A good man never mentions his past bravery, and Guan Yuntian never shows off his past in front of anyone. Now that Guan Linshan has mentioned those past events, he feels that letting his daughter know the situation at that time may be helpful in cultivating her decision-making ability.

"Yes, I also think your personality is not suitable for speculative business, or the physical manufacturing industry makes people feel at ease." Guan Linshan said.

"Even if you are a physical enterprise, you must keep an eye on all directions and listen to all directions. Otherwise, you will have no idea that the crisis is approaching, and you will not know how the enterprise ended in the end. No matter whether you produce red bricks at the beginning of your business, or you later make traditional

In the manufacturing industry, after realizing the crisis in the industry, we all made plans early. Even if the business is in full swing, we must have the courage to cut off our own strength. Don't let the immediate interests block our sight. We must have a long-term vision. We must give up and never miss it.

." Guan Yuntian is passing on experience to his daughter.

"In reality, many business managers either don't have such a vision, or don't have such courage. It's really rare to be able to do both."

"Indeed, as long as you have both courage and vision, the development of your company will not be too bad."

"A few years ago, Changda Group decisively withdrew from the raging real estate industry. This should also be the case, right?"

"Yes, our Changda Real Estate Company has had a smooth journey from the county seat to the provincial capital. It has also become one of the top three in the industry in the provincial capital. Despite this, when we feel the risks in the industry, we still do not hesitate.

Choose to leave." Guan Yuntian said.

"The problem is that the real estate industry is still the pillar industry of the national economy. What crisis did you see at that time?" This question has always puzzled Guan Linshan.

"Don't talk about three or four years ago, even now, the real estate industry does not seem to be in crisis. What the common people see is just the speed of rising housing prices, and they do not believe that there are risks in this industry. However, it is different from any other industry.

, the real estate industry has its own uniqueness. Its product is real estate, which is a kind of durable consumer goods. As the population growth slows down, there will always be a day when housing becomes saturated. According to our research and analysis, that day will never come.

Twenty or thirty years from now, perhaps in the foreseeable future, housing consumption will be weak. Rather than passively waiting for that day to arrive, it is better to get out as soon as possible. This will facilitate the realization of existing assets and sell them at a good price. In addition, if you want to

When it comes to switching to other industries, you have more options now than you will have in the future.”

"While others are still immersed in the carnival feast, you get up and leave. Aren't you worried about losing some immediate benefits?"

"Immediate benefits will definitely be lost, but you have to weigh the pros and cons. After all, you can't have your cake and eat it too. In order to avoid causing greater losses to the company in the future, you can only sacrifice some immediate benefits." Guan Yuntian said.

"Maybe that's what I mean by being willing. But can your idea be understood and supported by other shareholders?"

"Of course some shareholders didn't understand it at first. They quit the real estate business but quit the real estate development industry and invested resources in the elderly care industry. They thought there was no future in dealing with a bunch of old people in their twilight years."

"Yes, if it were me, I would have the same idea as them. Real estate cannot be said to be a huge profit industry. At least the average industry profit is higher, while the elderly care industry is about making money from the pockets of the elderly. It is obvious that these two industries

The gap is too big!" Guan Linshan's major is financial management, and she has working experience at PricewaterhouseCoopers. She has a good understanding of the profitability of almost all industries.

"However, we must endure the pain and decisively withdraw from the real estate industry. If we are indecisive and fail to make a decision, we will lose the excellent opportunity to enter the elderly care industry."

"By the way, after realizing the hidden crisis in the real estate industry, how do you think that the elderly care industry is the next area that Changda Group needs to get involved in?"

"Changda Group is an entity enterprise. We believe that entity enterprises should focus on the manufacturing and service industries. These two areas are the foundation of entity enterprises. As for the real estate industry, it is greatly affected by policies, although we are working hard in it.

Over the years, we have gained a lot, but we think it is like a fashionable dress, which will not last long. Changda Group has laid a solid foundation in the manufacturing field and achieved good results, but it is lackluster in the service industry. Through

Based on the analysis of social development trends, we believe that the elderly care industry is an area worthy of investment, and the timing is also good at that time."

"But the average profit in the elderly care industry is indeed too low. You also need great courage to choose this industry."

"When dealing with the elderly, the profits cannot be high. We knew this during the research process. However, this industry also has its advantages, that is, there are no policy risks, the operation is smooth, there will be no ups and downs, and as a people's livelihood project, it will

With the support of the local government, I will enjoy many preferential policies. In addition, when I decided to get involved in the elderly care industry, I put forward the business philosophy of seeking benefits through scale." said Guan Yuntian.

"No wonder you want to spread your business so big. Not only have you invested in a giant elderly care institution with 100,000 beds in the provincial capital, but you have also invested in large-scale elderly service centers in prefecture-level cities across the province. It is indeed a big deal! But how to solve the problem of funds?

?You must pay attention to the security of the capital chain!" Guan Linshan reminded kindly.

"Humph, starting to care about the security of our capital chain means that you are interested in Changda Group, right? Maybe you have already experienced that Changda Group never fights unprepared battles, except for investing in pensions in provincial capitals.

The project comes from resources transferred from real estate. In order to invest in elderly service centers in other prefecture-level cities, we once again sought a backdoor listing, injecting the assets of the provincial elderly care project into it, and obtained the controlling shareholder status of the listed company.

Investment in first-class cities can be fully financed from the capital market."

"That's a good move! I'm worried about the financing problem of senior care projects, because the average profit in the industry is low. Even if Changda Group has a good relationship with banks and enterprises, the little money it earns, except for paying back bank interest, may not be left in the end.

How much. Financing from the capital market not only solves the source of funds, but also reduces the financing cost and ensures the safety of the capital chain. It can be said that it serves multiple purposes with one stone!" Through such examples, Guan Linshan learned a lot of knowledge from them.

“The security of the capital chain has been guaranteed. Next, we plan to expand Changda Group’s senior care business to other provinces and cities in China.

The ultimate goal of expansion is to become a nationwide chain."

"It's certainly a good thing to become a national chain. Your goal is ambitious enough. Shouldn't you also consider investment income? You can't just focus on how many elderly care projects you have done. You should also care about how much profit you have generated. This is how to run a business.

The ultimate goal, right?”

"Of course, although investing in senior care projects is involved in the service industry, it is ultimately a corporate behavior. We are doing business, not charity. However, judging from the senior care projects you have seen that have been completed and put into operation,

Our business philosophy of seeking benefits through scale has worked. All projects are calculated independently, and the benefits generated every year are better than expected. Therefore, if it is necessary to accelerate expansion, in addition to financing from the capital market, the benefits generated by listed companies every year, excluding dividends,

The remaining funds can also be invested in the project as additional equity capital for shareholders.”

Originally, I just wanted to hear Guan Linshan’s inspection report and her plans. Unexpectedly, the father and daughter talked more and more. Although the relevant topics were all about past history, the surrounding themes were all related to corporate management and decision-making processes.

.Maybe it was out of curiosity, or maybe Guan Linshan really became interested in business management, but she listened with great interest.

Since Guan Linshan is interested in these topics, Guan Yuntian feels that if her daughter is willing to return to Changda Group to work, even if she cannot take charge of the entire company in the end, no matter which management position she is in, these past experiences will be beneficial to her management work.

For Guan Linshan, these stories were inherently legendary, and since her father was the person involved, they had a completely different meaning when they were told by him personally.

Through this inspection and communication with managers at different levels, Guan Linshan felt that Changda Group has clear ideas and sufficient preparations at every step since its establishment. She particularly admires the management team headed by her father Guan Yuntian, who is their

A sense of urgency and foresight in considering issues, as well as a good decision-making atmosphere and superb team wisdom ensure that Changda Group has successfully resolved many risks during its more than 20 years of development and enabled Changda Group to overcome many obstacles.

, developed and expanded to its current scale.

If the management team of Changda Group does not have these qualities, any policy risk in the past 20 years would be enough to put the company in dire straits. Although it has long become a thing of the past, Guan Yuntian seems to be nonchalant when talking about those past events, but Guan Linshan still feels that

My father and his colleagues must have had many sleepless nights when they faced difficulties and obstacles.

Guan Linshan is very clear that the purpose of returning to Changda Group for inspection at the request of her father is to prepare for the next step of returning to work. Guan Linshan can be regarded as a high-level talent, but she believes that if she faces any aspect of corporate management,

Even with my current abilities, I am afraid I will be unable to deal with difficult incidents.

Through these examples, Guan Linshan felt that she still had a long way to go to become a qualified business manager, so she felt unsure about whether she was suitable to return to Changda Group.
Chapter completed!