Out of reluctance and the strong disgust caused by it, I may also want to find a sense of balance elsewhere.

Wang Dadong moved his eyes away from the gingerbread man sculpture, which was obviously better than "Colonel Sanders", and instead focused on the exterior decoration style of the gingerbread man fast food restaurant.

The chocolate-colored decoration used on the exterior of the Gingerbread Man's shop is actually a simple coat of paint on the exterior wall.

In Wang Dadong's view, first of all, the disadvantage of chocolate color is that it is relatively dull, far less eye-catching than the bright red of Kentucky, and can stimulate people's vision.

Secondly, this kind of decoration materials are cheap, the method is rough and simple, and not meticulous enough. It is obviously suspected of doing things to save money.

Therefore, even though the Gingerbread Man’s shop has a fashionable blister light box as the store’s sign, it is separated by such exterior wall decoration, and the appearance of the store still appears to be a bit lacking in class.

In particular, every industry has its own characteristics.

Any fast food restaurant in America knows that bright colors should be used to attract customers.

Only bright colors can catch customers' attention at once.

Whether it is red, yellow, blue, green, or even pink, fast food restaurants use it, but no one uses such a dark and heavy color as chocolate.

Where can people create associations with relaxation, joy, convenience, hygiene, and delicious food?

It looks like a stationery store, a bookstore, or a kitchenware store.

If I have to say it reluctantly, the level of exterior decoration is suitable for a cafe at best.

Therefore, this is undoubtedly a failure. It is the first mistake made by my opponent, and it is also a very low-level mistake.

What's more, you can't see inside the store from the outside, which is even worse.

The place where the floor-to-ceiling glass windows used to be was completely covered by a huge photo of Teresa Teng recommending wine and coffee and an event advertisement for the opening of a new store. Even the entrance to the restaurant was hung with a thick cotton curtain.

Only when people enter and leave the store, they can feel the warm light coming from the room for a moment, but I still don’t know what it looks like inside.

If you think about it, you know that being so airtight will definitely increase the sense of stuffiness in the room and make customers uncomfortable.

In short, in Wang Dadong's mind, the appearance decoration of the gingerbread man shop completely violated the rules of the industry and must be deducted.

And you have to deduct two points!

Too bad!

Not only that, Wang Dadong also noticed that the two waiters responsible for guiding the flow of people at the door of the Gingerbread Man were far inferior to his own employees.

After all, Kentucky recruits employees from 2,000 people. Not only do they need to be beautiful and tall, but the people they select also need to have good expression skills, and preferably have certain foreign language skills.

And what do the two staff at the gingerbread man’s door look like?

Both a man and a woman are ordinary-looking, not tall, and standing outside wearing bulky cotton-padded clothes is a bit funny.

In terms of image, it is not pleasing to the eye.

Moreover, their smiles showed that they had not been trained. The girl's grin was so big that her buck teeth were exposed.

The key is that the young man still has unclear speech and talks a bit loudly.

This is not a joke!

He really didn’t know what the gingerbread man’s boss was thinking, why he wanted everyone?

The selection standards are too low, the training is not adequate, and the service is not professional. Two more points will be deducted!

In this way, Wang Dadong's mood finally improved a little.

It seemed like he was back at KFC in the United States, when he was acting as a "mystery shopper" to inspect subordinate restaurants, and the joy of finally catching his subordinates' mistakes.

Now he is more and more convinced that things will be as he imagined, and that the famous "Gingerbread Man Fast Food" is just a paper tiger.

Next, when he enters the restaurant, he will definitely find more deficiencies and loopholes in his opponent's management.

It proves that this opponent may not be worthy of being called an "opponent" at all.

So he suddenly became more motivated and walked to the door of the restaurant. He successfully deceived the waiter at the door and entered the restaurant without queuing on the grounds that "I have an appointment with my friend here and my friend has already arrived in advance."

It's just a pity that he was happy too early, and it was a bit arbitrary and wishful thinking.

Because next, as the cotton curtain opened, when he actually walked into the restaurant, he saw the unique and unique panorama inside. As soon as he entered the door, he felt a warm, comfortable, elegant and stylish feeling.

Only then did he realize that he had been happy too early, and found that he had actually completely misjudged his opponent's true strength and underestimated his opponent's structure.

What was displayed in front of him was a restaurant decoration that was no less than a formal Western restaurant, full of European classical style.

The store is obviously air-conditioned and heated, the air is hot and not cold at all, and all light sources are warm lights.

And because there are chandeliers, wall lamps, and ceiling lights with various modes, although the lighting in the restaurant is not as bright as in the Kentucky store, it is much softer and has a warm and romantic atmosphere.

If you look further, you will find that in addition to the extensive use of simple logs, the interior decoration is also equipped with exquisite ceiling tiles with a rich European color that may or may not be imported.

The entire store floor is also covered with floor coverings.

The furniture includes pieces of log table tops, wooden chairs with backrests, and benches that almost surround the wall.

Those bench seats are all soft-covered, light green, and feel very comfortable to sit on.

Even the atmosphere in the restaurant is noisy but not chaotic.

Even though the place is packed with guests and heads are everywhere, the most lively thing is just the dining atmosphere.

But there is soothing light music playing in the store, and everything is orderly.

The waiter looked very nice in uniform because he was not wearing a bloated coat like the two people outside.

Both men and women are wearing long shirts, small vests, long pants and leather shoes. It is no less than a high-end Western restaurant, making people feel that this place looks very high-end.

In shock, Wang Dadong was almost confused, because he never expected to see such a scene in his dreams.

Only now did he suddenly realize that the rough exterior style of this store, combined with the warm interior style, warm materials, and fresh green, were actually intentional.

Moreover, the contrast effect presented by this combination is actually very wonderful. The rough outside will make the indoor environment appear more comfortable, more refined, and richer. One cannot help but admire the unique thought of the designer of this restaurant.

Seriously, this doesn't feel like a fast food restaurant at all.

If it wasn't located in front of the restaurant, there would actually be a waiting area in front of the bar.

Almost all of the dozen or so customers sitting on the high stools had a menu in hand and were studying the contents of the menu attentively. There was a waiter who was responsible for pre-ordering for these people.

There are also service staff throughout the restaurant who are all busy in a hurry, serving food and clearing tables.

This scene clearly shows that this store also has a tendency to use its time deliberately to win the table turnover rate.

Moreover, Wang Dadong also noticed that this restaurant uses napkins, no mouthcloths, and no tablecloths.

Otherwise, he really couldn't see any tendency towards fast food here.

Needless to say, this kind of interior decoration must cost a lot more than his fast food restaurant.

Especially in terms of daily operations, porcelain tableware and stainless steel cutlery are used here. These normal losses and cleaning and maintenance are not a small number.

Although it can bring customers a more comfortable feeling, it will undoubtedly increase costs.

In particular, restaurants use menus with pictures for each table of guests to order individually, rather than adopting the queue-up-counter ordering model of fast food restaurants. This is simply a blasphemy to high efficiency and a huge waste of labor costs.

How could a fast food restaurant do such a stupid thing?

Unless this is not a fast food restaurant at all, but a real Western restaurant.

Wang Dadong's mood now became very contradictory again. What he witnessed after coming in made him shake the contempt and self-confidence he had just felt outside the door.

He really didn't want to admit that his opponent was a catering connoisseur who was not only powerful but also capable and creative.

Perhaps he is only willing to believe in one possibility now: this gingerbread man fast food restaurant is not the same track as him.

It is a more formal Western restaurant that sells a variety of dishes.

If nothing else, if the other party has made such a big budget, the prices of the dishes will not be too low.

The menu here seems to have a lot of dishes, so the kitchen's cooking time will not be too short, and the table turnover rate will be limited.

If that's the case, it should be considered a blessing among misfortunes.

At least Kentucky, which sells fried chicken, and the Gingerbread Man can still differentiate themselves in terms of business content and model, but they will not form a complete competitive relationship in terms of customer base.

However, Wang Dadong never thought that even his lucky thoughts were self-deception.

In fact, the high decoration cost he thought was not that high.

Because among the two bosses of Gingerbread Man, Shen Cun is a designer himself and is very familiar with decoration techniques and materials.

And Ning Weimin was a local leader in the capital.

He has a very solid cooperative relationship with two art colleges in Beijing.

The design plans for these five stores were actually internship assignments he gave to the Department of Sculpture and Decoration of the Central Academy of Arts and Crafts.

Then Shen Cun chooses the adjustment he is most satisfied with and implements it.

So even if the design and decoration are good, if you take a closer look, you will find that there is actually nothing complicated in the interior. It just reflects the European style and beauty through ordinary and simple decoration and the reasonable combination of materials and colors.

In this way, the gingerbread man really didn’t spend much money on decoration costs.

The total cost of the two stores is not as much as that of one store in Kentucky.

After all, Wang Dadong is an outsider, so it is inevitable to spend a lot of money, not to mention that many of the items in his store are imported from the United States.

Even work clothes are the same. Pierre Cardon is quite famous for its design of work uniforms.
To be continued...