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Chapter 591: The Way of Survival

The planning of nursing homes was discussed at the board of directors. Ye Jiayi and Lao Ding certainly knew the planning content, but they were surprised to achieve the scale of the whole province or even the whole country, because the grand plan was easy to say, where did the funds to achieve the planning come from? That is another matter.

With the increasing degree of social aging, the sunrise industry of elderly care, the sunrise industry, has received more and more attention from all walks of life. Changda Group has reached a consensus two or three years ago that the elderly care industry will become one of the key businesses of the group company's future development and has made preliminary plans.

However, Guan Yuntian has a clear understanding of getting involved in the elderly care industry. He believes that the profits of the elderly care industry are small. In order to achieve sustainable and long-term development in such an industry, in addition to refine and scientific management, there is another important means, that is, scale operation. Only by making the scale large enough can the scale benefit be reflected. With benefits, sustainable development will not be a problem. Therefore, based on the preliminary planning, Guan Yuntian's vision has become wider. It is natural that he sets his goal to achieve a provincial or national chain chain.

Of course, Guan Yuntian knew that to achieve the grand goal, funds were the top priority. Although Changda Group's strength was already strong enough, it was still a bit unsatisfactory to support such a grand plan with the group company's own funds. Moreover, Guan Yuntian was unwilling to let the physical manufacturing industry within the group company continue to transfusion blood to the service industry, which was not conducive to the healthy development of high-end manufacturing.

It is not feasible to rely on financing from financial institutions to develop the elderly care industry, because although this industry is stable, the profit is not high after all. After deducting the meager profits, there is not much left for the company, and it is not easy to maintain normal operation, let alone sustainable development.

At this moment, Assistant Zhang provided such information. Guan Yuntian believed that this was an opportunity. Relatively speaking, through backdoor listing, not only financing is relatively convenient, but also the cost is relatively low. Compared with the interest of financial institutions, the capital cost of listing financing is at least 50% cheaper.

While surprised by Guan Yuntian's grand plan, Ye Jiayi and Lao Ding also realized the importance of this matter. "If there is such a large demand for capital and can go public through a backdoor listing, financing in the stock market will of course be the lowest cost." Lao Ding said.

"From the data, this ST company was suspended by regulators because of poor performance for many years. This is also the common feature of all ST companies. Their main business is building materials production. If reorganized, we need to first understand why the performance is not good? In recent years, due to the booming development of the real estate industry and the large-scale construction of highways and railways, it is logical that the basic building materials industry has encountered rare development opportunities. The market is so good, but it has been poor performance for many years. Is there any fatal flaw in management?" Ye Jiayi analyzed.

"The basic building materials industry has indeed encountered unprecedented good opportunities in recent years, but according to the experience of Changda Real Estate, this industry also has a fatal weakness, that is, it has a lot to do with the location of the company, because basic building materials are not very valuable products and are not suitable for long-distance transportation. Otherwise, the freight is higher than the value of the product itself. Therefore, if a company stays away from metropolis or large infrastructure clusters, no matter how good the market is, it has little to do with them." Guan Yuntiandao.

"So, this is because this Kaiyuan Company has inherent shortcomings in its business positioning and corporate site selection." Ye Jiayi said.

"As outsiders, we can only guess that apart from the problems with their management, it is that their business positioning is unreasonable. No matter what the reason is, this is always a guess. If we want to implement a merger and reorganization of Kaiyuan, we must have in-depth communication with the other party, and we will naturally know the specific reason at that time."

"What should I do next?" Ye Jiayi asked.

"If you think this matter is both necessary and feasible, you have to follow the other party next

In addition, do substantial contact. In addition, do you noticed this? This Kaiyuan Company is the unit where Assistant Zhang of our Finance Department used to work, and he revealed this information to me." Guan Yuntiandao.

If it were the case in the past, Lao Ding would have criticized such violations of reporting work, but now he is in a state where he may retire and go home at any time. Lao Ding is not angry that Assistant Zhang did not report this matter directly to him, because he has already taken this matter lightly.

"When I was recruiting Assistant Zhang, I had a lot of contact with his information, so I had some impression of the company he used to work for. When I saw the materials in my email, I guess he brought this information." Ye Jiayi said.

"Yes, Changda Group has been away from the stock market for more than ten years. How can I go to where to contact such a company waiting for restructuring? After Assistant Zhang contacts Kaiyuan Company, he will decide how to act based on his feedback."

After informing the two main members of the board of directors, Guan Yuntian instructed Assistant Zhang to contact Kaiyuan Company immediately and tell the other party about Changda Group's intentions.

Kaiyuan Company soon received an echo. They told Assistant Zhang that they hoped to go to Changda Group for on-site inspection and wanted to see with their own eyes how powerful this company is.

Of course, Guan Yuntian agreed to this request readily. He believed that this was human nature. If it were him, the first thing he wanted to do for a company that wanted to marry him was naturally to go to the other party to understand the truth. In fact, isn’t that the same with Changda Group? When Guan Yuntian informed Ye Jiayi and Lao Ding, the three of them mainly focused on guessing the current situation of Kaiyuan Company.

"Tell the other party that Changda Group welcomes them to visit at any time. Whether taking the train or taking the plane, once the specific itinerary is determined, we will tell you immediately that we will send a car to the provincial capital to welcome them." Guan Yuntiandao.

Perhaps in a hurry to find a partner, Kaiyuan Company sent a reply the next day, and they were scheduled to visit Changda Group next Tuesday. It is said that seven members of the company's board of directors will come together. On the one hand, the lineup is large enough, and it also shows how much Kaiyuan Company attaches importance to this matter.

Guan Yuntian informed Ye Jiayi of the situation and asked her to arrange a vehicle to pick it up at the provincial capital airport.

Although Guan Yuntian did not have clear instructions, the other party came to all members of the board of directors, including the chairman. Ye Jiayi felt that the reception specifications should not be low.

On Tuesday, Ye Jiayi took two business vehicles and Assistant Zhang and set off from Changda Group at 7 a.m. to personally go to the provincial capital airport to greet the guests of Kaiyuan Company.

At 10:30 in the morning, Ye Jiayi and Assistant Zhang, who were waiting for the exit of the airport, finally waited for the guests to be picked up. Seeing that the group of eight people from Kaiyuan Company came out, Assistant Zhang stepped forward to say hello and led the guests to the parking lot. Before getting on the bus, Assistant Zhang introduced the guests to each other, "Several leaders, this is General Manager Ye of Changda Group."

Then, Lao Zhang turned around, "Mr. Ye, this is Mr. Zhu, chairman of Kaiyuan Company, this is Mr. Hou, general manager, he is Mr. Huang, who is in charge of finance. He used to be my immediate boss, that is Mr. Li, the one next to him is Mr. Gou, the one on his right is Mr. Xin, the one on this side is Mr. Ma, and the one behind is Director Tian of the office."

Ye Jiayi stepped forward and shook hands with the guests one by one, "Welcome to Changda Group!"

The driver opened the car door and Ye Jiayi said, "Assistant Zhang, let's sit separately. How do you see the guests sitting more appropriately?"

"Hey, it's all the same car, but Mr. Ye, you are the leader. Let Mr. Zhu, Mr. Hou, Mr. Huang and Mr. Li of Kaiyuan Company take the same car as you, and the other leaders take the same car as me."

Get off the highway and drove along the wide and straight avenue for about twenty minutes. The vehicle entered the county town.

It was twelve:30 noon.

"Mr. Zhu, it's getting late. Let's have lunch in the county town and go to the unit in the afternoon?" Ye Jiayi asked the guests.

"You don't have to be polite, we will follow your arrangements."

The vehicle turned a corner and continued to drive forward for a few minutes. It arrived at the parking lot of a large hotel. This is a designated hotel of Changda Group, and the general reception of the group company is arranged here.

After a relatively simple lunch, Ye Jiayi told the guests: "Dr. Zhu, you go to the hotel for lunch break. The driver will pick you up to the headquarters of Changda Group at 2 pm."

"Thank you, Mr. Ye! I'll listen to you."

At around 2 pm, Assistant Zhang took the vehicle to the hotel and took the guests of Kaiyuan Company to Changda Building. Enter the elevator and went up to the fourth floor. He came to the door of the VIP reception room. Assistant Zhang pushed the door into the room and saw Guan Yuntian, Ye Jiayi and financial director Lao Ding were waiting inside.

"Mr. Guan, let me introduce it first?" Lao Zhang looked at Guan Yuntian.

"Of course, you can introduce it first." Guan Yuntian and the other three stood up at the same time.

Starting from the chairman of Kaiyuan Company to the director of the office, from large to small positions, Assistant Zhang introduced the guests of Kaiyuan Company to the three leaders of Changda Group one by one, and then turned around and said, "Several leaders, this is Mr. Guan, Chairman of Changda Group. This is Mr. Ye, our general manager, and has met you. This is Mr. Ding, Financial Director of Changda Group."

The guest and the host shook hands and greeted each other, and then returned to their respective seats. Assistant Zhang was about to leave the reception room, Guan Yuntian called him and pointed to the seat next to Lao Ding, "Sit down too."

After the guest and host sat down, Guan Yuntian said: "First of all, the leaders of Kaiyuan Company are welcome to Changda Group! Mr. Zhu, let me introduce the schedule first. We will meet each other this afternoon and have a general understanding of each other. Tomorrow, please visit the branches of Changda Group and start formal business negotiations the day after tomorrow. What do you think?"

"It's very good, just follow the arrangements of General Guan." So far, Lao Zhu has not spoken much.

"Then I'll introduce the situation of Changda Group first." Guan Yuntian took more than ten minutes, from beginning to end, briefly introduced the history and current situation of Changda Group to the guests.

"So, Changda Group was born in the national entrepreneurial wave in the early 1990s?" Lao Zhu was a few years older than Guan Yuntian, and he still remembered that history.

"The time is similar, but we are different from other entrepreneurs who go into business. It is because of the situation and are forced to do helplessness."

"Oh, you guys are unintentionally doing something good, but they are really admirable."

"Mr. Zhu praised that there is no other reason why Changda Group can develop to this day. It is mainly due to the fact that we are an outside-system enterprise with relatively flexible mechanisms. Over the years, we have successfully avoided many risks and enabled the company to develop healthily." Guan Yuntiandao.

"Mr. Guan is so polite. In addition to the flexible mechanism of Changda Group, it seems that your corporate planning is also very good and the industrial layout is very forward-looking. A company founded in the early 1990s now has a business scope of not only high-end manufacturing, but also a service industry. If the business philosophy remains unchanged, even the best products and markets at the beginning of the year will develop into today's situation, it is unimaginable." General Manager Hou of Kaiyuan Company interrupted.

"Mr. Hou also talked about some factors. We are indeed very concerned about the various risks faced by enterprises and are constantly planning related response measures. When the policy supervision encountered by traditional industries gradually becomes stricter, the business environment of enterprises is getting worse and worse. We choose to withdraw from traditional manufacturing early, which not only avoids huge losses, but also wins valuable time for the company's industrial upgrading."
Chapter completed!
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