The development of the times will indeed restrict the development of the industry. Just like in the past when traffic was extremely expensive, the literary media, a low-flow carrier, was regarded as the mainstream.

Now, two traffic price cuts have allowed the video industry to flourish.

But Qi Fang returns to Qi Fang. 2016 is still far away from the era of free traffic. People like Mr. Cao who have a huge family are worried about money, let alone ordinary people.

Jiang Qin watched a handsome guy paying the bill at the front desk. He was still scrolling through videos a second before going out, but when he reached the door, he reluctantly quit Douyin.

"I plan to get married this year."

"Um?"

Jiang Qin came back to his senses and glanced at the young master.

Cao Guangyu sat on the counter and spoke quietly, like a beautiful boy who has gone through many vicissitudes of life: "In a blink of an eye, I am almost twenty-six. I have had enough fun. It's time to get married."

"It's the same as how wonderful you played before you met Ding Xue. Haha, have you had enough of playing with your younger brother?"

"?"

Jiang Qin grinned and stood up to leave Qianzhu, but when he left, he left behind a brand new, unopened phone card.

Cao Guangyu was stunned for a moment, then picked up the card and took a look, feeling a little confused.

As soon as I returned to Shanti Villa, I heard the voices of Gao Wenhui and Wang Haini coming from the living room, both complaining about Douyin draining their package data.

"In the Name of Friends" was officially published. Hui Huizi was invited by the publishing house to revise the manuscript in the second half of last year, and it was only then that she was released from the dark room.

Then the two people became severely addicted to Douyin.

Gao Wenhui's followers and likes are all about a dog-food couple, and Wang Haini's followers and likes are all about a fitness coach with eight-pack abs.

According to Wang Haini, it’s a good time to catch up!

But when they received their monthly phone bills, they realized that they had fallen into the trap of capitalists!

No, it's only the middle of the month, and their data is already being used on Sosou. Without wifi, they can't even see their abdominal muscles. It's simply unbelievable!

Feng Nanshu's traffic was almost exhausted, with only a few dozen megabits left.

"You don't always use wifi at home. This can also use up the data. What are you looking at?"

"I look at handsome guys every day, even when I go out."

Feng Nanshu said seriously and seriously, with a kind of confidence in his expression.

After hearing this, Wang Haini couldn't help but be stunned and thought to herself, "Wow, Feng Nanshu got tired of playing with Jiang Qin after getting married, and now she even watches handsome guys on Douyin!"

In an excited and gossipy mood, Haiwangni secretly took her phone and took a look at it when she wasn't paying attention. She found that it was full of video clips of Jiang Qin's news, and she couldn't help but let out a burst of laughter.

Gao Wenhui also leaned over to take a look and said to her heart, "I knew it. The handsome guy in Feng Nanshu's mouth was none other than Jiang Qin."

As the number of Douyin users increases, the topic of insufficient traffic has gradually become a hot search topic and has become a hot topic among the people.

"Black stockings will drain your body, and Douyin will drain your traffic!"

"I have always said that Jiang Qin is a living Bodhisattva, but now I know that these black silk threads are not free!"

“Is Douyin a dog sent by the operator?”

"Years ago, it was said that the traffic would not be cleared for the month, but now it is better. My fucking traffic is not enough for a month!"

"It's great, it's great. I've worked hard for a month and all my salary has been paid for the phone bill."

The software Douyin has a magical power, as if people can't feel the passage of time.

Some people plan to brush up for a while before going to bed at night, but find out after a while that hey, it’s another beautiful morning!

Therefore, in this case, it is normal for the traffic to exceed the standard, but it does affect the user experience. After all, no one wants to stare at the traffic bar in fear and play with their hands.

This phenomenon is good news for those Internet companies that are following the trend of making short videos.

Douyin has been incubated for a year, and has grown rapidly in the later period. What competing products need most is time to catch up with Douyin's development speed, and with traffic restrictions, Douyin's pace will inevitably be restricted.

"Douyin is less than a year old now. Although user stickiness is high, but loyalty is not enough, we have a chance."

"Because according to survey data, the overlap rate of users of Douyin and Kuaishou is 60%. Do you know what this means?"

"This means that Douyin users are not tied to Douyin. As long as we make the product good, it is very possible to overtake us in a corner."

"The most important thing is traffic."

"Although the three major operators have reduced the price of data a year ago, the current price still does not allow users to achieve video freedom. As the cost of Internet access becomes higher and higher, Douyin's growth rate will definitely enter a period of weakness."

"Our strategic plan is to use this period of time to make a better product than Douyin and achieve overtake when the next traffic price decreases."

Tudou short videos have begun to hatch, and Ma Yun feels that as long as there is enough time, they will definitely not be worse than Douyin.

Tencent’s Mr. Ma has high hopes for Weishi, believing that as long as Weishi is given enough growth time, it will become one of Tencent’s largest traffic pools in the future.

Baidu and Sina also spent a lot of money during this period to recruit well-known creators on major platforms.

Major Internet companies have made predictions about future development. In their view, video freedom will be achieved at least in 2018.

Therefore, it will be difficult for Douyin to capture the entire market within two years.

And these two years are the critical period for them to catch up with Douyin.

In fact, major Internet companies are somewhat grateful to Jiang Qin.

Over the years, major manufacturers have been exploring the development direction of the 4G era, but they have never been able to find a way out. They can only take it step by step. However, Jiang Qin has directly pointed out the direction of the trend for the entire industry.

The Internet of the future is a battle for traffic, a battle for user usage time, and its realization is a battle for short videos.

But what they didn't expect was that Jiang Qin didn't seem to leave them that long.

It happened very suddenly, just like TikTok taking advantage of the New Year to explode without warning...

Wang Bolin, the former data analyst of Youku Tudou, after joining the short video department, often browsed videos to study Douyin’s algorithm and content.

And one morning, as soon as he opened Douyin, he saw an advertisement.

“Please, it’s already 2016, and you’re still worried about traffic?!”

"PinTuan x China Mobile has given out benefits to fans, the Douyin King Card with 20 yuan and 10G traffic is officially launched."

"10G is not enough? But this is only for national traffic."

"The package also includes a 50G directional traffic package. Is it enough for browsing Douyin, reading headlines, browsing Zhihu, using Amap, ordering group takeout, and looking for group discounts for group purchases?"

"Click the bottom left of the video, the quantity is limited, come and apply now!"

“Apply now and you can use it tonight~”

Subsequently, a detailed table of Douyin King Card tariffs popped up from the video, and was quickly moved to the next video accompanied by beautiful music.

Wang Bolin didn't speak for a long time after reading it. It wasn't until five seconds later that he slowly raised his head. His heart, which had suddenly tightened just now, slowly relaxed, and the hanging heart finally died.

As Douyin’s video was transferred to Toutiao, Zhihu, and even WeChat Moments, all the major Internet companies that planned to pursue Douyin were in trouble.

They thought that the price of traffic would limit the growth rate of Douyin, but they did not expect that group sharing would join forces with China Mobile to launch targeted packages.

It turns out that the shackles of the times can be taken off and then tightened a little to put them on friends and businessmen.

Jiang Qin had no intention of leaving any time for them to catch up!

"Directed traffic..."

His eyelids were twitching wildly, and Sina's short video director looked ashen.

Without the shackles of Douyin, who the hell can beat this?

The number of online applicants for the Douyin King Card grew rapidly, and countless netizens who were addicted to short videos called the Living Bodhisattva. According to unreliable news, the sky above the Jiang family’s ancestral grave that day was filled with bursts of light and thousands of auspicious colors.

But at this time, many people only noticed the Douyin King Card product itself, but ignored the last sentence of the video.

At that time, a warehouse of Pintuan was opened in logistics parks across the country, and stacks of cards were delivered by trucks to designated locations in the city.

At the same time, countless orders were added to the group takeout rider side by the system, and each rider received a card delivery task.

Some people applied at noon and got their cards in the evening. Even the applicants themselves found it unbelievable.

The consequence of this phenomenon is that the real-name registration channels of mobile companies will be overwhelmed.

Mobile CEO He Jie had two surprises.

The first thing I didn't expect was that after the Chinese New Year, Douyin would become so popular.

The second one was unexpected. He didn't expect that the delivery speed of the group package would be so exaggerated.

They moved to catch this overwhelming wealth!

That night, Jiang Qin updated a post on Weibo, which he had not used for a long time.

No more pretending, let’s show off. I’ll take the first step and find a cool place to bury yourselves.

Sina's short video director smashed the coffee cup in his hand. He thought he was too arrogant. He thought he could seal the battle with just one card?

But what he didn't expect was that this sentence was not a summary, but a preview.

As early summer approaches, popular contestants from recent popular talent shows publicly announced on Weibo that they have joined Douyin, and have maintained a daily update routine since joining.

The key point is that these popular singers don't stay together, but one every five days, one every five days...

This caused countless fans to flock to Douyin, and the four words "my brother" brought a huge amount of traffic to Douyin.
To be continued...