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Chapter 1,389 Fight back(2/2)

Shangri-La Hotel and Beijing International Trade Center are its later masterpieces.

Since 1980, King Sugar has appointed him as a director of Guo (Xin) Co., Ltd., in charge of the group's edible oil and grain business.

In 1986, Sugar King established Guo's Grain and Oil Company in order to further integrate resources and develop the grain and oil processing projects of Guo's Group overseas, especially in mainland China.

This year, Guo's Cereals and Oils specially established the Kerry Cereals and Oils Group in the port city as a professional platform for investment and expansion of the grain and oils business in mainland China. For this matter, King Sugar also sent his nephew to personally take charge.

From this we can see how much King Sugar values ​​him and how much responsibility he bears.

However, from his perspective, he didn’t quite understand it at first.

It is clear that we can do better business overseas, so why send large sums of money to the undeveloped mainland of China?

But he still had doubts and did what Uncle Liu asked first.

After inspecting the market, he quickly understood his uncle's good intentions.

The types of oils imported from mainland China are limited. In this era, they were still bulk commodities, such as palm oil, rapeseed oil, soybean oil, etc., which were mainly packaged in bulk or in large iron drums of 190 kilograms.

Domestic cooking oil uses bulk second-grade oil. This kind of oil has many impurities, is dark yellow and turbid, fills the room with smoke when cooking, and easily deteriorates after being stored for a long time. Moreover, you need to bring your own oil pot when purchasing.

Small-packaged cooking oil that meets international hygiene standards is not available in the mainland market.

The spectacular scene of people living in mainland China queuing up to buy oil with small oil drums every day made Guo Kefeng immediately realize that this is a good opportunity to revolutionize China's edible oil. If a refinery is established in Shenzhen to produce small packages of edible oil for sale, the market

It must be big.

Yes! This is really a big market with great potential.

After all, there are more than one billion people there, and everyone needs to eat.

If you don't take a share of this market, it will be taken away by others soon.

However, although this ambitious business plan is good, the Guo family is an outsider after all. They want to enter the mainland grain and oil market of the Republic as a foreign investor. In the current social environment of the mainland, there are still many obstacles, mainly from policies.

level.

So, after repeated consideration and seeking advice from some mainland "experts", the "borrowing" plan came into being.

What Guo regarded as a "borrowing" target was COFCO, which was also eager to attract foreign investment to open up the oil and fat market.

Since June this year, Guo Kefeng has started a negotiation process on cooperation on behalf of Guo Group and COFCO.

After several months of back-and-forth negotiations and entanglements, the two sides have finally reached an agreement.

Today is the day they signed the memorandum and letter of intent for cooperation.

Next, as long as he goes through the process and waits for the signature and approval from the above, the mainland's inland market will open the door for him.

He is very sure that the mainland of China will be dominated by his own brand "Arowana" blended oil in the future.

However, what was somewhat disappointing was that just as the sweet dream in his heart continued to rise with the smoke exhaled, and was about to reach its most wonderful peak, an unexpected and urgent knock on the door disturbed him.
Chapter completed!
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