Douyin was incubated through Toutiao. The part-timers who were invited to participate in self-media creation contributed a huge amount of content to the entire Douyin project.

After two months of trial operation and optimization, Douyin’s personalized recommendations have also been significantly improved.

If you like to see black silk, you can always get black silk.

If you like to look at feet, you can always see them.

Douyin is using this highly mature personalized recommendation to greatly increase the audience's addiction.

Some guys don't even eat, but they can't stop scrolling with their fingers, as if they were stepped on by something soft and fragrant.

As a result, the stickiness of Douyin's existing fans has reached unprecedented heights without public promotion across all channels.

However, Douyin’s first update after the beginning of winter was the first killer weapon it had prepared.

Before Douyin went online, Meitu Xiuxiu contributed a large amount of data to their database and integrated it into the algorithm library. After everyone’s research and testing day and night, the video version of the one-click beauty filter was quietly updated with the update.

online.

Since starting from Tonight Toutiao, Ling Tuan has invested a lot of money in big data and algorithm construction every year.

Moreover, due to the pioneering layout, the group's data center has recruited almost all relevant talents.

Meitu Xiuxiu has been working in the field of beauty for many years, and they are very experienced in the professional field of one-click beauty.

Therefore, the combination of Douyin's face algorithm and Meitu Xiuxiu's beauty filters has achieved an effect far beyond imagination.

Turn on shooting.

Yanzu per capita.

The average per capita is also low.

So after this update, the frequency of videos posted by Douyin users began to increase rapidly.

The data in the background shows that there are some female accounts that are very active but have never posted selfie videos. After Douyin’s beauty function was launched, they all began to publish their works.

In addition, the number of some male works also began to increase rapidly.

Since taking photos can beautify your appearance, everyone has been saying that nine out of ten beauties are cheated by taking photos, but in fact, boys are also the audience.

These days, who doesn’t want to be handsome and pop up in social circles?

Especially since the beauty function has become more and more simplified, it is difficult for both men and women to have the courage to face their own camera without turning on the beauty function.

Of course, there are also some very confident handsome men and women here. They are used to using beauty cameras, and they always feel that they are not bad in the first place, so they quietly turn off the beauty function, only to suddenly find that a loser appears on the screen. I feel a sense of disparity in my heart.

It's like swimming through a cliff waterfall.

No, it's impossible, how could I look like this?

【Open Beauty】

This is the truest me!

After the winter solstice, the temperature dropped sharply, and Master Cao's party hall ushered in the off-season. However, Master Cao was not short of money to begin with, so it was just a holiday for himself.

At that time, Ding Xue was taking pictures around the party hall with her mobile phone, and finally pointed it at Master Cao's face.

"?"

"What are you taking pictures of?"

"A short video software produced by Jiang Qin and his company."

Ding Xue pointed at Cao Guangyu, glanced at it, then moved the screen away and looked at it again: "It would be great if this filter could be welded to your face."

Master Cao: "?"

Ding Xue posted the work and then clicked on Feng Nanshu's account.

Because she has Feng Nanshu’s mobile phone number, the system automatically recommended the ID [Magic Eye Girl Feng Nanshu] for her to follow.

But what is different from what Ding Xue imagined is that on her account homepage, there are not many videos of herself, most of them are of her husband and daughter.

This stupid rich woman really only has eyes for these two people.

Ding Xue clicked on her first video, and the screen was pointed at the corridor on the second floor of their villa. Feng Nanshu called her husband to the corridor.

Then, she saw Jiang Qin running towards him...

"What's wrong?"

"Nothing, I just wanted to call you."

Feng Nanshu's voice came out from the receiver, with the coquettish feeling of some girls who have just woken up.

Jiang Qin, who was in the camera, narrowed his eyes and suddenly rushed towards him. A sound of "Ah" came from the camera, and the screen shook twice and then stopped.

After Ding Xue read it, she couldn't hold back her mouth. She grabbed Master Cao next to her and took a sip.

The same thing is happening in every corner of the country. For example, Jiang Tian, ​​Jian Chun and Song Qingqing also downloaded Douyin. After starting the filming, they even felt that they had the power to fight Feng Nanshu.

The number of short videos is increasing rapidly, and the speed of updates and iterations is starting to get faster and faster.

Gradually, Douyin’s content includes and not only “black silk skirts” and “abdominal surgery”.

Some users began to record their lives, some Sheniu started to organize their activities online, and some began to complain about TV series and movies, and shared their idol brothers. The content of the platform began to gradually diversify.

No matter what the content is, as long as it is exciting enough, it will be pushed.

Jiang Qin’s development logic is actually very simple. If you want to make Douyin bigger, then its positioning cannot be just a short video platform.

Like Kuaishou, Miaopai and others, their attitude of hoping to win with content is correct, but they still have not grasped the underlying logic of this industry.

No matter how interesting your video is, it will only end up in the video track.

I dug taros and bamboo shoots in the countryside, and took pictures of the smoke rising from the kitchen stove, but in the end its content only had leisure value.

Take Xiaokaxiu as an example. They have been guiding users to shoot some funny videos and recommending users to imitate some scenes from TV series.

This track is too small, and if you try to die, you will only be in the minority.

One day when users no longer want to play, they will suddenly realize that this platform is indeed dispensable to them.

Douyin is not only about making good-looking short videos, but more importantly, it is about chasing hot topics, trends and news.

Just like the original idea of ​​making Tonight Toutiao, how can Douyin keep up with the times and obtain the most cutting-edge content? Then we need to let the whole people participate in the creation.

Because whether it is hot spots, trends, or news, it all happens around users.

After the beauty filter was launched online, the "me" that was captured looked good, which became a basis for guiding the whole people to participate in the creation of short videos.

If the photos are good-looking, more people will be willing to take photos. If the content is large and the update speed is fast, the timeliness will be higher. There will always be some hot topics that will trigger public discussion and thus gain greater traffic.

Douyin currently has four traffic pools, ranging from small to large, with thresholds of 200, 1000, 5000 and 10,000.

Calculated by the algorithm, videos with high completion rate, high like rate and high forwarding rate will be pushed into the traffic pool of 1,000, and data will be compared with high-quality videos, and the winner will enter a larger traffic pool.

So the content enters the stage of survival of the fittest, iteration, iteration, iteration again.

Slowly, Douyin will be able to gain first-hand exposure to social hot spots and attract more users.

When users know that all hot spots, trends and news in the world will "happen" on Douyin immediately, this software can break through the "video track" and enter the threshold of national-level applications.

Then it will no longer be just an entertainment software, it will become the Weibo of the video track and the headline tonight of the video track...

To give a simple example, you and your friend sit together and chat. He is a Douyin user, but you are not, and you find that he always knows a lot of fun and new things that you don’t know, and you will feel it.

a very wide distance.

Then this kind of monopoly of poor information will be the most important development direction of Douyin in the future.

Currently, in this track, only Kuaishou has this evolutionary trend.

But judging from Kuaishou’s direction, Jiang Qin feels that the Kuaishou team has not realized how important this direction is...

Time flies so fast and 2016 is approaching.

When Douyin continues to use push and algorithms to guide users to record their lives, many major events have also happened.

When Hema Xiansheng opened, Ma Yun stood up in person and smiled and said nothing when asked by the media about group booking.

At about the same time, Tencent launched Honor of Kings, igniting a raging fire in the mobile gaming circle.

At the same time, in order to "take advantage of your illness and kill you", and with the help of Ali's sniper operation to complete its own market competition, Bibi and Kuai merged, changed their name to Bibi Chuxing, and began to dominate the Didi market.

The outside world is really worried about joining the group.

As the end of the year approaches, major companies begin to publish their own data and trumpet their achievements this year, making group-building even more passive.

"The market growth of group-sharing is almost zero, and takeout is even on the decline. However, the growth of mobile phone users this year is 6.5%. I am afraid that not all of these new markets will be eaten up by Alibaba-based platforms.

"

“It’s not ideal in China, but the overseas market growth of group booking is amazing.”

"But the domestic market is the foundation for group building. I feel panicked for Jiang Qin."

"No matter how you say Ali, he is still Ali. Only when you get serious do you realize how scary he is."

"You're too early to panic. The big era is coming next. Maybe many patterns will change. Mr. Ma said that the second half will determine the next year. I'm afraid 2016 won't be too smooth for the team."

2016 is called a great era by people in the Internet business circle, because starting from November, the 3G network began to slow down across the board.
To be continued...