Chapter 1,443 Roll up(2/2)
What's more, each celebrity will also make a special recommendation for customers of the restaurant they visit by choosing one of their favorite dishes from the menu.
From then on, within a week, this recommended dish will be a buy-one-get-one-free discount for customers who patronize this fast food restaurant.
In other words, five different stores will welcome five different stars and five different preferential foods will appear.
It's easy to collect wool, you just need to visit one by one.
As long as the new store opens within a week, you can enjoy the different buy-one-get-one-free special offers at each Gingerbread Man fast food restaurant.
In addition, within a week of the opening of the new store, no matter which "Gingerbread Man" fast food restaurant customers visit, as long as they spend ten yuan on site, they can get a gingerbread man key chain as a gift.
Of course, the quantity is limited and will be given away while supplies last. This is also an inevitable additional requirement.
At the same time, because these five stars are also tasked with preparatory publicity for the release of "Crazy Rich Asians" next year, especially Teresa Teng and Fei Xiang will attend this year's Spring Festival Gala, they will inevitably be interviewed by many media reporters
.
Whether it is radio stations, TV stations, various newspapers, and well-known domestic magazines such as "Popular Cinema", "Movie Pictorial", and "Friends", there are many opportunities to be interviewed.
Therefore, Ning Weimin didn't have to worry about the publicity channels of TV and radio stations at all, and he didn't have to pay a single word of advertising fees.
When these celebrities were being interviewed, they consciously released the news about the opening of the Gingerbread Man fast food restaurant.
Even a few celebrities helped out on a voluntary basis, and no one asked Ning Weimin for commercial acting fees or endorsement fees.
Ning Weimin still felt quite embarrassed and insisted that everyone receive a LV bag as a gift.
It doesn't count as reward, it only counts as friendship, so this matter can be covered up.
As for his wife, she really doesn't get any remuneration at all, she just fulfills her duties as a boss lady.
All in all, in terms of advertising costs, Gingerbread Man Fast Food Restaurant has made a lot of money.
Who in the world can be like Ning Weimin and let the top five celebrities at home and abroad come to endorse his fast food restaurant for free?
Anyone who sees this will be exclaimed that it is too exaggerated.
Especially the money he spent is actually not much more than Kentucky.
Just give a few newspapers a total of about 120,000 yuan in advertising fees.
But influence and coverage are completely different.
In fact, as soon as the news about the imminent opening of Gingerbread Man's five fast food restaurants was released, it was like a royal salute that almost exploded in the sky across the entire capital, attracting the attention of the whole city.
As a result, on the opening day, it was indeed very lively, and there were long queues even before the doors opened.
The five shops are all almost the same, and the queue stretches for two miles.
Not to mention that Ning Weimin had to ask the police to help maintain order.
In places like Di'anmen, Xidan, and Dongdan, traffic is prone to congestion, and even the traffic police are here.
Near noon, each of the five stores welcomed a big star, which caused "three floors inside and three floors outside", and there was a joy inside and outside the store.
Especially in the three stores where Keiko Matsumoto, Teresa Teng and Fei Xiang appeared, fans were extremely enthusiastic.
If it weren't for the help of the police to maintain order, doors and windows would have been broken through and a serious stampede would have occurred.
However, there were no near misses, and the result was pretty good.
By interacting with the big stars, the customers who came to the scene that day were very satisfied.
The end-of-day business figures were also very encouraging.
The total turnover of the five stores exceeded 116,000 yuan, and almost all the dishes prepared were sold out.
In other words, the average sales volume of each store is more than 23,000 yuan.
This is based on underestimating customer enthusiasm and having to close the store an hour and a half early.
Otherwise, I might have to increase sales by 10,000 yuan.
In addition, John was also nominated for the Golden Globe Award for Best Actor for the movie "The Last Emperor" and flew to the United States to attend the Golden Globe Awards Ceremony on January 23.
He was unable to stay and participate in this event.
Otherwise, if he, a handsome guy who has already started to become famous in the international film industry, comes to support the show, it will definitely cause a bigger sensation and make it even more popular.
Of course, some people may still remember that on the opening day of Capital Kentucky, the sales figure for a single store was as high as 40,000 yuan.
It looks like Kentucky's sales figures are much higher than those of Gingerbread Man.
But objectively speaking, there is no comparison.
Because the stores in Kentucky are large, the price of individual products is high.
What's more, each of Gingerbread Man's five stores has buy-one-get-one-free specials.
So if you look at the number of items sold, the gingerbread man is definitely better.
Chapter completed!