Businessmen all over the world have a common experience - there is no life without business, and there is no stability without power.

This has been the case throughout the ages.

This is true even for regions or countries such as Hong Kong, Macao, Taiwan, Japan, Europe and the United States that like to flaunt their good business environment with sound laws.

The only difference lies in the method and degree.

As the saying goes, "The tricks are all the same, but the variations are different."

Therefore, Ning Weimin's prediction is completely correct.

The efforts of the Kaga couple to hold a celebration for the opening of the beauty salon were not in vain. After the opening ceremony, the operation of Isako's beauty salon was far smoother than anyone expected, and the harvest was more generous.

Even Isako had no business experience at all before this and was not very familiar with business management.

Even if the souvenirs given by the couple to the guests who came to welcome them plus the banquet meal expenses, it would cost 50,000 yen per person.

It doesn't matter, Isako's beauty salon is still doing a prosperous business and making a lot of money.

It’s still the same truth, there is no such thing as a free lunch.

Even though the Kaga couple spent a total of 15 million yen, or almost 150,000 US dollars, to hold the celebration, the money comes from the sheep, and the money will be recovered.

Except for those politicians who are like Pixiu, almost everyone who is invited to the banquet must register as a member and open an account in Isako's beauty salon.

Especially those artists who rely on TV stations for their livelihood, whether they are agencies or production companies, whether they are singers, actors or hosts, they must be more active.

It can range from hundreds of thousands of yen to as many as millions of yen. Just like voting for a certificate, you have to rely on this kind of real gold and silver support to show your loyalty.

Keiko Matsumoto and Teresa Teng are no exception. Regardless of whether they go or not, each of them has to top up one million yen, which is pretty cool.

This also represents their level and they cannot drop their status.

And those in the financial world buy more.

Of course, it is not for their personal use, but for gift giving.

For example, Director Yoshimo of Sumitomo Bank used 15 million yen of public funds to purchase 50 gift cards worth 300,000 yen as a way to support Kaga, an old friend.

Correspondingly, the Kaga couple would use their beauty salon as collateral to borrow 100 million from Yoshimo's own son as a return gift.

To put it bluntly, this kind of nepotistic related-party transactions are ubiquitous regardless of country.

As a result, in just one week, Isako's beauty salon had more than 200 high-profile members in a very short period of time, and the total cash received was 180 million yen.

If you add in the 100 million yen loan that will be available soon, not to mention liquidity will not be a problem, even if they open a branch elsewhere in Tokyo soon, the funds will be enough.

In addition, it was a wise move for Isako to choose Jiyugaoka as the location for her store. This place was chosen so well.

The so-called Jiyugaoka is actually a high-end residential area located in Meguro Ward, Tokyo.

The undulating hills, winding rivers and chic and small bungalows here make the scenery here different from the Tokyo metropolis with many high-rise buildings. It is very quiet and peaceful.

At the same time, this is also the most popular petty bourgeoisie neighborhood on the Tokyu Toyoko Line.

It is known as Tokyo's Little Venice, Dessert Forest, and Grocery Store Kingdom.

Because there are about a thousand unique small shops lined up along the streets here, with a wide range of products, enough to spend a day wandering around.

Almost every year, Jiyugaoka is voted the most ideal place for Japanese women to live, and Jiyugaoka is always on the list.

Therefore, the people who can gather here, in addition to the ladies and ladies in the nearby high-end residential areas, are the artistic young people who pay attention to their lifestyle, and the middle class who have decent jobs.

Those cash-strapped blue-collar workers who rely on physical strength to make a living will not appear here.

In other words, the customer quality is impeccable and the customer base is very good.

And don’t forget that since the Plaza Accord, the living standards of the Japanese have also improved rapidly due to the huge changes in the exchange rate.

According to relevant data, from 1985 to this year, in just one and a half years, Japanese household assets have tripled on average.

Therefore, although upper-class consciousness and class distinctions still generally exist in the minds of Japanese people.

But in terms of consumption power, the disparity as before no longer exists.

Today, it has become common for Japanese people to consume high-end clothing and accessories, and ordinary people can also participate.

Almost every girl on the street has one or two pieces of world-class luxury brand clothing or bags, such as LV, Hermès, etc., which can be seen everywhere like street stall goods.

There are also Chanel handbags that were worth 600,000 to 800,000 yen a few decades later, but at this time they were only 200,000 yen.

Even Japanese high school students can afford such luxury goods with their income from part-time jobs.

In fact, in recent years, almost all the world's big-name products have come to Japan, and they feel very cheap.

In this environment, it seems that there are no poor people in Japan. Even ordinary people who look like ordinary people often have watches like Patek Philippe or Rolex on their wrists.

Although many of them were bought by working-class lickers with small loans!

But as long as you can get the money to afford it, it itself shows the public's spending power.

So once Isako's beauty salon opens, even if the charges are higher, there will definitely be no shortage of customers.

On the contrary, because of the correct location selection, it quickly won a reputation and attracted the attention of a large number of customers.

The next step is how to satisfy those who are pretentious.

However, this cannot be achieved simply by relying on good technology. The key trick lies in how to satisfy the vanity of customers.

Not to mention, in this regard, Isako's beauty salon has a very special advantage.

First, in addition to the foreign technicians and first-class facilities that Isako publicly announced at the opening ceremony.

In order to receive noble guests, her beauty salon also has a first-class service department.

Isako, who is a rich wife herself, actually understands the psychology of special people very well.

She made such an arrangement that is different from most stores, which not only protects the privacy of the guests, but also allows them to feel considerate and humanized service.

The second is the membership group of many celebrities and artists, who will come over from time to time because of Isako's invitation.

Even if they are not doing hair or beauty treatments here, as long as they show up in public and drink a cup of tea, the general public can easily get spiritual satisfaction when visiting Isako's beauty salon.

Precisely because any customer has a very high probability of meeting his idol here, many tabloid reporters also regard this place as a place to hang out.

So even though many people know that this is the store's business method, they can't resist the charm of celebrities, and they come here one after another to spend and give money in order to chase stars.

In this way, it is inevitable that Isako's beauty salon business will be prosperous, and it is impossible not to be popular.

Naturally, this joy and relief of having a piece of Futian Yuji in their pocket will be transformed into gratitude to Ning Weimin in the minds of the couple.

Finally, through the hands of Director Kaga, it became the resource support of TBS.

Take the TV series "Dream of Red Mansions" as an example. According to the category classification, it should be included in the Dahe dramas.

This audience group is generally older middle-aged and elderly people, with an average age of over forty-five.

So Ning Weimin took this into consideration and discussed with Shinichiro Kaga how to get better broadcast results.

In the end, Shinichiro Kaga made the decision and got the morning drama slot every Monday from April to December.

Yes, TV stations also broadcast programs in time slots.

For example, morning drama theaters that specialize in housewives and the elderly are usually held from 7 to 9 o'clock in the morning.

At this time, housewives have just sent their husbands and children out and have relatively free time.

The elderly sleep much less and are accustomed to going to bed early and getting up early. They also like to watch TV at this time.

And you also need to know that Japanese dramas are generally divided into four seasons: spring, summer, autumn and winter, with one season lasting three months, and one season containing about twelve episodes.

That is, one episode a week, filmed and broadcast at the same time.

Because "Dream of Red Mansions" sold to TBS by Ning Weimin has thirty-six episodes, it will be released at the end of the year.

As for why it is Monday morning instead of other times, there are also unique considerations.

The explanation given by Shinichiro Kaga is that NHK TV station broadcasts Taiga drama every Sunday at 9 p.m., and the drama currently being broadcast happens to be the "Spring Wave" that Keiko Matsumoto missed.

Then these viewers may not get out of the historical atmosphere so quickly the next morning. If they watch a historical drama at this time, because of the time connection, they may have more patience and tolerance.

Ning Weimin also deeply agreed with this.

It should be said that for a TV drama from China, it is very interesting that Shinichiro Kaga can arrange this time slot for him.

If the ratings of "Dream of Red Mansions" were too poor, he would have to take certain risks.

Fortunately, Ning Weimin is very wealthy and doesn't care about money at all.

So Kaga Shinichiro not only received Ning Weimin's 30 million yen in advertising fees, but also specially inserted a thirty-second spot for "Dream of Red Mansions" after the morning dramas that are now broadcast every day, and after the prime-time Japanese dramas on Tuesday nights.

Film advertisement.

In this way, we can preview the upcoming broadcast time of this big river drama from China in order to attract more viewers.

And after receiving Ning Weimin's assurance that if any advertiser withdraws, he will use his own money to make up for the advertising losses of the morning drama.

Shinichiro Kaga even fought for ten minutes for Ning Weimin so that he could record a brief explanation of the TV series "A Dream of Red Mansions" and broadcast it before the official content on the day when "A Dream of Red Mansions" was officially broadcast.

It can be said that Shinichiro Kaga did his best and gave Ning Weimin the greatest care within his own capabilities.

Although the friendship between them was based on naked interests, to be honest, even if the final result was really unsatisfactory, Ning Weimin couldn't blame Director Kaga and could only find the reason from other aspects.

But having said that, Ning Weimin is not an idiot either.
To be continued...