Looking back, Guan Yuntian has paid little attention to the operating conditions of Changda Real Estate Company in the past six months because he focused on other matters. Now that he is free, he has to spend some energy in the face of the rising vacancy rate.

, to see what went wrong.

More than 90% of Changda Group's business is now in Huayuan City. The next morning, Guan Yuntian came to the company's office in Huayuan City. He had not been to this place for nearly half a year.

Seeing Guan Yuntian's arrival, Xue, the executive vice president of Changda Real Estate Company, hurriedly came out to greet him, "Have you finished handling the matters in the provincial capital? When did you come back?"

The two entered Lao Xue's office. Guan Yuntian sat down on the sofa, "Oh, I came back yesterday. The project in the provincial capital is being continued."

Lao Xue knew that Guan Yuntian didn't drink tea, so he poured a glass of boiled water in front of Guan Yuntian, "I know you are busy in the provincial capital, so I didn't bother you during this time."

"I'm pretty busy this time. The project I took over has officially started to be renewed, so I feel much more relaxed. How about it? Is the situation going well here?"

Lao Xue spent half an hour reporting to Guan Yuntian on the company's real estate business in Huayuan City and the operation of Binhe Park. "Overall, all the work was carried out fairly smoothly."

"For more than half a year, there have been no problems during the operation of Binhe Park, right?" Guan Yuntian has been thinking about the situation of Binhe Park.

"Perhaps the publicity was not enough at the beginning. Citizens did not know that there was such a large leisure and entertainment venue in Huayuan City. From May to July, the park's business was not good. We took some measures, such as visiting several large department stores.

We distributed flyers to primary and secondary schools and large kindergartens, and spent over 100,000 yuan to advertise on city TV stations for half a month. By August, the number of visitors to Binhe Park increased sharply. On average, this was achieved in the first year.

The revenue is pretty good," Lao Xue said.

"During the summer rainy season, will it affect the management and operation of the Binhe Park Water Amusement Center?" This is also something Guan Yuntian is concerned about.

"According to the predictions of professionals from the Water Conservancy Bureau, they estimate that several flash floods will pass through the Qingshan Reservoir. In order to prevent unexpected events, the relevant leaders of the Water Conservancy Bureau suggested strengthening monitoring. From May to the end of August, professionals will be deployed around the clock during the flood season.

Being on duty in the monitoring room, I can give an early warning three or four hours in advance before every flash flood, and send instructions to the open automatic regulating sluice of Qingshan River Reservoir to reduce the water level of the reservoir below the safety line, which not only effectively avoids dangerous situations

The occurrence of flash floods will also minimize the impact of flash floods on the operation of the water amusement center."

"It seems that the control plan of the Water Conservancy Design Institute is really effective." Guan Yuntian said.

"There is no problem with the technical operation. However, Deputy Director Liang of the Water Conservancy Bureau told me that the bureau cannot afford the nightly shift fee for professionals. He asked if we can help solve the problem? I promise to wait for you.

Let’s talk about it after we come back.”

"How much is the duty fee?"

"It's about 15,000 yuan a month. After four months, it's about 60,000 yuan."

"The Water Conservancy Bureau has assigned special personnel to be on duty 24 hours a day. It is said that it is for the safety of the Qingshan River Reservoir to survive the floods. In fact, it is beneficial to the operation of our Binhe Park Water Recreation Center. It only costs 60,000 yuan, Lao Liang

If he mentions it to you again, just promise him."

After learning about the Binhe Park, Guan Yuntian got to the point, "Mr. Ding from the Finance Department told me that according to the last financial report of Changda Real Estate, it shows that our commercial housing inventory rate has increased a lot!"

"I don't know the specific situation. The branch financial officer

The staff of the Finance Department just mentioned it to me casually, but I didn’t pay much attention to it, so I didn’t understand it in depth,” Lao Xue said.

"According to Lao Ding, compared with the same period last year, the current inventory rate is said to have increased by 40%. This situation is a bit serious!" Guan Yuntian said.

"Isn't that right? If the inventory increases by 40%, how much self-owned funds will be occupied? How could this happen?" Lao Xue was both surprised and incomprehensible.

"According to my analysis with Lao Ding, this situation is definitely not caused by Changda Real Estate. The negative impact of the financial crisis on the domestic economy that occurred last year has gradually emerged. Because the economic situation is not good and the prospects are unclear,

It is not surprising that people are holding currency to buy, which will inevitably lead to a decrease in transaction volume and an increase in inventory."

“Don’t news reports say that the country is adopting policies to stimulate economic growth?”

"There is a process from the implementation of stimulus policies to when the economy comes out of the trough. During this process, it is inevitable for all walks of life to experience downturns," said Guan Yuntian.

"So, how should we respond now?"

Guan Yuntian did not directly answer Lao Xue's question, but instead said: "The inventory of commercial housing has increased, occupying a large amount of the group company's own funds. However, in more than a month, the provincial land department will hold a commercial land auction. Our provincial capital

The office is busy preparing for the bidding, which takes up a lot of funds, which will inevitably have a negative impact on Changda Real Estate's participation in the provincial capital's land bidding. If you don't have funds, how can you participate in the bidding?"

Realizing the seriousness of the problem, Lao Xue felt that he had not done a good job. He blamed himself: "I blame my carelessness for not discovering the crisis early."

"This has nothing to do with you. Who among us ordinary people can speak clearly about macroeconomic matters? If we really want to find the reason, before preparing to take over the Haitian Business Center in the provincial capital, I should consider the room for maneuver of funds. I am the one who

The problem has been simplified." This is Guan Yuntian, who has always taken the initiative to take responsibility and never shirk responsibility to his colleagues.

"Now it seems that this is the specific impact of the financial crisis on Changda Group. Mr. Guan, how can we survive the current crisis?" Lao Xue said worriedly.

"If you call the situation we are currently facing a crisis, then call it a crisis. As for how to get through..., how about we hold a board of directors? Let the senior executives fully discuss it before making further plans.

"

"That's a good idea. Let's see what everyone agrees on."

Without further ado, Guan Yuntian immediately informed all executives to attend the afternoon board meeting. After making the phone call, he and Lao Xue returned to the Changda Group headquarters at the same time.

At one o'clock in the afternoon, the small conference room on the second floor of Changda Building was brightly lit, and the board members attended on time. Guan Yuntian said straight to the point: "We are holding this temporary board meeting today. There is a very important matter that needs to be discussed with everyone. I hope everyone can speak freely.

, fully express your opinions.”

After explaining the current situation to everyone, Guan Yuntian continued: "In order to cope with the current crisis, I have an idea, that is, to carry out moderate price reduction promotions for the inventory of commercial housing, as a means to collect funds, and to provide Changda Real Estate with money as soon as possible.

Prepare funds to bid for commercial land in provincial capitals. What do you think about this?"

As soon as he finished speaking, Lao Xue agreed, "I think this method is feasible. Now the impact of the financial crisis has been fully revealed. Under the uncertain situation, people are holding money to buy, and inventory will inevitably increase. Only price reductions and promotions can mobilize residents. purchase desire, otherwise, the inventory will further increase."

Financial Director Lao Ding also expressed his support, "In more than a month, the provincial capital will hold a commercial land auction and bidding. The financial department of the group company can currently draw out only two to three billion in funds. This amount of funds will only be placed in the land market of the provincial capital. It can be regarded as a small amount of money, and the price reduction and promotion of commercial housing can quickly withdraw funds. I think it should be implemented as soon as possible."

"The method of price reduction and promotion sounds good, but I doubt the specific effect. Even if the promotion is effective, if you want to withdraw more than 10 to 2 billion yuan through promotion after more than a month, I don't think you are too sure. We use price reduction and promotion. The effect of advertising will take a few days to appear. In addition, the process of viewing a house, choosing a house, going through the formalities and paying the payment may not be completed in a month, so it may be too late. ." Sales Director Shen Yuehong knows the business process very well, and she is worried that water far away cannot quench thirst nearby.

"I don't agree with the price reduction promotion." General Manager Ye Jiayi said calmly.

"Oh, why? Tell me your reasons." Guan Yuntian was slightly surprised. In previous board meetings, Ye Jiayi basically supported Guan Yuntian's suggestions or ideas, but this time she clearly opposed it, leaving Guan Yuntian Somewhat unexpected.

"Affected by the economic crisis, the economy is sluggish and the market is sluggish. Because of the unclear expectations, people are afraid to spend money and are holding money for purchases, resulting in a large increase in inventory. These are all facts, but everyone has ignored another fact, including Almost all of us, including us, have a mentality of buying up and not buying down! If there is a price reduction promotion, I suspect that the selling price will drop, but those who buy a house may not necessarily accept your favor, or even wait and see." Ye Jiayi's specialty is For an MBA, you may have taken elective courses such as consumer psychology during your studies.

"Well, it's really possible." Old Xu, the administrative director who had not spoken yet, felt that Ye Jiayi's analysis made some sense.

"According to Mr. Ye's wishes, the price reduction promotion will no longer be carried out. If we cannot raise enough funds, Changda Real Estate will not participate in the bidding in the provincial capital's land auction?" Although Lao Xue is the human resources director, his main job responsibilities are , is responsible for the daily management of Changda Real Estate.

"Our Changda Real Estate Company must participate in the commercial land auction and bidding meeting in the provincial capital. Otherwise, wouldn't it be meaningless to set up an office in the provincial capital? In addition, Changda Real Estate's goal is to participate in the competition in the provincial capital real estate market. "How can you participate in the competition if you don't participate in the land auction?" Ye Jiayi said.

“But without funds, what’s the point of participating in the bidding?”

"Find another way to find funds, but you must participate in the land bidding, and you must try your best to win and try your best to win the bid." Ye Jiayi said.

Guan Yuntian felt that these words were meaningful, "Can you make the meaning more clear?"

"Everyone knows that the current market is in a downturn and the transaction volume of commercial housing has decreased. This is a direct manifestation of the market downturn. In this case, developers will not be too enthusiastic about buying land for development. The land market is also in a downturn, and the land auction will We don’t expect the land to be auctioned at a high price. Wouldn’t it be more cost-effective to buy land at this time?”

"Well, that makes sense! The commercial housing market is in a downturn, and the land market should follow suit. The cost of acquiring land at this time is indeed relatively low. However, if there is no price reduction promotion for commercial housing, besides worrying about not meeting expectations, do you have any other concerns?" Guan Yuntian Dao.
Chapter completed!