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Chapter 380 Public Relations Activities

Lao Kang reported a long list of names. Except for the consultants hired by Changda Real Estate Company, Guan Yuntian didn't know any of them or even heard of them. No wonder, he was not from the provincial capital and was not familiar with these functions.

The leadership of the department is reasonable, but the official rank of these guests is the highest level, and Guan Yuntian is no stranger to officials of this level.

Maybe he felt that Guan Yuntian didn't pay enough attention to it, so Lao Kang reminded him again: "Mr. Guan, I have a speech that is more solemn. If you don't have time, I will write one for you." This old administrative worker paid great attention to such details.

"Thank you Kang Bureau for your kindness. In order to prepare for the opening ceremony, you have put a lot of thought into it. I won't trouble you about this. I'll write it myself." Guan Yuntian said.

For a business owner who leads nearly 30,000 people, isn't it common for him to say a few words on stage? In addition, Guan Yuntian is an authentic undergraduate university graduate. He also studied at a normal college and received special training in speaking.

, so when Lao Kang reminded him to speak on stage, he really didn’t take it seriously. However, Lao Kang mentioned that there was a speech that seemed more solemn, and he actually agreed with this statement.

After all, he is also a graduate of the Normal College, so he had someone else ghostwrite the speech for such an opening ceremony, which could be criticized or not. After thanking Lao Kang for his kindness, Guan Yuntian only spent about half an hour before going to bed at night.

I have written a speech of six to seven hundred words.

At 9:28 a.m. the next day, the small square in front of Changda Real Estate Company's office in the provincial capital was filled with flower baskets on both sides. The square was bustling with people, and the sky echoed with "Bubugao", "Good Day" and other auspicious celebrations.

In a peaceful and joyful atmosphere, the hired professional emcee loudly announced: "The opening ceremony of Changda Real Estate Company's provincial office in the provincial capital begins now!"

As soon as the host finished speaking, there was a deafening sound of firecrackers, followed by salutes and loud gongs and drums, making the atmosphere on the scene extremely lively.

After a period of commotion, the atmosphere calmed down and the ceremony continued. According to the procedure, the host invited Guan Yuntian and the guest representatives to speak in turn.

Guan Yuntian briefly introduced Changda Real Estate Company and Changda Group. On behalf of the two-level companies, he welcomed all leaders and guests to attend the opening ceremony, and expressed his heartfelt thanks to the leaders and guests for their arrival! "Changda Real Estate Company is involved in the provincial real estate market

, is an important step we have taken, and it is our honor to have the support of all leaders and guests. Although we have been engaged in real estate development for several years, in the provincial real estate market, Changda Real Estate Company is a novice.

I hope to receive the care of all leaders and guests in my future work, thank you all!"

Originally, I wanted Deputy Director Su from the Development and Reform Bureau to speak on behalf of the guests. Considering that he was a serving leader, and in order to avoid adverse effects, we finally decided to ask Lao Kang, who had retired for several years, to speak.

After the ceremony, Guan Yuntian invited the guests to dine at a four-star hotel not far away, where Lao Kang booked six private rooms. On the way to the hotel, Guan Yuntian called Lao Kang aside and said, "Kang Bureau,

How do you plan to arrange the seats for these leaders and guests? Who will be the host at each table? "

Lao Kang slapped his forehead and said, "Oh, look at my memory. I have thought of reporting everything else to you, except for this matter, but I have already made a plan."

"That's good. When we get to the hotel, it's completely up to you to decide who should sit at which table."

"Strictly speaking, except for you, everyone else is a guest. We consultants are not suitable to be the host. Therefore, I am considering letting the main leaders of several functional departments preside over the overall situation at their respective tables. You will be at each table.

Just connect them in series and express an idea. Is this arrangement suitable?" Lao Kang made a temporary exchange with Guan Yuntian.

Report.

"Okay, you go to the front and guide the guests to their seats."

When Guan Yuntian walked into the hotel welcome hall, the hotel lobby manager came up to him and said, "Are you Mr. Guan? The Kang Bureau asked me to tell you that all the guests have entered the private rooms. Please follow me."

Following the lobby manager to private room No. 618, he pushed the door in and saw that the guests had already taken their seats. The seat of the deputy host was vacant. Guan Yuntian knew that this was a seat reserved for him. After greeting the guests,

He consciously sat down in the empty seat.

At a glance, none of the guests at this table knew anyone except Director Wei of the Development and Reform Department, who was sitting in the guest of honor position. Before the food was served, Old Wei introduced the other guests to Guan Yuntian one by one. Among them,

The leader sitting in the main seat is the secretary-general of the municipal government and director of the municipal office of the provincial capital. Guan Yuntian knows that this is the leader with the highest official rank attending today's opening ceremony. Needless to say, he was invited by Director Wei.

Guest, because of his position as a leader, most people can't invite him.

As expected, while the waiter was preparing drinks and serving dishes, the leader, who was sometimes called Director Tian and sometimes Secretary-General Tian, ​​asked, "Mr. Guan, after listening to Director Wei's introduction, you Changda

The group started out as a manufacturing company, is real estate your side business?"

"Secretary-general Tian, ​​Director Wei is right. Changda Group did start with manufacturing. The industry we were engaged in before was directly under the jurisdiction of Director Wei, so he knows our company very well. However, when it comes to history,

As we enter the 21st century, in order to adapt to the new development situation, Changda Group has expanded its business scope to the real estate development industry. So far, we have entered the real estate industry for six years. At present, real estate development should be regarded as Changda's

One of the main businesses of the group." Guan Yuntandao.

"Well, six years is not a short period of time. You went from the county town to the city, and now you are marching into the provincial capital. This can be regarded as a kind of rural area surrounding the city, right?" Director Tian's words made the other guests laugh.

"I don't dare to take it, but for real estate development, you have to go wherever there are a lot of people and a developed economy. Needless to say, counties, even prefecture-level cities, the real estate market capacity is very limited. It is in the county and city markets

In the case of shrinkage, the situation forces us to turn our attention to big cities."

At this time, all the dishes were on the table, and Lao Tian took the lead in raising a glass, "Everyone, let's take advantage of the platform provided by Mr. Guan to show our friendship as landlords. Welcome Mr. Guan and Changda Real Estate Company to settle in the provincial capital. Cheers!" These words are mainly anti-customer.

The humor made everyone laugh.

"Thank you very much, Director Tian and all the leaders! Changda Real Estate Company has entered the provincial capital and caused trouble to the leaders. Please forgive me!"

"Mr. Guan's words are wrong. When you go to the provincial capital to carry out business, you are here to contribute to the provincial capital, not to cause trouble." The district tax director, who was sitting in the deputy guest seat, said seriously.

"Mr. Guan, although the real estate market in the provincial capital is very large, there are many developers and the competition is fierce. It is not as good as what you used to do in the county and city!" reminded a bank branch president next to him.

"Thank you for reminding me. I understand this very well. In such a big market, developers are naturally indispensable. It is normal to have fierce competition. Fortunately, we started in manufacturing. Director Wei knows that in the industry we are engaged in, there are many challenges from the beginning.

Competition, it can be said that for more than ten years, Changda Group has developed and grown step by step in a fiercely competitive environment. Therefore, we are fully prepared to participate in the competition in the real estate market in provincial capitals."

Lao Tian raised his glass again, "Everyone's kind reminder reflects your concern for Changda Real Estate Company. On behalf of Mr. Guan, I would like to thank you all! Everyone here is the leader of a functional department or financial institution. In your future work, please also express your concern for Changda Real Estate Company."

Da Real Estate Company takes care of you

"Mr. Guan, let's respect the leaders of functional departments and financial institutions!" As expected of the Secretary-General and Director of the Municipal Office, he sat in the main position at noon today, supporting both families with one hand, and his words were flawless.

After Guan Yuntian toasted to the guests alone, he raised his hands and said: "Secretary-General, leaders, you drink slowly, I have to go to those tables."

"You're welcome, you can do whatever you want."......

After the banquet, when the guests left, all the guests received a souvenir worth nearly 10,000 yuan from two staff members sent by Changda Real Estate Company.

The opening ceremony ended successfully, and the guests were very satisfied. When saying goodbye, the leaders of the functional departments expressed their opinions that if they encounter any difficulties in the process of conducting business in the future, as long as they comply with the principles, they will provide convenience as much as possible.

This was a successful public relations campaign, which at least achieved the intended purpose.

In name, Changda Real Estate Company has entered the provincial capital and held a grand opening ceremony. However, it has no land resources and cannot carry out any business in the provincial capital for the time being. In addition, several real estate projects in Huayuan City still need at least one to two projects.

It would be completed in 20 years, so Guan Yuntian didn't care much about the provincial office.

One day at around ten o'clock in the morning, Guan Yuntian was handling official business in the office. The phone on his desk rang. He picked it up. The person on the other end of the phone spoke first, "Hello, is this Mr. Guan?"

"Yes, I am Guan Yuntian. Are you...?" The other party's voice sounded familiar, but Guan Yuntian couldn't remember who it was for the moment.

"Mr. Guan, I am Lao Cao from the Provincial City Construction Committee."

"Director Cao? Hello, hello! No wonder it sounds familiar. I didn't think of it at the moment. I'm sorry! What can I do for you?" Guan Yuntian said.

"I'm calling you today. I want to tell you some news. I wonder if you are interested?" Lao Cao said.

"tell me the story."

"In a prosperous area of ​​the provincial capital, there is a commercial building. It was built for nearly two years. The main structure was put up. Perhaps due to the financial crisis, the specific reasons need to be further investigated. It suddenly stopped and there has been no movement for more than half a year."

"Director Cao, isn't that the so-called unfinished building? Tell me the purpose of talking about this matter...?" Guan Yuntian was a little confused.

"What I mean is that Changda Real Estate Company currently has no land resources and cannot start business in the provincial capital in a short period of time. If you are interested in this unfinished project, can you take it over and continue it?" Lao Cao said bluntly.

"This ---- is an unfinished project. I don't know what's going on inside, how can I take over it?" Guan Yuntian had never been exposed to this type of project before, and he didn't know how to operate it at all.

"I don't know the specific situation. What I mean is, as long as you are interested, I will continue to inquire. After investigating the situation clearly, I will make further decisions." As a consultant, Mr. Cao wants to do something for Changda Real Estate Company.

.

"You said it is commercial real estate and the location is good? Bureau Cao, in your opinion, what do you think the prospects of commercial real estate are? This is the era of Internet e-commerce!" Guan Yuntian said.

"Everyone has different views on e-commerce and physical commercial institutions. On the surface, e-commerce now has the absolute upper hand, overwhelming physical stores. But in the long run, the results remain to be seen. Let's put this issue aside first

On the other hand, even if we don’t do commercial real estate, with this location, if we turn it into a high-end office building in the future, I don’t think we’ll have to worry about renting it out.” Lao Cao seemed very confident.
Chapter completed!
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