family conflicts with company development.
Mrs. Jiang...
Feng Shirong had to admit that his daughter's identity was indeed big enough to shake the minds of the company's shareholders.
Especially after group shopping entered the payment market and shook Alibaba's dominance, for those in the industry, Jiang Qin's idea is equivalent to the future trend to a certain extent.
If he directly says that he is not optimistic about a certain company, it is not impossible to cause the stock price to fall.
So the question the reporter asked today was not to get an answer at all, but to give a threat.
Feng Shirong feels that his blood pressure is very high now, and he is even more anxious inside.
Joy City was Feng's signature entry into commercial real estate. The first Joy City was the template for thousands of Joy City in the future. However, something like this suddenly happened on the opening day. No matter how good his psychological quality was, he could not remain calm.
In his opinion, family affairs are family affairs and should not be involved in business.
After a long time, Feng Shirong returned to the hotel where he was staying, pushed the door open and saw Duan Ying sitting in front of the window, while Andy was still asleep.
Duan Ying's expression was also very gloomy, and the knuckles of her fingers were clenched so hard that she didn't even notice that he had entered.
"Not awake yet?"
"Well, he was exhausted after a long day's journey from Shanghai to Kyoto. He was talking in his sleep just now and shouted that he missed you."
Feng Shirong leaned over and glanced at his son: "It's only three o'clock now. I'll rest for two hours. You wake me up at five o'clock. I still have a dinner party in the evening."
Duan Ying looked at Feng Shirong: "Dr. Chen, are you putting pressure on you?"
"Businessmen value profits, and Joy City has invested so much. It's normal for them to be worried."
"Otherwise I won't show up in the future. Feng's family can't compete with the group now. People have to bow their heads under the eaves. After all, they are all members of the family. What's the big deal if the father-in-law and mother-in-law bow to their son-in-law."
Feng Shirong took off his suit and threw it on the bedside: "Don't think too much. As long as the Joy City brand is developed, the doubts will soon disappear. It's useless to talk nonsense. It's better to see the real thing."
Duan Ying stood up and poured him a glass of water: "Drink some water before going to sleep."
"Um."
"Are you so confident in Joy City?"
"Before the construction of Joy City started, we conducted a month-long analysis of Wanzhong. We recorded all passenger flow and store types, and the data was accurate to every hour. Then we focused on discussing and learning from each other's strengths, copying the homework and correcting the mistakes in the original version.
What points do you think I will get?"
Feng Shirong stared at the ceiling and said: "Moreover, we have been warming up for a month, and all preparations are complete."
Duan Ying nodded, feeling a little more at ease inside.
Seriously, if the Joy City project fails, everyone will think of the questions that reporter asked at the press conference.
Then whether it is partners, shareholders or company executives, they will all think that she single-handedly ruined Feng's transformation. In that situation, it is very uncertain whether she, Mrs. Feng, can continue to do it.
Duan Ying still remembers the time after Lin Xian passed away, when she tried every possible means to get close to Feng Shirong and humbled herself to please the people around her.
At that time, she had just moved into the Feng family, and even the nanny at home deliberately gave her a look.
Some people said that she was not Mrs. Feng, or that she had to endure the days when she had to force herself through it.
After working hard for so long, she finally became a rich lady with unlimited fame. How could she be ruined?
At the same time, preparations for the opening are underway in Joy City.
For example, the stage construction of the exhibition hall, the placement of peripheral signboards, the posting of promotional posters, and various pre-opening process confirmations have all entered the final stage.
Throughout the mall, every store has started trial operations and is making final adjustments.
During this process, the mall managers have not stopped discussing the noon press conference.
"Do you think the group-sharing supply chain will really refuse to cooperate with our catering merchants in Joy City?"
"I don't know, but it is said that Jiang Qin loves his wife very much, otherwise our Mrs. Feng wouldn't be so embarrassed today."
"This feud between wealthy families is just like a TV show."
"If it were a TV series, I would like to call Jiang Qin a real man, but this is reality. I'm afraid he will become the living king of hell. It's not easy to find a job these days. If this mall can't be built, our company will definitely have to lay off people again.
"
"The leader does something wrong and us low-level minions get hurt. This is nothing to worry about."
"Hey, hey, don't be so pessimistic. How can you give up before the battle begins?"
The three shopping mall managers walked towards the door while chatting, intending to see how the stage was being set up. However, they saw a row of trucks driving towards the opposite side, like a long yellow queue.
The carriages of those trucks are painted with the name and logo of the group supply chain.
The three of them were stunned for a moment and looked at the truck driving away quickly under the setting sun. They immediately took a taxi and followed it until they reached the vicinity of Wanzhong Mall, when they saw the truck driving in from behind.
One, two, three, four... five, six... twenty-five in total!
The construction and operation of Joy City are all based on Wanzhong Mall. Especially in the early stages of planning, there were people taking shifts to guard Wanzhong almost every day, so they were very clear about Wanzhong's supply frequency and scale.
But in the past two years, they have never seen such a big scene.
The three people looked at each other and thought, "Wan Zhong is ready to take action!"
This thing is normal. Joy City is obviously here to steal business from Wan Zhong. When they open their doors, there is no way they will not take action.
Especially what happened at today's press conference made everyone feel a little wary. When they saw the group trucks arriving on a large scale, they immediately panicked.
The news spread quickly, and the operations manager and event manager immediately went to the hotel and woke up Feng Shirong, who was still resting.
"Mr. Feng, twenty-five trucks from the group supply chain suddenly drove into Wanzhong Mall today."
"What?"
"Joy City will officially open tomorrow. If he makes such a big move at this time, I'm afraid they are going to target us."
Feng Shirong immediately changed his clothes and convened an impromptu meeting with the company's senior management to deal with this unexpected situation.
To be honest, the quality of investment promotion in Joy City in the early stage was indeed not high, and there were few main brands attracting traffic, because the strategic brands of Linchuan Commercial Gang did not cooperate with them, and other big brands faced a new mall brand.
, the first choice is to wait and see.
To put it simply, you need to prove that you have strong customer flow before we will be willing to open a store there.
In order to make up for this shortcoming, Feng used its overseas connections to attract several international brands to serve as facades, and then also spent its own money to join some brand stores.
However, the subsequent development of the mall still needs to attract more and more well-known brands.
But if you are attacked on the first day of opening and the situation is not upheld, then the subsequent situation will become increasingly difficult.
Therefore, during a two-hour meeting, Feng Shirong decided to increase subsidies, temporarily adjust the preferential prices of several of his own stores, and increase the level of prizes in the door lottery by one level.
The work content suddenly increased, and several of Feng's teams began to work on it again and stayed up all night.
Until the early morning of the next day, when the morning light fell on Kyoto, the colorful balls took off in front of the Joy City Gate, the red carpet was in place, the lion dance team opened, and the performance groups took to the stage one after another.
The number of onlookers began to increase continuously, and the number increased rapidly at a speed visible to the naked eye, especially the lottery area at the front desk, which was filled with nearby residents.
A huge flow of people rushed into the mall in an instant, and the crowd gradually filled the entire mall as time went by.
Standing on the fifth floor and looking down, you can almost see circles and circles of people, black hair, white hair, half black and half gray hair, bald, half bald, all kinds of people.
"There are too many people at the South Gate. The people at the service desk hurriedly provide guidance. I asked you to memorize the shopping guide map before, so just think of yourself as a tour guide."
"For guests who have finished drawing their prizes, don't let them wait at the door to redeem their prizes. Tell them that they will go to the fourth floor at 12 noon to redeem their prizes. Don't disturb other guests from entering!"
"Old Wang, go to the parking lot quickly. The entrance there is blocked. There are car owners who can't transfer their cars and are blocking the passage."
"Oh my god, how come there are so many old ladies? Lao Zhang, hurry up and ask someone to go to the elevator area on the first floor to keep an eye on them. Don't let anything happen!"
On the first day of the opening of Joy City, the popularity was beyond imagination. The actual number of people entering the venue far exceeded the expected number of visitors, and the mall administrator was immediately overwhelmed.
Seeing this scene, Feng Shirong's hanging heart finally dropped a little.
An ordinary weekend can attract so much traffic, which is a good start for Joy City.
He asked someone to pull the photographer to his position, and took a few photos of the bustling scene below, intending to keep them as the inside pages of the investment brochure later.
He didn't respond or explain, but relied on his strength to prove it to shareholders. This was the first step he took.
The most important thing is that Wanzhong next door seems to be holding an event, but Joy City can receive such a large flow of customers when they are holding an event, which is a small victory in itself.
In two years, the rumors about Qin Jingqiu were not as good as the pressure from his son-in-law. When Feng Shirong thought of this, he couldn't help but let out a sigh of relief.
(Please give me a monthly ticket...or2)
(End of chapter)
Chapter completed!