Chapter 1007 Business is booming(1/2)
After completing the transaction with President Beimao, and after acquiring the Cadillac sedan from Nomura Securities.
For Ning Weimin, the phenomenon of "the strong always becomes strong" brought about by money did not stop there.
On the contrary, it has intensified and become more and more prominent in the atmosphere of bubble economy.
Apart from anything else, Ning Weimin did not expect that the Japanese government would also come to join in the fun and also gave him two large gifts.
First, it is an all-round reduction in energy prices.
The reason why this happens is actually very simple.
Against the background of the rapid appreciation of the yen, and under the guidance of the Japanese government's policy of expanding domestic demand and increasing imports in compliance with the requirements of the United States.
Not only are more and more imported goods entering Japan, but their prices are also getting cheaper.
As an energy-importing country, Japan's bulk import trade, energy, also appears to be cheap and good-quality.
Therefore, times have changed, and it is completely different from the difficulties Japan encountered during the oil crisis.
Under an administrative order from the Japanese government, Japanese people finally ushered in a comfortable life with energy freedom.
Not only has the price of oil for cars dropped by 20%, but the price of coal, water and electricity has also dropped simultaneously.
The whole country rejoiced, and the Nakasone government's support rate rose again due to its good governance that benefited the people.
It's just that ordinary people are happy and happy, but no one understands it.
In fact, compared with them, it is the capitalists who benefit the most from it.
For this minority group with a large amount of wealth, the price reduction of energy does not mean that they can only save about 3,000 yen in gasoline and 1,200 yen in utility bills every month.
Instead, the cost of living and production has increased hundreds or thousands of times.
If others don't mention it, someone like Ning Weimin is actually quite suitable.
The four real estates he owns, the newly purchased industrial warehouse and Tan Gong Restaurant are all large energy consumers.
Just these two things can save him millions of yen in related expenses every month.
In addition, because gasoline has become cheaper, it has also boosted the sales of imported cars in Japan.
Completely different from being beaten back by Japanese cars in the European and American markets, the high-end models of European and American car companies that consume more fuel have seen a surge in sales in Japan, gradually crushing the limelight of Japanese cars.
A preliminary chain of contempt was even formed.
Those who drive Rolls-Royces look down on Cadillacs, and those who drive Ferraris despise those who drive BMWs.
In Ning Weimin's eyes, this phenomenon was almost laughable.
It must be said that the complete reversal of the Eastern and Western markets is truly an ironic human farce.
The second is the general substantial increase in wages in Japanese society.
Japanese society has a special tradition.
Every spring, Japanese labor unions hold negotiations with employers to improve labor conditions with a focus on increasing wages. This is called a "spring fight."
Although it is different from the powerful industrial unions in Europe and the United States who are clamoring for salary increases, this kind of "spring struggle" is often just a formality.
This is because Japan’s labor unions are small and scattered, and many of them are “internal labor unions” established by companies.
It can be said that Japanese labor unions are in a completely weak position in negotiations with management.
As long as the management brings up the company's difficulties, the union will only be led by the management.
In fact, it is absolutely impossible for workers to go on strike, even if the company does not raise wages.
Otherwise, Abe would not have been frustrated by the monolithic business community's insistence on not raising wages after he came to power.
But having said that, 1986 was not a low-desire society in which Japan's economy was in decline. On the contrary, it was an era when Japan's society had the highest employment rate and the wealthiest money.
A high employment rate means that talents have become scarce, and companies need to face competition for talents.
So if wages are not raised, it means losing people's support and even losing talents.
Therefore, after the financial crisis in 2008, Abe, who came to power, exhausted his thoughts and wished to do things that Japanese companies could not do even by kneeling down. In this era, it is effortless at all.
In the Spring Festival of 1986, many Japanese companies were particularly conscious. Not only did their bosses agree to a salary increase, but they also gave it to employees of all ages.
Even for small and medium-sized enterprises, the price is from 10,000 to 20,000 yen, and for large enterprises, the price is from 20,000 to 50,000 yen.
Therefore, this year's Spring Festival was not only exceptionally harmonious, but also created a highlight moment in Japan's economic history with an average salary increase of 10%.
Japanese entrepreneurs seem to have become the most kind-hearted bodhisattvas in the world, holding colorful banknotes in their hands and giving them to their employees.
The employees of Japanese companies no longer look like social animals; they all look like social cows with their chests held high and their heads held high.
If Ning Weimin hadn't known that Japan was overdrawing its future, he would have been envious of this scene on the news program.
Of course, this means that ordinary Japanese families have tens of thousands more yen at their disposal every month.
While the cost of living has dropped, income has increased accordingly, which will definitely promote people's desire to consume.
This is of course a great benefit for businesses like Ning Weimin.
Although he also needs to hire employees, he also has to face the increase in labor costs.
But because he hires temporary workers from a special group of people in Japan, he does not require academic qualifications.
The passively increased employment costs are actually not that exaggerated.
Compared with the huge benefits of increased consumption power in the Japanese market, it is almost negligible.
In short, in Ning Weimin's eyes, contemporary Japan is like a country in paradise.
It was made entirely of gold and precious stones. There were money everywhere on the road, just waiting for him to take the money rake and put it into his arms.
In fact, this is indeed the case. In mid-April, after the end of the spring competition, the latest financial data of Dadao Trading Company was released, showing that shipments of trolley suitcases are still strong.
The sales volume of 5,000 trolley cases per month is not a problem, and it is basically the same as the monthly output of the Beijing OEM factory.
Therefore, Dadao Trading Company’s current cash income of 5.6 billion yen has basically hit the income ceiling.
To further achieve profit growth.
In the short term, I am afraid we can only hope that the Hong Kong-made Goldlion trolley suitcases sent by Zeng Xianzi from Hong Kong City will arrive.
In the long run, Ning Weimin could only hope to receive the Director Li of the Light Industry Bureau whom he met on the plane.
Then wait until the director returns to contact Zou Guodong about the details of the cooperation, and then find a suitable OEM factory for Yi La De to increase production.
So in view of this, Ning Weimin, who originally planned to find a few more travel agencies, open up mail-order sales channels, and even have people drag his trolley suitcases to the airport to show off, has to give up these plans for the time being and just be content with the status quo and continue to wait.
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Of course, he won't have nothing to do, and it's time to build his own company's logistics team.
At least we need to buy two or three medium-sized vans and hire two or three full-time delivery drivers.
Otherwise, if there is a sufficient supply of goods before long, it will be very anxious to death if no one delivers the goods after they are sold.
He's not stupid.
Of course, this kind of thing must be planned in advance. If you worry about it when it happens, it will be too late.
In addition, Ning Weimin was extremely gratified that the renovation plan of Huiwentang Bookstore was also completed under the care of Rinko Kagawa.
Although the appearance of the bookstore has not changed much, it retains its original appearance with a history of hundreds of years.
But once inside, it's a different world.
Although the first floor still looks like a bookstore, the new bookshelves made of logs are very cozy.
Most of the bookshelves and display tables are filled with art and photo books and picture albums.
As for those boring textbooks and academic books, they are no longer placed in bookstores.
There are also several glass display cabinets like jewelry cabinets, inside which are the exotic handicrafts brought by Ning Weimin from China.
In this way, the overall interior decoration style becomes bright and fresh, completely breaking away from the old rigidity and staleness.
Coupled with the good smell of coffee coming from the coffee machine upstairs, as well as the interesting little decorations and colorful Tiffany-style glass chandeliers that can be seen everywhere in the store.
This century-old bookstore has become fashionable and artistic.
If guests actually hold the stairs and walk upstairs, they will have even more surprises.
Because it's more comfortable here than downstairs.
Above is a coffee bar with five chairs, and four small round tables with leather sofa seats.
There is also an antique record player placed here according to Ning Weimin's request, which can play old-fashioned vinyl records.
In short, the entire area exudes comfort and tranquility, which is especially suitable for customers to spend time quietly here with a book.
Even sitting by the window, you can see the prosperous street scene and the endless flow of people downstairs through the transparent glass exterior wall.
The direct impact of these changes was that the store successfully transformed and finally began to turn a profit.
Ning Weimin found out after two part-time college students reported this to him.
Although book sales are still bleak, as in the past, you have to be lucky to sell a few books every day.
But there are indeed many people on this street looking for such a quiet place to rest.
To be continued...