Chapter 1,118 Uproar(1/2)
On the fourth day after Ginza Danguo Restaurant opened, the restaurant's occupancy rate increased significantly, reaching an average of 50%.
The single-day turnover suddenly soared to more than 5 million yen.
This is mainly due to the fact that some guests invited to the opening ceremony began to visit us a second time and truly became repeat customers.
There were also some guests who had made reservations over the phone and it was time for them to come.
Especially in the evening, the attendance rate is obviously much more than that at noon, it is close to more than 60%, which is also an excellent phenomenon.
Because generally speaking, the catering industry in Ginza actually has more business banquets regardless of cost at noon, so it is busier than at night.
But Ning Weimin's Ginza Tan Palace is a new thing, so it suffers a bit in this regard.
Don’t forget, the Japanese are very conservative, and many companies don’t have much courage to try new things rashly.
Especially the more important the business banquet is, the more it needs a scene that can be controlled. It would rather not be spectacular than surprise.
What's more, there are some problems with the storefront and location of Ginza Danmiya.
Hidden in a gathering place where several luxury stores gather, the signboard is hung on the second floor, and only a small entrance to the second floor is exposed, making it difficult to find.
In this case, it is normal that the midday trading at Ginza Dangu is not good enough.
It's just that, compared to the quieter evenings, Tan Palace's sales can actually exceed that of middays when there are supposed to be more customers.
This undoubtedly means that Tan Palace’s dishes are personally recognized by many customers.
Probably many people are willing to come and taste it in their own time. This is the result.
I also know that since it can attract so many customers in the evening, Tan Palace will catch up sooner or later during the noon business hours.
As the saying goes, if you have a good meal, you are never too late.
This sentence can not only be applied to these customers at the moment, but it can also be used to describe the bright future of Ginza Danmiya.
In fact, if Ning Weimin had not requested that the bigger the better when he first bought the house, the business area of Ginza Tan Palace would have been too large, with enough space to receive 400 customers.
If it were to be replaced by another restaurant, based on the usual reception size of one to two hundred people, the restaurant should be full at this time.
Therefore, if we want to objectively evaluate the business of Ginza Danmiya, we should still look at the turnover.
The per capita consumption is about 20,000 yen, creating a turnover of 5 million yen in a single day.
This is in an era when publicity cannot yet rely on the Internet, and commercial promotion can only be done through traditional media.
Especially for the first Chinese restaurant opened in Ginza.
There is no doubt that this is a good start, and it is an unprecedented good result.
Ning Weimin should indeed be proud and gratified.
In particular, the current situation is very good. The number of customers visiting the restaurant has not diminished, but the good reputation is still fermenting.
This is obviously not the ceiling of Ginza Danmiya’s turnover.
Ning Weimin has every reason to have more optimistic expectations about the future of the restaurant he built himself.
If nothing unexpected happens, his Ginza Dangu will remain firmly on the throne as the number one Chinese restaurant in Tokyo, and will soon become the number one Chinese restaurant in Japan.
However, things in the world are still so evil, but at this time something unexpected happened.
Only four days after opening, at noon on April 24, a tabloid suddenly reported a piece of news that was unfavorable to Matsumoto Keiko and Ginza Danmiya.
The newspaper claimed that Matsumoto Keiko had opened a high-end restaurant in Ginza featuring Chinese palace cuisine, but the shares held in her name were full of anomalies and showed many suspicious things.
First, the change time shown in the government's "Registration Book" for the shares held by Keiko Matsumoto is very problematic.
It's only been ten days since the restaurant opened.
This means that Matsumoto Keiko's time to buy shares is very urgent, and she, as a shareholder, can be said to have stepped in temporarily.
Second, Matsumoto Keiko's shares were purely donated, and she actually did not pay a penny personally.
Although the shares it holds are not large, accounting for only 5%.
But the restaurant is located in Ginza, has a large business area, and has a lot of employees, including more than 20 chefs alone.
Far beyond the specifications of ordinary restaurant operations.
The furnishings and decorations are very high-end, and the investment cost is huge. Among them, the value of the artwork used for decoration alone is inestimable.
What's more, business has been booming since its opening, and per capita consumption has been high.
According to the evaluation of business people, even if dividends from long-term income are not considered, the value of Matsumoto Keiko's shares should be around 80 million yen.
The estimated amount is far more than twice the amount Matsumoto Keiko advertised for famous brand companies when she was at her most popular.
The newspaper also pointed out one point at the end, saying that Matsumoto Keiko had become an outcast of all businesses due to the supernatural incidents involving tissue paper advertisements in the past few years.
From then on, it was difficult to get any advertising endorsement jobs.
If you consider that this palace cuisine restaurant seems to have a certain official Chinese background.
Not only were Chinese officials present on the opening day, but the names of state-owned enterprises and institutions of the Republic of China were also listed among the investors, making this matter even more intriguing.
After all, Matsumoto Keiko often traveled to the Republic on behalf of Japanese filmmakers in the past few years, and she was very close to Chinese celebrities, including many dignitaries and government officials...
Damn it! These are all heartbreaking words!
The more Ning Weimin read, the angrier he became. This report was so poorly written!
The reporters at this newspaper are very good at telling stories, and they are very good at telling stories.
Just relying on some accessible public information and subjective conjectures to list half-truths and half-false facts, these so-called evidences can be used to guide the public's psychology and pour dirty water on Matsumoto Keiko.
It seemed like there was some dirty deal hidden in her becoming a shareholder of Ginza Danmiya.
Ning Weimin read the article hastily and couldn't wait to read the masthead.
He would like to take a closer look at which newspaper it is from, and then write it down in his notebook.
I didn't expect it to be even more irritating.
I bet this newspaper is the Japan Sports Newspaper that he had already blocked in his heart a few days ago.
This is really a narrow road for enemies!
I had already seen that this media had bad intentions, but I didn't expect that it would only take a few days for them to find out.
Ning Weimin simply "squeaked" and tore the newspaper into pieces.
But then again, Qi Guiqi, as a guy who has been baptized by the Internet, Ning Weimin never dared to underestimate public opinion.
He has seen countless large accidents and rollovers.
We know that no matter how powerful a person is, once he is targeted by thousands of people, he will arouse public indignation.
Even if it is an unfounded crime, we cannot bear the corresponding consequences.
If you don't do it right, you will die and lose everything.
And the media specializes in picking on soft persimmons, so once you become the target of being attacked by the media, life will be even more uncomfortable than death.
And the more famous people are, the worse they are.
So instead of getting angry, it is better to quickly find a way to control the situation and not let the negative impact continue to expand.
Otherwise, not to mention that the reputations of Matsumoto Keiko and Ginza Danmiya will be seriously damaged. If this matter is spread to the ears of the embassy and attracts concern from the embassy, it will be a waste of time.
Can't even handle such a small thing?
The embassy's support platform actually caused a scandal?
How can he have the nerve to ask others for help in the future?
Therefore, Ning Weimin did not dare to underestimate this matter at all, and took the opportunity to launch crisis public relations.
The first thing is of course to contact Matsumoto Keiko.
Besides telling her what happened, a united front.
Ning Weimin also told her not to worry, to find a place to avoid reporters first, and not to appear in public for the time being, let alone respond to relevant questions.
Finally, she gave a special instruction. If her office plans to take any action, it must first say hello to herself.
Immediately following the second incident, Ning Weimin contacted his lawyer.
He plans to send a lawyer to negotiate with Japan Sports News regarding this report on his behalf.
I hope that under the guise of the Chinese Embassy, I can use the official name to put pressure on the newspaper, hoping that the other party will show some scruples and put an end to this matter.
What he didn't expect was that the lawyer immediately taught Ning Weimin a lesson and actually told him that this kind of matter should never be handled this way and that this method was absolutely unfeasible.
Because Japan’s American father believes that the reason why Japan intervened in the war was inseparable from the fact that the Japanese media was controlled by the Japanese government and brainwashed the entire people.
In order to prevent this from happening again, the United States enacted relevant laws after the war requiring Japanese news media to be privately owned.
Today, the major media in Japan are not only not controlled by the government, but also have the nominal responsibility to supervise the government.
Therefore, Japan's media can theoretically avoid even its own government.
The government also dared not order arrests and searches just because of negative newspaper reports.
If politicians who are criticized are unhappy, they often just protest and ask the media to apologize, just as a formality.
To be continued...