Kyoto, Guomao Hotel, the deep night under spring is already charming. With thousands of street lights and sparks, it looks even more dazzling.????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Travis' suite was filled with exquisite Western food, and was hosting a banquet for his friend who came from Silicon Valley, Peter Fenton, "You haven't been back for a long time?"

"I will go back when the market stabilizes."

"Is the business here easy to do?"

Travis opened a bottle of whiskey and walked over with a bright smile: "To me, the Chinese market is like a toy made of gold, which is very shining, but it can only be played with by me."

Fenton picked up the wine glass and smiled: "It seems that the real Chinese market is far less dangerous than the rumored ones."

"certainly."

Travis raised his glass to greet him: "Great people usually like to find reasons for failure, such as Amazon, Yibei and Gaopeng. After being driven away, they always feel that they have lost face and have to describe this market as dangerous."

Fenton put down his wine glass: "But I always think that Chinese consumers are very excluding Americans."

Of course they reject it, but it does not prevent them from using our stuff."

‘What an interesting country.”

Travis cut the steak: "If you have time, you can stay for a few more days to see how the uber won. I think the time is almost over, and I will conquer this continent again like my ancestors."

Fenton nodded: "It sounds very grand. I like the grand performance. Two people picked up their glasses. As soon as they took a sip, they heard a sound of door opening in the suite. Travis' female secretary came over and smiled slightly at Fenton.

Travis looked up and said, "Miss Anna, is there anything wrong?

MrCheng and MrChen just called and I'm afraid they won't be able to attend your dinner."

"Why?"

"They said they were not feeling well, but it sounded like the two of them had the same disease."

Travis turned cold and said, "They still do meaningless procrastination, so we don't leave any room for them, just smash them into ashes in the market."

Fenton held the wine glass and thought: "Who is MrCheng? Who is MrChen?"

"Quick and Wawai CEO, a local taxi-hailing platform in China."

"uber's opponent?"

Travis glanced at him: "You must be drunk."

Fenton smiled and opened his mouth: "It sounds like you are disdainful of your opponent?"

"Weakness is the original sin. I gave them a choice, merged it into the uber, cashed out and left the scene. Although they agreed, they kept dragging it. Chinese businessmen really have no integrity."

"They are all like this."

Then, after a Western meal, Travis planned to take Fenton to his Chinese headquarters to check it out, so he asked Anna to call the car.

After the two got in the car, Fenton looked at the surrounding street scene along the road, attracted by the words "beep" everywhere.

Uber has only two opponents in China, such as Wawa and Fast? Why can I always see this Wawa? Ube has fewer ads than him."

"A platform that works hard to do marketing but can't even see the uber taillights."

"Anna, what is written in that car?"

After listening to it, Anna, who was sitting in the co-pilot, looked out the window: "Mr. Peter, it says "Didi Taxi, low-carbon travel, and it is also one of the advertisements."

After listening to it, Travis also looked out through the window and found that there seemed to be many cars on the street with different styles and different brands, wandering between well-connected roads.

He frowned slightly, showed a thoughtful expression, and finally couldn't help but cut, and sat up straight again.

Soon, the car drove to Uber's China headquarters. The two of them visited various departments, but were stopped by the operations manager Trot.

"Mr. Travis, I have something to report."

"What's wrong?"

Trot opened the data table in his hand: "In recent times, the number of orders for uber has been decreasing, and other data has also shown an overall decline."

Travis took a look: "Spring Festival effect?"

‘No, the Spring Festival has passed for a long time and it has been a month since I resumed work. This is not right, especially the overall decline in daily active users’ registration rate. It cannot be regarded as ordinary fluctuations. There must be a reason.”

"Impossible, both the person in charge of Huahua and Kuai are sick. This is the ordinary fluctuation. Don't be too nervous, the market is already ours."

Trot opened his mouth: "Mr. Travis, there are also dittos in the market. Its boss is the great Jiang Qin. He underestimated that he would be cursed."

Travis laughed instantly: "Trott, this is the funnyest joke I've ever heard. You should have stayed on April Fool's Day."

Trot spoke with a serious expression: "Sir, I have seen such fluctuations in information."

”?

‘This is how Lashou.com’s data performance is from prosperity to decline.”

Fenton was also staring at Trott: "Mr. Trott, are you Chinese or Japanese?"

Trot narrowed his eyes: "No matter how you speak, don't scold people!"

,This sentence seems to be in Chinese. It seems that you are Chinese. I have always been interested in Chinese culture. Can you know your Chinese name?"

"My name is Kang Jingtao."

When Travis established the Chinese team, he learned the failed experience of Amazon, Gaopeng and Takeaway Superman, and specially chose the most localized team.

At the beginning, Kang Jingtao worked in word-of-mouth takeaway. Because he was afraid that Jiang Qin would leave, he joined the uber later.

There are many reasons. Foreign companies give more and have plenty of rest time, but the most important reason is that Jiang Qin is not interested in this market.

But who knew that at the end of the year, Jiang Qin suddenly ended, so that Kang Jingtao has been worried over the past few months.

However, DiDi's subsequent performance has always been very unsatisfactory, which has alleviated his ambitions until the overall data table this month came out.

Some people are afraid of being bitten by snakes for ten years.

He had really seen this information, and he believed that this kind of data fluctuation could be named Jiang's fluctuation line.

In the next half month, the direction of things began to develop rapidly in the direction that Kang Jingtao was most worried about. Kang Jingtao, who had been staring at the information, found that the information was still falling, but Travis still did not believe that there was a hidden crisis in it. This was the arrogance of the Americans alone.

Some trivial things that were not noticed when they first appeared, but when they were noticed, the crisis was already coming.

"Private car?"

As the uber data continued to fall for several days, a large number of private cars suddenly flooded into the entire Shanghai market and Kyoto market.

And they are all private cars with Didi Travel logos attached.

The response speed of DiDi's taxi ride gradually changed from fifteen minutes to one to two minutes to answer.

In mid-March 2014, less than a few days before April Fool's Day, a news report that was only available to Shanghai and Kyoto was quickly transferred to the circle of friends by WeChat users.

"I work part-time as a driver at Didi, and I've earned a monthly income"

So half a month after March, the number of drivers on Didi has increased rapidly, and many people have never seen this incremental speed.

Because DiDi did not invade the opponent's market, he opened a brand new market.

Travis was blown up all over. Looking at the streets traveling, he felt a huge shadow whistling, making him feel a room that he had never had before.

【Die is here, uber, please withdraw quickly】

[The dog that is the best business war in China is here, and there is not much time left for uber]

Travis suddenly remembered the comments he saw online before, the person who was mythologically many people, and his deep eyes widened: "What the fuck?"

As a bystander, Fenton realized the danger of the Chinese market. It seemed that Amazon and others deliberately exaggerated it to preserve their face. There was no grand performance. Now it was a catastrophe!

In just half a month, the user of the uber was swallowed up by one-third.

They came in a turbulent manner, like a tide, but at this time they seemed to be turned down by force

"Private car?"

"How could it be a private car?!"

"The Shanghai Transportation Commission issued a regulation last month that private cars are not allowed to carry passengers privately!"

You should know that in the Chinese market, there are regulations that private cars cannot carry passengers and make money.

The market development of the Wawa and Kuaidi have always been cooperating with the taxi industry, and their starting philosophy is to move taxi online.

Uber owners are high-end and low-priced, but they are also signed by formal business travel companies, high-end escort companies, luxury car fleets with operating qualifications, and event celebration fleets.

Now DiDi directly uses part-time jobs to allow every private car to operate online after information registration, which is equivalent to breaking market rules.

How many taxis are there in Shanghai? How many private cars are there?

At this time, we had already learned about this matter first and organized people to investigate it privately.

At present, Shanghai and Kyoto have clear management regulations, prohibiting private car passenger operations, and if you dare to do it, you will be fined."

"But there is another question here. Is this clause applicable to private cars that have been controlled by the platform and can track routes after a formal real-name system and information registration?"

This boundary is very blurred and the provisions are not clear. We can call it the gray industry, which is not clear and illegal, but not completely legal.

"Now, the management of urban road traffic is controlled by the local transportation committee. Black cars are prohibited. The original intention is to maintain social order. So what should be done if such behavior as DiDi does not endanger urban management?"

‘The most important thing is that the current operating rules of Didi are to give drivers a reward based on orders, rather than a direct transaction between passengers and drivers, which makes this loophole very big.

After hearing this, Cheng Wei opened his eyes wide: "In other words, if we also refer to DiDi's bonus model, we can also do private car operation?"
To be continued...